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NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Wednesday
Feb022011

Ad Survey: At Super Bowl XLV, Expect The Good, The Bad And The Ugly

GoDaddy.com is expected to get high ROI from its Super Bowl spots, including one with Jillian Michaels (left) and Danica Patrick.February 2, 2011: There is some good news and some bad news, and even some ugly news, for marketers who will be running ads on Fox during Super Bowl XLV.

The good news for such companies as Pizza Hut, Pepsi Max, Sketchers, Hyundai and GoDaddy.com is that they can expect the most ROI for their 30-second spots, which this year cost between $2.7-$3 million.

The bad news for companies including Chrysler, E*Trade, CarMax, General Motors, Cars.com and several Hollywood studios is that they can expect the least ROI for their investment, according to a survey conducted by Brand Keys, a brand and customer loyalty research consultancy based in New York.

The ninth annual Brand Keys’ Super Bowl Engagement Survey was conducted the third week of January among a national sample of 2,000 men and women, 18–65 years of age, who indicated that they were going to watch Super Bowl XLV. The research examines the 29 brands reported in industry publications as having purchased spots.
 
According to Brand Keys, the survey was created to "predictively measure consumer’s true reactions to brands within the context of the medium."

“This is more than Monday-morning, creative quarterbacking. Day-after creative reviews are always interesting, have a high ‘water cooler effect’ and elicit lots of chatter," said Robert Passikoff, founder and president of Brand Keys.

“But advertisers should remember that ‘buzz’ comes in two frequencies: positive and negative. ’Wasn’t that terrible?’ generally isn’t a phrase that appears in creative briefs.’ And even setting aside the question of quality creative, the survey brings into harsh relief the more important question being articulated: Does the ad buy actually do anything for the brand’s bottom line?”

The Brand Keys’ Super Bowl Engagement Survey shows that this year, more advertisers, some 55%, will see substantial ROI on their spots than last year, when the survey indicated that only 38% would see substantial ROI.

Two quirky commercials from Cars.com, incuding 'Go First,' could get low responses, says Brand Keys.Groupon, Sketchers (featuring Kim Kardashian), Pizza Hut, GoDaddy and Hyundai are the five advertisers that will get the highest return on their Super Bowl ad investments. But aside from Hyundai, an overload of automotive advertisers, with some ten scheduled to run spots during the game, means that  Chrysler and Chevrolet are likely to see the lowest returns, and CarMax and Cars.com likely to experience ROI that could turn ugly, per Brand Keys.

Why was Hyundai able to break away from the automotive pack? Perhaps because of the two light-hearted spots they are scheduled to run. "Hypnotized" and "Deprogramming," will, according to the car company, attempt  to "hypnotize 100 million viewers simultaneously through a kaleidoscope of graphics featuring compact car stereotypes paired with a soothing voiceover declaring, among other things, 'Compact cars can be more.' Once the viewer is fully entranced, the voice calmly brings them back to reality, saying, 'Snap out of it, man.' "

“More and more, clients want to know more than that their ads were ‘seen,’ and with 30-second spots selling for $3 million, this becomes a whole new ball game for brands," said Passikoff. "Calculating ROI gets particularly complex when you need to work in consumer-generated content, social networking efforts and contests. It helps to know that the foundation of your campaign is reinforcing your brand.”

According to Passikoff, engagement assessments are separate and apart from how many eyeballs were watching and are a "reality check" that lets advertisers know how super their media buys actually are. “It has nothing to do with ‘being watched’ or of consumers ‘being aware,’ and has everything to do with being emotionally engaged with the brand,” said Passikoff. “That’s vastly different from just being entertained. A laugh or a tweet is not an acceptable return on an investment of this size.”

"Calculating ROI gets particularly complex when you need to work in consumer-generated content, social networking efforts and contests."

Brand Keys explained that results correlate highly with consumer behavior, and are reliable predictors of future brand purchase behavior. “Think of it as identifying how the media reinforces — or in some cases, degrades — brand values,” said Passikoff.
 
Passikoff explained that, for the study, "all brands have been calibrated to 100%. The return that you want to see for your investment is a minimum increase of 7 percentage points added to your brand’s equity to ensure you’re getting a real return on a very expensive investment.”

Assessments for this year’s Super Bowl advertisers, per Brand Keys (in alphabetical order):
 
Advertiser/Super Bowl ROI (+/- %)
Anheuser-Busch Bud Light: +8
Audi of America: +5
Best Buy: +9
BMW: +7
Bridgestone: +5
Careerbuilder; +7
CarMax: -4
Cars.com: -3
Chrysler: -4
Coca-Cola: +3
Doritos: +9
E*trade: -2
GM Chevrolet: 0
GoDaddy.com: +10
Groupon: +12
HomeAway: +4
Hyundai: +11
Kia: +7
Mars:   +8
Mercedez-Benz  +8
Paramount Pictures +2
PepsiMax +9
Pizza Hut    +10
Skechers  +12
Suzuki  +8
Teleflora +8
Universal Studios +2                                                 
Volkswagen +4

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