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Bahamas Red Cross donation site. #HelpUsHelp

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• Greenleaf Foods said it has signed a deal with the Los Angeles Rams to become the first plant-based food brand to officially partner with an NFL team. As part of this partnership, Greenleaf’s Lightlife Burger will be available at Rams home games this season, beginning Sep. 15 during the team’s 2019 home opener ( agasint tthe New Orleans Saints). Lightlife plant-based protein products will also be featured in the Rams Game On! Program at Albertson’s, Vons, and Pavilions.

• The NFL and Facebook have signed a multi-year partnership extension that will “deliver more diversified NFL video content to fans worldwide through Facebook Watch,” expanding a relationship that began in 2017

The NFL will continue distributing recaps from all 256 regular season games, as well as playoff games and the Super Bowl; plus video highlights from such postseason tentpole events las the Pro Bowl, NFL Scouting Combine and NFL Draft. The NFL will also utilize Facebook Watch for distribution of an array of unique content including NFL news and analysis, Video versions of NFL-produced podcasts and classic and special NFL 100 content.

In addition, the NFL will create Facebook Groups around content themes and work to share relevant video in those groups.

• American Airlines will not renew its naming rights deal with the venue that is home to the NBA’s Miami Heat, which has been AmericanAirlines Arena since it opened in 1999 via a 20-year deal valued at $42 million, according to Miami Today. The team and Miami-Dade County executives are in “advanced talks”with another national company. American will remain the official airline for the Heat.

• Bowlero Corp,, the leading owner and operator of bowling centers in America, has acquired the Professional Bowlers Assn. which has been in operation since 1958. Bowlero said, “All scheduled tournaments and programming will continue, with plans to build upon key initiatives including the PBA's groundbreaking Fox Sports partnership.” Full story here.

• Marshawn Lynch has been named as the founded for the expansion Oakland Panthers of the Indoor Football League, with the team beginning play in February 2020 in Oakland (formerly Oracle) Arena. The NFL Raiders are moving from Oakland to Las Vegas beginning with the 2020 season. Full story here.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 6-8
1. It: Chapter Two $91M
2. Angel Has Fallen $6M
3. Good Boys $5.4M
4. Lion King $4.2M
5. Overcomer $3.8M
6. Hobbs & Shaw $3.7M
7. Peanut Butter Falcon $2.3M
8. Scary Stories $2.3M
9. Ready Or Not $2.2M
10. Dora and the Lost City of Gold $2.2M

Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Tuesday
Sep172013

Q&A: Commissioner Roger Goodell Explains How The NFL Has Its Head In The Game

By Barry Janoff

September 16, 2013: Of all the issues involving the NFL, the most significant is arguably the situation regarding former and current players and the impact of head injuries and concussions.

In August, the NFL reached a $765 million settlement with more than 4,500 former players related to head traumas. Many of the ex-NFLers had been in lawsuits that sought to bring to light what the NFL has known about the dangers of concussions and head injuries specifically as they relate to playing football.

Earlier this month, the NFL along with league partners Under Armour and GE unveiled Head Health Challenge II.

Although multi-layered, the basic purpose of Head Health Challenge II is "an open invitation to award up to $10 million for new innovations and materials that can protect the brain from traumatic injury and for new tools for tracking head impacts in real time." The challenge is part of the Head Health Initiative, "a collaboration to help speed diagnosis and improve treatment for mild traumatic brain injury."

The deadline to submit entries is Jan. 30, 2014. In September 2014, up to ten winners will be selected for the chance to receive as much as $500,000 each. Up to five of the potential ten finalists will be eligible to receive as much as one million dollars after the second phase of judging concludes. (Full details here.)

The initiative was unveiled during a media event held on the Under Armour campus in Baltimore earlier this month. In attendance were NFL Commissioner Roger Goodell, Under Armour founder and CEO Kevin Plank (pictured with Goodell) and Sue Siegel, CEO for GE Business Innovations.

The first Head Health Challenge, "Methods for Diagnosis and Prognosis of Mild Traumatic Brain Injuries," launched in March and closed in July with more than 400 submissions from more than 25 countries. It will invest up to $10 million in technologies and imaging biomarkers that address identification and management of subclinical and mild traumatic brain injury. Winners of the first challenge will be announced later this year. according to the NFL. (Details here.)

"As longstanding partners of the NFL and in collaboration with GE, we take great pride in our participation in the Head Health Challenge II," Plank said during the event. "We are excited to harness the power of innovation and assemble the best minds in the world towards an effort to make the field of play safer across all sports and for all athletes."

Commissioner Goodell spoke with NYSportsJournalism and other members of the media about Head Health Challenge II and how the NFL is looking beyond the playing field for ways to prevent, diagnose and treat head traumas.

Q: Where do you see the Head Health Challenge having its biggest impact?

Commissioner Goodell: Not just in football or sports, but in the military, people who have been in accidents and beyond. Concussions and head injuries are a worldwide issue. The NFL, GE and Under Armour are joining to award $10 million to for new innovations and materials that can protect the brain from traumatic injury and for new tools for tracking head impacts in real time. But we accept the mantle of responsibility, and we're going to change the way people play sports and the way people live.

Q: How important is it to have Under Armour and GE working with the NFL on this initiative?

Commissioner Goodell: We are very pleased to have Under Armour join our work with GE to help accelerate progress and find better ways to protect the brain from injury. This is a perfect example of our shared commitment to making the culture of sports better and safer — especially for young athletes.

Q: How would you assess the rules the NFL now has in place?

Commissioner Goodell: Rules are designed to make the game safer. But players have to play within the rules. There has to be education that comes with innovation.

Q: Have you ever asked players to watch teammates and let a doctor on the sideline or a coach know if they see something wrong?

Commissioner Goodell: People around you are the best ones who can see if something is not right. We don't ask them to play doctor, but to alert someone. Protect your teammate.

Q: Are concussions more prevalent today or are players, coaches and others just more aware of them?

Commissioner Goodell: We keep an incredible amount of data on injuries. But we don't make any proclamations on the number of injuries. I would say more concussions are being reported because of awareness and because there are more defined ways to see if a player has suffered a concussion. Even with all of the advancements in medicine and equipment we have and those still to come, we will never say we have won the battle against concussions. We will always continue to stay on top of the situation, seek to reduce the number that occur and do what we can to prevent them.

"Rules are designed to make the game safer. But players have to play within the rules. There has to be education that comes with innovation."

Q: How do you think the $765 million settlement will be remembered and what impact will it have?

Commissioner Goodell: I don't know how it will be remembered. I do know that it will help former players and their families who need the help. It is going to be to provide help for the players and their families that have cognitive issues. And that's a good thing. Rather than litigating for years, the owners and the NFL and frankly the plaintiffs all said let's go do something that's great for the game and great for the people and get the help to the people who need it.

Q: How did the league and the people representing former players come to the $765 million resolution?

Commissioner Goodell: We were able to find a common ground to be able to get the relief to the players and their families now rather than spending years litigating when those benefits wouldn't go to the players. So we're very supportive of it and we think it's the right thing to move forward and to try to do what we can to help our players and their families.

Q: How do you respond to critics who say that $765 million is not enough, especially considering how much money the NFL is said to make each year?

Commissioner Goodell: People start with making an assumption . . .  that we make $10 billion [a year]. That's $10 billion in revenue. And there's a difference between making [a profit] and revenue. So this is a significant amount of money. The plaintiffs also believed it was an appropriate amount. The mediator felt it was an appropriate amount. It's a tremendous amount of money that we think is going to go to the right purpose, which is helping players and their families. So $765 million is a lot of money.

Q: What is being done on a regular basis beyond the financial payout?

Commissioner Goodell: We are working diligently to have better equipment and provide better protection, and have more research and medical solutions. Not just in football, but in the military where soldiers who put their lives on the line suffer head injuries. Or for people who have been in car accidents or involved in other situations where head injuries occur.

Q: How do you think Head Health Challenge, the recent settlement and other factors regarding the situation will impact the future of the league and its fans?

Commissioner Goodell: It's all about a culture change. This will help to take bounties out of the game . . .  The focus has been on changing the rules, particularly regarding defenseless players. On seeing that leading with your head [to tackle] is taken out of the game. The helmet is for protection. it is not a weapon. We have to get back to that.

The equipment is better. We have taken techniques out that are dangerous and that can lead to injury. People are teaching the game more efficiently and more intelligently. I really believe the awareness that's taking place, there's never been a better time to play the game of football or to be a fan of the game of football. I couldn't be more optimistic about the future of the game of football.

NFL $765 Million Deal Will Have An Impact

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