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Best Marketing Events In April 2017
 
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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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COLLEGE

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NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun252014

FIFA World Cup Partners Seeing The Good, Bad And Ugly Of Marketing Alliances

By Barry Janoff

June 25, 2014: As we near the half-way point of the 2014 FIFA World Cup, there have been both expected and unexpected results on the pitch, just as there have been anticipated and surprising results in the field of marketing, sponsorships and activation.

All told, FIFA is expected to generate $4 billion in revenue for the event, which runs through July 13. Of that, some $1.4 billion will be realized via sponsorship revenue from 22 companies designated as FIFA global, World Cup global or World Cup regional partners).

FIFA's six global partners are adidas, Coca-Cola, Hyundai-Kia Motors, Emirates, Sony and Visa. Combined, they spent an estimated $730 million for worldwide marketing rights in 2014, according to industry analysts.

Concurrently, FIFA's eight World Cup partners spent about $500 million combined for global rights. This group includes Anheusuer-Busch (Budweiser), Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, Oi and Yingu.

For some more than others, the investment is paying off.

Overall, 36% of Americans can correctly identify at least one official sponsor for the World Cup. according to a just-released study of U.S. consumers and fans from global marketing and research firm YouGov, which has its U.S. headquarters in Palo Alto, Calif.

When asked which brands they thought were official sponsors of the FIFA World Cup, people most often — and correctly — recognized Coca-Cola (21%), McDonald's (19%), adidas (16%) and Visa (16%).

Hispanic consumers named the same four brands but had higher recognition across the board: Coca-Cola (36%), McDonald's (27%), adidas (22%) and Visa (18%).

Among the least-recognized official FIFA World Cup partners by consumers and fans in the U.S.: Sony (9%), Emirates (7%), Hyundai-Kia (6% and 5%, respectively, the latter despite the presence of model Adriana Lima, pictured above), Johnson & Johnson (6%) and Castrol (4%).

Hispanics had higher sponsorship recognition with 36% of Hispanics correctly identifying Coca-Cola, and McDonald's (27%).

Accordingly, the three brands have had substantial World Cup-related commercial time both during World Cup games as well as during other programming. Coke has been operating under the umbrellas theme that the World Cup "belongs to all of us." Adidas has had numerous spots featuring some of the top players in the event. McDonald's has been focusing on its "Peel. Play. Olé Olé" theme offering the chance to win soccer trips, soccer-themed prizes and instant win prizes.  

The numbers are also higher among people who have watched at least one FIFA World Cup game, where Coca-Cola (48%), adidas (45%) and McDonald's (40%) remain the most recognizable brands, according to YouGov.

FIFA partner Budweiser (Anheuser-Busch) comes in at 11% recognition, which places it in the middle of the pack in YouGov's survey.

However, according to a separate YouGov study, Budweiser's recognition factor is due more to its on-going "Are You Up For Whatever" push, which broke during Super Bowl XLVIII this past February (and continued with NBA-themes though the recent playoffs) and its MLB-related effort with Hall of Famer Ozzie Smith to petition the White House to make baseball’s Opening Day a national holiday than from its World Cup alliance.

According to YouGov, "Every year around Super Bowl time, YouGov BrandIndex’s chart for Budweiser shows an eight-to-ten week surge in Buzz score — which asks respondents, "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" — stemming from their ad campaign. Once the score drops back to ‘normal’ levels it tends to fluctuate in a fairly narrow range for the remainder of the year until it’s time to ramp up again for the following year’s Super Bowl.

"So far, the patriotic packaging and World Cup sponsorship have done very little to change that cycle."

Meanwhile several brands that are not official FIFA sponsors scored high among consumers, most notably Nike (which 16% mis-recognized as a FIFA partner), Pepsi (12%), AT&T (11%) and MasterCard (9%).

MasterCard scored even higher in a study from GlobalWebIndex, where more than 33% of consumers identified the brand as a sponsor of the 2014 soccer games, MasterCard has not been an official FIFA sponsor since 2006.

Other brands not officially aligned with FIFA that did well in the GlobalWebindex World Cup survey: Nike, Samsung, Puma, American Express, Pepsi and Procter & Gamble.

"The best news of all for official and non-official FIFA partners: 90% of those people who have already watched the World Cup will continue to so."

Another survey, conducted by Brand Keys, New York, list the Top Ten brands that consumers most remembered during FIFA World Cup broadcasts, seven of which are FIFA partners: Gatorade, Hyundai, Nike, adidas, Kia, Visa, Coca-Cola, Beats by Dre, McDonald's and Budweiser.

Looking forward, according to YouGov, 31% of Americans are interested in the World Cup, but interest among Hispanics (68%) is higher than others. The best news of all for official and non-official FIFA partners: 90% of those people who have already watched the World Cup will continue to so.

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