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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Oct312016

Goodyear Flying High With Pro Football Hall Of Fame Sponsorship Deal (Blimp Included)

By Barry Janoff

October 31, 2016: Although it plays off the tag line used by another company, the Goodyear Tire & Rubber Co., based out of Akron, is being like a good neighbor and has signed a sponsorship agreement with the Pro Football Hall of Fame, located in Canton, Ohio.

Goodyear said the alliance "marks a new chapter in (our) long association and brand leadership in the sport of football," including the presence of the Goodyear Blimp providing aerial TV coverage and visuals for more than 60 years.

Goodyear and the Hall of Fame also said the alliance would help "establish the venue as a global sports destination."

Financial terms were not shared.

Other Pro Football Hall of Fame marketing partners include Haggar, Anheuser-Busch (Budweiser), Ford, TopGolf Kay Jewelers, Panini, Sarchione Auto Group and the U.S. Army.

The initial activation between Goodyear and the Pro Football Hall of Fame is a special offer for the U.S. Armed Forces in which active members of the military and veterans (plus one guest) will be allowed free entry into the Hall throughout the month of November, including Veteran's Day. (Details here.)

"We are delighted to join forces with the Pro Football Hall of Fame, our neighbor in Northeast Ohio," Steve McClellan, president for Goodyear Americas, said in a statement. "This is a time of tremendous excitement for the Hall of Fame as it embarks on a transformational project to establish the venue as a global sports destination."

Goodyear plans to support with multi-media marketing as an extension of its "Blameworthy" campaign. A launch spot, "Blimpworthy Moments," sees former NFL players and executives and now Hall of Famers including Floyd Little, John Randle, Warren Moon, Chris Doleman, Bill Polian, Ron Wolf and Anthony Muñoz talking about what it was like to see the Goodyear blimp hovering over the stadium during a game.

Other elements of the campaign will "celebrate the spirit of football  —  hard work, grit and determination — on and off the field." Goodyear will share other  “Blimpworthy” stories from Hall of Famers about the moments in time that transformed their careers "leveraging the Pro Football Hall of Fame's vast archive."

"We are especially pleased to be able to build on our strong relationship and longstanding support of the U.S. Armed Forces through this new agreement with the Hall of Fame. Both pro football and our military embody the hard work, determination and grit that we are celebrating in our 'Blimpworthy' campaign," said McClellan.

According to David Baker, president for the Pro Football Hall of Fame, "The Pro Football Hall of Fame is proud to collaborate with Goodyear, a company that shares a commitment to celebrate excellence.

"We look forward to working together to provide stories of inspiration to generations of fans by focusing on values learned from the game such as commitment, integrity, courage, respect and excellence," said Baker.

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