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NFL 2017 First Round Draft Picks
1. Cleveland Browns
Garrett, Myles
DE 6'4" 272 Texas A&M
2. Chicago Bears (From 49ers)
Trubisky, Mitchell
QB 6'2" 222 North Carolina
3. San Francisco 49ers (From Bears)
Thomas, Solomon
DE 6'3" 273 Stanford
4. Jacksonville Jaguars
Fournette, Leonard
RB 6'0" 240 LSU
5. Tennessee Titans (From Rams)
Davis, Corey
WR 6'3" 209 Western Michigan
6. New York Jets
Adams, Jamal
S 6'0" 214 LSU
7. Los Angeles Chargers
Williams, Mike
WR 6'4" 218 Clemson
8. Carolina Panthers
McCaffrey, Christian
RB 5'11" 202 Stanford
9. Cincinnati Bengals
Ross, John
WR 5'11" 188 Washington
10. Kansas City Chiefs (From Bills)
Mahomes, Patrick
QB 6'2" 225 Texas Tech
11. New Orleans Saints
Lattimore, Marshon
CB 6'0" 193 Ohio St.
12. Houston Texans (From Browns through Eagles)
Watson, Deshaun
QB 6'2" 221 Clemson
13. Arizona Cardinals
Reddick, Haason
LB 6'1" 237 Temple
14. Philadelphia Eagles (From Vikings)
Barnett, Derek
DE 6'3" 259 Tennessee
15. Indianapolis Colts
Hooker, Malik
S 6'1" 206 Ohio St.
16. Baltimore Ravens
Humphrey, Marlon
CB 6'0" 197 Alabama
17. Washington Redskins
Allen, Jonathan
DE 6'3" 286 Alabama
18. Tennessee Titans
Jackson, Adoree'
CB 5'10" 186 USC
19. Tampa Bay Buccaneers
Howard, O.J.
TE 6'6" 251 Alabama
20. Denver Broncos
Bolles, Garett
OT 6'5" 297 Utah
21. Detroit Lions
Davis, Jarrad
LB 6'1" 238 Florida
22. Miami Dolphins
Harris, Charles
OLB 6'3" n253 Missouri
23. New York Giants
Engram, Evan
TE 6'3" 234 Mississippi
24. Oakland Raiders
Conley, Gareon
CB 6’0” 195 Ohio St
25. Cleveland Browns (From Texans)
Peppers, Jabrill
S 5'11" 213 Michigan
26. Atlanta Falcons (From Seahawks)
McKinley, Takkarist
DE 6'2" 250 UCLA
27. Buffalo Bills (From Chiefs)
White, Tre'Davious
CB 5'11" 192 LSU
28. Dallas Cowboys
Charlton, Taco
DE 6'6" 277 Michigan
29 .Cleveland Browns (From Packers)
Njoku, David
TE 6'4" 246 Miami
30. Pittsburgh Steelers
Watt, T.J.
OLB 6'4" 252 Wisconsin
31. San Francisco 49ers (From Seahawks through Falcons)
Foster, Reuben
LB 6'0" 229 Alabama
32. New Orleans Saints (From Patriots)
Ramczyk, Ryan
OT 6'6" 310 Wisconsin

WHAT YOU SAY!?

ESPN’s 2017 Monday Night Football Schedule
Preseason
Thurs, Aug. 17
Tampa Bay Buccaneers at Jacksonville Jaguars 8 PM ET
Mon, Aug. 21
New York Giants at Cleveland Browns 8 PM ET

Regular Season (8 PM ET unless indicated)
Sept. 11
New Orleans Saints at Minnesota Vikings 7 PM ET
Los Angeles Chargers at Denver Broncos 10:15 PM ET
Sept. 18
Detroit Lions at New York Giants
Sept. 25
Dallas Cowboys at Arizona Cardinals
Oct. 2
Washington Redskins at Kansas City Chiefs
Oct. 9
Minnesota Vikings at Chicago Bears
Oct. 16
Indianapolis Colts at Tennessee Titans
Oct. 23
Washington Redskins at Philadelphia Eagles
Oct. 30
Denver Broncos at Kansas City Chiefs
Nov. 6
Detroit Lions at Green Bay Packers
Nov. 13
Miami Dolphins at Carolina Panthers
Nov. 20
Atlanta Falcons at Seattle Seahawks 
Nov. 27
Houston Texans at Baltimore Ravens 
Dec. 4
Pittsburgh Steelers at Cincinnati Bengals
Dec. 11
New England Patriots at Miami Dolphins
Dec. 18
Atlanta Falcons at Tampa Bay Buccaneers
Dec. 25
Oakland Raiders at Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun072016

GoPro, A-B, Red Bull Propel Sponsorship Deals In Booming Action Sports Category

By Barry Janoff

June 7, 2016: When it comes to action sports, GoPro, Anheuser-Busch, Samsung, Chrysler and Red Bull are all in.

These companies top the list of most active sponsors in the action sports category, with consumer electronics the most active category, according to research and consulting firm IEG, Chicago.

Action sports here includes off-road auto racing, cycling (BMX), motorcycle racing, skateboarding, skiing, snowboarding, surfing and water skiing.

The report comes at a time when action sports have come under more scrutiny than ever following the self-inflicted death of BMX icon Dave Mirra this past February. Last month, it was revealed by his family that Mirra, who was 41 when he died, had been diagnosed with CTE — chronic traumatic encephalopathy — a neurodegenerative disease associated with repetitive brain trauma.

"This is the beginning of bringing awareness," Lauren Mirra, Dave's widow, said during an interview with ESPN the Magazine (June 6). "It would be amazing if this is something we can detect in life one day. If we can detect it, prevent it, stop it, let's do all of the above."

When it comes to marketing support, GoPro (Hero4 spot pictured above) is out front of the others as an active partner, with a presence in 48% of action sports properties, according to IEG's 2016 Action Sports Sponsorship Report.

"As demonstrated by its near ubiquity at skiing, surfing and other sports events, GoPro, Inc. is by far the most active sponsor of action sports," according to IEG.

Also among brand sponsorship leaders are Anheuser-Busch (29%), Samsung (29%), Chrysler (20%) and Red Bull (17%), followed by Oakley (9%), Toyota (9%) and Hansen (8%).

GoPro last month signed a multi-year global alliance to gain enhanced access to more than 1,800 Red Bull events. The brand recently added world champion swimmer Missy Franklin to its roster of athlete spokespersons, which also includes Lindsey Vonn, Shaun White, Hannah Teter, Ted Ligety, Bobby Brown and Julia Mancuso.

According to Franklin, who launched a Finding Missy video series with the company, "GoPro works with some really incredible athletes, and I love how they are able to capture the integrity and dedication of every single athlete they work with.

"As someone who cares so deeply about my fans, GoPro has enabled me to connect with them in new, different ways and show them what I do on a daily basis. I want them to feel like they are on this journey with me," said Franklin.

IEG did not provide an estimated sponsorship spend for the action sports category.

By comparison, in a separate report, IEG said that the endurance sport category was estimated to hit a record $118.8 million in 2015.

According to the IEG 2016 Action Sports Sponsorship Report, consumer electronics companies are 7.5 times more likely to sponsor action sports than the average of all sponsors.

Top action sports sponsorship categories also include auto (3.4), apparel & accessories (3.1), beer (3), automotive aftermarket (3), energy drinks (2.2) and motorcycles (1.8).

That list is reflected in the alliances that support the current top tours and events in the category.

Marketing partners for the ASA Action Sports World Tour, for example, include LG, XBox 60, Sega, Activision, Sony, Verizon, Ford, Toyota, Coca-Cola, RockStar and Levi's.

Nitro Circus, led by Travis Pastrana, Jeremy Rawle and Gregg Godfrey, has a roster of partners that includes Toyota, Valvoline and Oberto.

The Dew Tour gets heavy support from PepsiCo and title sponsor Mtn. Dew, as well as Verizon, Motorola and the U.S. Army.

Top partners for the World Surf League include Jeep, GoPro, Samsung Mobile, Corona and newly signed AirBNB; as well such endemic brands as Billabong, Hurley, Quiksilver, Rip Curl and Vans.

According to The Future of Sports, an extensive 2015 report that looks at the next quarter century of sports, fans, marketing and related logistics, "Fueled by easy recording and upload technology like GoPro — paired with YouTube and over-the-top broadcasters — interest, participation and performance levels in action sports are soaring. Today they’re a blip on the screen compared to the big business of professional sports, but participation in action and adventure sports has surpassed conventional sports at the recreational level."

The study, compiled under the auspices of Delaware North, which owns Boston's TD Gardens and is a leading foodservice and retail management company at stadiums, arenas and ballparks worldwide — and whose chairman, Jeremy Jacobs, is the majority owner of the NHL's Boston Bruins — reports that a growing number of major brands both endemic and non-endemic are getting into the category.

"As demonstrated by its near ubiquity at skiing, surfing and other sports events, GoPro, Inc. is by far the most active sponsor of action sports."

As an example, the study pointed to Street League Skateboarding, a pro circuit started in 2010 by veteran skater and MTV star Rob Dyrdek. SLS's lead marketing partner is Nike, with a roster that includes GoPro, Monster Energy Drink, New Era and PacSun. It has a broadcast deal with FS1 and investors from members of the ownership groups of the NBA's Boston Celtics and NFL's San Francisco 49ers

The Future of Sports also focused on other burgeoning segments fueling the growth of action sports.

San Francisco-based Strava Inc. was called the "foremost example of the competitive feedback loop underlying the explosion of action sports participation."

Via Strava apps and social networks, or an athlete's own biometric devices, people can track their performances,  then upload the results to Strava’s database. "Which becomes a de facto book of records for every trail run and every 100-mile route biked — a standing, always-on challenge that drives performance levels higher daily.," according to The Future of Sports.

Regarding its alliance with GoPro, founder and CEO of Red Bull Dietrich Mateschitz said, "First-person perspectives, breathtaking images and cutting-edge cinematography are the hallmarks of every story told within Red Bull's portfolio of productions and live broadcasts. As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate."

GoPro, Red Bull Take Action With Global Partnership

Endurance Sports Marketing Spend Tops $118M

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