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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct312016

Goodyear Flying High With Pro Football Hall Of Fame Sponsorship Deal (Blimp Included)

By Barry Janoff

October 31, 2016: Although it plays off the tag line used by another company, the Goodyear Tire & Rubber Co., based out of Akron, is being like a good neighbor and has signed a sponsorship agreement with the Pro Football Hall of Fame, located in Canton, Ohio.

Goodyear said the alliance "marks a new chapter in (our) long association and brand leadership in the sport of football," including the presence of the Goodyear Blimp providing aerial TV coverage and visuals for more than 60 years.

Goodyear and the Hall of Fame also said the alliance would help "establish the venue as a global sports destination."

Financial terms were not shared.

Other Pro Football Hall of Fame marketing partners include Haggar, Anheuser-Busch (Budweiser), Ford, TopGolf Kay Jewelers, Panini, Sarchione Auto Group and the U.S. Army.

The initial activation between Goodyear and the Pro Football Hall of Fame is a special offer for the U.S. Armed Forces in which active members of the military and veterans (plus one guest) will be allowed free entry into the Hall throughout the month of November, including Veteran's Day. (Details here.)

"We are delighted to join forces with the Pro Football Hall of Fame, our neighbor in Northeast Ohio," Steve McClellan, president for Goodyear Americas, said in a statement. "This is a time of tremendous excitement for the Hall of Fame as it embarks on a transformational project to establish the venue as a global sports destination."

Goodyear plans to support with multi-media marketing as an extension of its "Blameworthy" campaign. A launch spot, "Blimpworthy Moments," sees former NFL players and executives and now Hall of Famers including Floyd Little, John Randle, Warren Moon, Chris Doleman, Bill Polian, Ron Wolf and Anthony Muñoz talking about what it was like to see the Goodyear blimp hovering over the stadium during a game.

Other elements of the campaign will "celebrate the spirit of football  —  hard work, grit and determination — on and off the field." Goodyear will share other  “Blimpworthy” stories from Hall of Famers about the moments in time that transformed their careers "leveraging the Pro Football Hall of Fame's vast archive."

"We are especially pleased to be able to build on our strong relationship and longstanding support of the U.S. Armed Forces through this new agreement with the Hall of Fame. Both pro football and our military embody the hard work, determination and grit that we are celebrating in our 'Blimpworthy' campaign," said McClellan.

According to David Baker, president for the Pro Football Hall of Fame, "The Pro Football Hall of Fame is proud to collaborate with Goodyear, a company that shares a commitment to celebrate excellence.

"We look forward to working together to provide stories of inspiration to generations of fans by focusing on values learned from the game such as commitment, integrity, courage, respect and excellence," said Baker.

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