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QUICK HITS

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

• Tostitos, the Official Chip and Dip of the NFL, is offering a personalized ad for every person throwing a Super Bowl party at Tostitos.com, "Super Bowl Ads for All, a digital "invite creator that composes a completely unique and personalized Super Bowl party invitation."

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Which Team Will Win Overwatch League 2018?
 
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KEEPING SCORE

Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb222013

Goodyear's 16-Year Alliance With Nascar Gets New Treads During Daytona 500

By Barry Janoff

February 22, 2013: Goodyear Tire & Rubber will take full advantage of its position as the official tire of Nascar by using the Daytona 500 to launch a multi-media campaign that will drive through the entire racing circuit season.

The initial effort will be anchored by a TV spot, "Most Demanding Customer," that shows how Nascar drivers push their Goodyear tires to the max, and how Goodyear then turns the experience into products for use in everyday life.

Support encompasses print, radio, Internet — including the company's dedicated Goodyear Racing Web site — and social media destinations such as Twitter, Facebook and YouTube. Lead agencies are GSD&M Idea City, Austin; and Boston-based digital agency Digitas.

Activation during Daytona 500 weekend includes on-site and in-air presence, the latter via the iconic Goodyear blimp.

Goodyear has been the official tire of Nascar since 1997 and has had a relationship with the circuit since the 1950s. The current deal with Nascar's Sprint Cup, Nationwide and Camping World Truck series runs through 2017. Goodyear is also the official tire of the National Hot Rod Assn.

"As our 'More Driven' campaign has progressed, we have successfully shown consumers the history and tradition of Goodyear, as well as the passion, innovation and expertise Goodyear uses to provide tires for superior performance in challenging conditions," Gary Melliere, GM-brand/sponsorshiops for Goodyear, said in a statement. "In our new advertising, we continue to showcase that what we learn making tires for expert drivers who face grueling conditions, such as Nascar, inspires what we roll into consumer tires."

In the launch "Most Demanding Customer" spot, we see Goodyear tires in the factory and then on high-speed cars on the track. A voiceover explains, "At Goodyear, we make tires for the world's most demanding drivers. Meticulously crafted to help handle 200 mile per hour turns."

"These types of conditions provide continuous opportunities for Goodyear' to further develop tires for superior performance, on the track and on the highway."

As race action continues and cars hit pit row for changes of Goodyear tires, the voiceover says, "Always evolving to face the grueling demands of Nascar. And everything we learn from making tires for our most demanding customers inspires what we roll into yours."

The final scene is on a highway, where cars roll with Goodyear tires. (See the full spot here.)

"These types of conditions provide continuous opportunities for Goodyear's engineers to further develop tires for superior performance, both on the track and on the highway," said Melliere.

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