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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Feb052015

Fighting The Good Fight: ALS Association Grand Sports Marketer Of The Year 2014

By the Staff of NYSportsJournalism

February 5, 2015: Countless people are working endless hours and making unyielding sacrifices to find a cure for amyotrophic lateral sclerosis, widely known as Lou Gehrig's Disease. The ALS Association has been front-and-center of this fight since 1985, but this past year garnered national and international attention with two campaigns — the 75th Anniversary of Gehrig's "Luckiest Man Alive" speech and the Ice Bucket Challenge — that raised awareness and funds worldwide.

For this and other reasons, the ALS Association has been named as the Grand Sports Marketer of the Year based on votes cast among the more than 50,000 readers of NYSportsJournalism.

The ALS Assn., based in Washington DC, with 38 local chapters nationwide, now joins an esteemed list of Grand Sports Marketers of the Year that includes BBVA Group (2010), Mission AthleteCare (2012) and Stand Up to Cancer with MLB and MasterCard (2013).

On July 4, 1939, Lou Gehrig, suffering from the symptoms of ALS, stood at home plate in Yankee Stadium between games of a doubleheader with the then Washington Senators in front of family, current and former teammates and more than 61,800 fans and gave a speech in which he called himself "the luckiest man on the face of this earth."

The New York Yankees' first baseman died less than two years later, at the age of 37, from what has since become known as Lou Gehrig’s Disease.

To mark the 75th anniversary of Gehrig's iconic speech, which gave a face and a name to the disease, the ALS Assn. launched in May a multi-platform campaign to coincide with ALS Awareness Month. The PSA-anchored effort included TV, print, Internet, social media and other activations aimed to raise awareness of and generation donations for ALS.

Following that, Yankees captain and shortstop Derek Jeter (since retired) joined first basemen from every team in a spot in which they are seen reading from Gehrig's s "Luckiest Man" speech, interspersed with an historical film of Gehrig himself giving the speech.

MLB celebrated the day with events with every home team, and the Yankees held special activations to raise awareness for ALS. MLB has been at the forefront of the "Fight to Cure ALS" for many years, working with the ALS Assn., Project ALS, ALS Therapy Development Institute, ALS Society of Canada and the Muscular Dystrophy Assn. under the banner, "4 ALS."

MLB also honored the 75th anniversary of Lou Gehrig’s famed “Luckiest Man” speech by collectively awarding $300,000 to four organizations dedicated to finding treatments and cures for ALS.

But the biggest ALS awareness effort came over the summer when people worldwide took the Ice Bucket Challenge.

The effort's origin is credited to Pete Frates, a 29-year-old former captain of the Boston College baseball team, who was diagnosed with ALS in March 2012, and his family; and Pat Quinn, a friend who also suffers from ALS. According to the ALS Assn., since July 29 it has received mor than $115 million in donations as a direct result of the Ice Bucket Challenge, with estimates from news reports that it has raised  $500 million worldwide for ALS research.

"It has been a creative, galvanizing effort, and we're grateful for its impact on the ALS community," Bud Selig, then commissioner of MLB, said at the World Series in October, during which Game 2 was dedicated to raising awareness for ALS research. "I want all of you to know that because of his leadership and his remarkable courage that baseball is playing tonight's game in honor of Pete and all of those brave ones who fight ALS."

According to The New York Times, people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29 and August 17.

Time Magazine nominated Pete & Pat Quinn for the 2014 "Person of The Year" award "based on the amazing contribution they have made to humanity by starting the ALS Ice Bucket Challenge."

Fighting the good fight to end ALS has been tiring and challenging but continues at a greater pace than ever.

It is estimated that 30,000 people in the U.S. have ALS at any given time, with approximately 5,600 new cases diagnosed annually. More than 5,000 people die from the disease each year.

The ALS Assn. also said that U.S. veterans have almost 60% more risk of contracting ALS than civilians, especially those who serve overseas, information based on research at Harvard University that dates back to 1910.

"Sadly, the outcome of a diagnosis of ALS today isn't much different than it was in Gehrig's time," Jane Gilbert, president and CEO for the ALS Assn. "There still is no cure. Raising awareness is a crucial step in generating support for our efforts to find treatments and a cure for today’s faces of ALS."

NYSportsJournalism would like to congratulate the other nine companies and people who were named Sports Marketers of the Year for 2014 (in alphabetical order):

BBDO Worldwide, BitPay, Daily Fantasy Sports (category), Epix, Foot Locker, LeBron James, Levi Strauss & Co., Under Armour and Upper Deck.

Congratulations again to all ten for the work and achievements you have had in 2014, and to the achievements to come in 2015 and beyond.

For more information on the ALS Association, contact:

ALS Association
National Headquarters
1275 K Street NW, Suite 250
Washington, DC 20005
202-407-8580
http://www.alsa.org

MLB, Jeter, First Baseman Join With ALS Groups To Honor Gehrig

ALS Campaign Honors 75th Anniversary Of Gehrig Speech, Raise Awareness

Top Ten Sports Marketers of the Year 2014

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