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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Oct132018

MLB Gets An Assist From Google Assistant For AL And NL Championship Series

NYSJ Sports-Entertainment Business News Service

October 11, 2018:
Google Assistant, what is the new presenting partner for the 2018 American and National League Championship Series?”

“I have found the answer. I am.”

MLB has added an assistant to the post-season — Google Assistant, which this week signed as the presenting sponsor for both Championship Series.

Google said this would be its first presenting partnership around a U.S. professional sports league's post-season event for the Assistant.

Financial terms of the pact were not disclosed.

Last year, Camping World presented both the NL and AL Championship Series.

YouTube TV returns as World Series presenting partner, with the 114th Fall Classic scheduled to begin Oct. 23.

"Baseball fans everywhere can tap the Google Assistant to quickly and conveniently stay up-to-date on their favorite teams, players, and games — just by using their voice," Flavia Simon, director of brand and growth for Google Assistant, said via the company.

"We're excited that this partnership will further elevate the Assistant's robust value amongst MLB's vast and enthusiastic fanbase."

Google Assistant will be featured across NLCS national games between the Milwaukee Brewers and Los Angeles Dodgers on Fox and FS1; and ALCS games between the Boston Red Sox and Houston Astros on TBS, as well as such MLB media platforms as MLB Network, MLB.com and the MLB At Bat app.

Google Assistant will also get signage in the four participant home ballparks and on social media from MLB and the participating teams.

During broadcasts, Google Assistant will get on-air mentions, and announcers will interact by asking questions related to the action. “Google Assistant, what year did Miller Park (home of the Brewers) open?" “Miller Park opened in 2001.”

In addition to the featured content across MLB Network, MLB digital platforms and all MLB social channels, MLB said it would “develop and deliver unique LCS-themed Instagram stories highlighting the Google Assistant and featuring each League Championship Series and participating team.”

According to Noah Garden, evp-commerce for MLB, ”The Google Assistant is an incredible tool enabling fans to expand upon their interactions with our game, while driving natural League Championship Series conversations.

“It's been great to collaborate with Google to build creative experiences around the global platforms that both the League Championship Series provide."

MLB Builds Marketing Roster For 2018 Playoffs, World Series

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