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What Are You Watching In May 2018
 
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• Per will have to make the French Open Grand Slam field as an unseeded player. "This year again, tournament officials will establish the list and ranking of the women’s seeds based on the WTA ranking," via the French Tennis Federation. She currently is ranked No. 453 in the world by the WTA.

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in sports marketing (1)

Tuesday
Sep122017

Game Changer: PGA Tour Partners With Mitú To Reach A Young Latino Audience

By Barry Janoff

September 12, 2017: Calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way," the PGA Tour has signed a deal with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience.

Mitú said its audience is "the 200% — youth who are 100% American and 100% Latino. They inspire us to create authentic, culturally relevant stories."

According to the U.S. Census Bureau, the Hispanic population tops 58.6 million, the largest ethnic group in the country. However, according to the most recent study from the National Golf Foundation, less than 12% of golfers, about 3.2 million, are Hispanic.

Golf-related marketing and sponsorship is about $2 billion worldwide, according to research and consulting firm IEG, Chicago.

PGA Tour marketing partners include Ace Hardware, Aflac, Arby’s, Avis, Bridgestone, Citi, Coca-Cola, FedEx, MasterCard, Michelob Ultra, Microsoft, Mitsubishi, Quicken Loans, Rolex, Travelers and United Airlines.

PGA Tour said the alliance with Mitú would include content development and distribution and "data transparency and insights that will provide the PGA Tour with unique intelligence about this influential demographic and how it reacts to the stories and experiences of golf and its world class athletes."

Financial terms of the deal were not shared.

As part of their marketing support, Los Angeles-based Mitú unveiled a promo spot that features a bevy of young Latinos in various scenarios, including a place "it’s never been before" — on the golf course.

Text offers, "We’re the voice of the 200% generation. And starting now we’re the new face of golf. We’re taking golf to the hood. The heart. The Fun. Where it’s never been before. Bringing two different world’s together. In new and unexplored ways. Partnering with the PGA Tour to make it happen. Connecting golf culture to the most influential demo in America: young Latinos."

The alliance is scheduled to debut this fall with "Watcha Golf," a series featuring PGA Tour members Jon Rahm, Jhonattan Vegas and Camilo Villegas.

The trio will face a team of Latino comedians in an "unusual challenge where some of the misconceptions and realities of golf will collide," according to Mitú.

In addition, Mitú said it would leverage its "in-culture" proprietary content creation and optimization method to "measure response in real-time and optimize content to maximize engagement and reach with its cross-cultural audience."

"The PGA Tour’s iconic brand and expertise coupled with Mitú's relationship with, and understanding of, Latino youth makes for a special partnership."

"We're focused on showing how much fun golf, its stars and events can be to an audience that is seeking new and authentic experiences," Nelson Silverio, senior director of marketing for the PGA Tour, said in a statement. "Our Mitú partnership gives us the opportunity to show the PGA Tour and its stars in a voice that is relevant to this audience.  

According to Charlie Echeverry, Mitú's CRO, "We're proud to be a strategic partner of the PGA Tour and to continue to build on the legacy of golf as a historic and beloved sport in America.

"The PGA Tour’s iconic brand and expertise coupled with Mitú's relationship with, and understanding of, Latino youth makes for a special partnership. We look forward to working together to help drive meaningful experiences and insights as the PGA Tour hands the sport to the next generation of golf enthusiasts," said Echeverry.

Mitú said its audience is nearly 100 million people in the U.S. each month, driving more than 600 million content views and 100 million-plus video views.

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