Keeping up with the on- and off-course marketing news about Tiger Woods.

The Tour faced many challenges in 2010, but commissioner Tim Finchem explains how marketing, TV, fans and Tiger Woods will enhance efforts in 2011. MORE

InterContinental Hotels Group signs a five-year deal to become an official PGA Tour partner and also extends its title rights to the Crowne Plaza Invitational. MORE

Under terms of a new deal, beginning in 2011 Delta is out and United with be the official airline for PGA Tour members who love to "drive." MORE

The PGA Tour has signed a deal with Perry Ellis International to create a line of clothing in conjunction with colleges and universities nationwide. MORE

New FedEx Cup creative shows that daydreams do come true, it can happen to you (or even Tiger Woods). MORE

Will Wie, Thompson, Creamer, Gulbis or (fill in the blank) be the woman to flll the lead LPGA marketing role vacated by Ochoa and Sorenstam? MORE

Alexis Thompson, the No. 1 amateur player in the world, turns pro and brings sponors with her. Can anyone say 'Tiger Woods.' MORE

Golfsmith and a new golf Web site for women seek to reverse the decline in the number of rounds played and the number of golfers in the U.S. MORE

Tiger Woods helped to stroke enough votes as golf gains Olympic reinstatement. MORE

The pro golfer who makes as much news off the course as he does on it returns from a six-month PGA Tour suspension with a new marketing partner, All Sport. MORE

Phil Mickelson, Rocco Mediate part of Callaway Golf promotion in anticipation of U.S. Open. MORE

NBA Hall of Famer Jerry West named executive director of PGA Tour's Northern Trust Open. MORE

Callaway Golf and Dewar's have teamed for a longest drive event in which winners can earn a VIP golf experience and prizes for the charity of their choice. MORE

Titleist has put ESPN's Scott Van Pelt and U.K. Sky Sports' Di Stewart in an oversized golf hole cup to debate the merits of golf and the Titleist NXT golf balls. MORE

A Who's Who of players from around the world back the International Golf Federation's move to have IOC reinstate golf. MORE

Citizen Watch has signed Padraig Harrington to appear in marketing efforts supporting the launch of The Signature Men's Collection. MORE

GoDaddy.com has signed Anna Rawson, a pro golfer on the LPGA tour who has been modeling since she was 16, as its newest spokesperson. MORE