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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Coca-Cola (1)

Thursday
May102012

Coke Zero Green Flags Multi-Year Endorsement Deal With Danica Patrick

Special to NYSportsJournalism

May 10, 2012: Coca-Cola said today that it has signed a multi-year endorsement deal with race car driver Danica Patrick, who will represent the Coke Zero brand.

Patrick becomes a member of the Coca-Cola Racing Family that includes Dale Earnhardt Jr., Dale Jarrett, Bobby Labonte and Tony Stewart.

Financial terms of the deal were not released. Patrick earns about $10 million a year from endorsements, according to industry analysts, which include GoDaddy.com, Tissot, Aaron's, Mattel's Hot Wheels, Peak and Nationwide Insurance.

"Thank you @cokezero!!! I can't wait to start this partnership!" Patrick wrote on her Twitter account.

Patrick will have the Coke Zero logo on her racing togs and her No. 10 GoDaddy.com Chevrolet. She will also be featured in marketing including POP and will make personal appearances on behalf of the Coke Zero brand.

In addition to competing in the Coca-Cola 600 on May 27, Patrick will work with model/actress Brooklyn Decker to promote Universal Pictures' Battleship (which opens May 18), in which Decker appears and Coke Zero is a marketing partner (complete with product placement, a supporting TV commercial and consumer sweepstakes).

In conduction with the Coke Zero 400 on July 7 (in which Patrick will not race), she will participate in activities surrounding the event and appear in a series of online vignettes.

“Joining the Coca-Cola Racing Family is one of the really cool things that’s happened so far in my career. I'm a Coke Zero drinker and fan, so with this partnership, I really get to have it all,” Patrick said in a statement. “I’m really excited about working with Coke Zero for a lot of reasons, but the idea of having my image at retail stores next to guys like Tony Stewart and Ryan Newman and the rest of the Coca-Cola Racing Family is amazing.”

According to Sharon Byers, svp-sports and entertainment marketing partnerships for the Coca-Cola Co., “The Coke Zero brand has seen consistently strong growth since it launched, and to maintain that success, we need to bring new consumers to the franchise. We believe partnering with one of the most relevant and talked about athletes in motorsports — and one who embodies the brand’s 'enjoy everything' spirit – will help us do just that.”

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