Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May242016

GoPro, Red Bull Take Action To Create Global Content Production Partnership

Special to NYSportsJournalism.com

May 24, 2016: In a deal that could have wide-reaching impact in the action/adventure sports category, Red Bull said it is " joining forces on a multi-year, global partnership" with GoPro that includes content production, distribution, cross-promotion and product innovation.

Under terms of the alliance, Red Bull receives an undisclosed amount of equity in GoPro.

Concurrently, GoPro becomes Red Bull's exclusive provider of "point-of-view imaging technology for capturing immersive footage" of Red Bull's media productions and events.

The two brands have been working together but said that this alliance takes the relationship to a new level.

"This partnership is very strategic for GoPro," Nicholas Woodman, founder and CEO for GoPro, said in a statement. "We share the same vision . . . to inspire the world to live a bigger life."

"Red Bull's global scale and execution is something to be admired. While we've worked closely for many years, as official partners we'll be able to more effectively help one another execute our shared vision and scale our respective businesses," said Woodman.

GoPro's product and brand will now have access to more than 1,800 Red Bull events across more than 100 countries. The companies will "share content rights on co-productions," and related content will be distributed across both Red Bull and GoPro's digital distribution networks.

That includes the GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, which is Red Bull's media service platform.

Red Bull energy drink available in more than 169 countries, supported by a multi-media campaign with the tag, "Red Bull Gives You Wings."

Red Bull Media House launched in 2007 and, according to the company, enabled Red Bull to "formalize its content offerings, from production and collection to distribution and turn it into a new business."

Red Bull Media House's portfolio includes "hundreds of social media channels," long- and short-form videos, still images, documentaries, feature films, music, games and mobile apps, The Red Bulletin and such digital platforms as RedBull.tv and RedBull.com.

The company also is majority owner of the MLS Red Bull New York team as well as the club's Red Bull Arena in New Jersey; and, among others, is involved with Red Bull Racing (Formula 1) and the Red Bull Air Race
 
According to Dietrich Mateschitz, founder and CEO of Red Bull, "First-person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull's portfolio of productions and live broadcasts. As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate."

"GoPro and Red Bull, as a match, are as good as it gets," said Woodman.

Back to Home Page