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• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb222013

Goodyear's 16-Year Alliance With Nascar Gets New Treads During Daytona 500

By Barry Janoff

February 22, 2013: Goodyear Tire & Rubber will take full advantage of its position as the official tire of Nascar by using the Daytona 500 to launch a multi-media campaign that will drive through the entire racing circuit season.

The initial effort will be anchored by a TV spot, "Most Demanding Customer," that shows how Nascar drivers push their Goodyear tires to the max, and how Goodyear then turns the experience into products for use in everyday life.

Support encompasses print, radio, Internet — including the company's dedicated Goodyear Racing Web site — and social media destinations such as Twitter, Facebook and YouTube. Lead agencies are GSD&M Idea City, Austin; and Boston-based digital agency Digitas.

Activation during Daytona 500 weekend includes on-site and in-air presence, the latter via the iconic Goodyear blimp.

Goodyear has been the official tire of Nascar since 1997 and has had a relationship with the circuit since the 1950s. The current deal with Nascar's Sprint Cup, Nationwide and Camping World Truck series runs through 2017. Goodyear is also the official tire of the National Hot Rod Assn.

"As our 'More Driven' campaign has progressed, we have successfully shown consumers the history and tradition of Goodyear, as well as the passion, innovation and expertise Goodyear uses to provide tires for superior performance in challenging conditions," Gary Melliere, GM-brand/sponsorshiops for Goodyear, said in a statement. "In our new advertising, we continue to showcase that what we learn making tires for expert drivers who face grueling conditions, such as Nascar, inspires what we roll into consumer tires."

In the launch "Most Demanding Customer" spot, we see Goodyear tires in the factory and then on high-speed cars on the track. A voiceover explains, "At Goodyear, we make tires for the world's most demanding drivers. Meticulously crafted to help handle 200 mile per hour turns."

"These types of conditions provide continuous opportunities for Goodyear' to further develop tires for superior performance, on the track and on the highway."

As race action continues and cars hit pit row for changes of Goodyear tires, the voiceover says, "Always evolving to face the grueling demands of Nascar. And everything we learn from making tires for our most demanding customers inspires what we roll into yours."

The final scene is on a highway, where cars roll with Goodyear tires. (See the full spot here.)

"These types of conditions provide continuous opportunities for Goodyear's engineers to further develop tires for superior performance, both on the track and on the highway," said Melliere.

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