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• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

• The Alliance of American Football named Alliance Salt Lake City as its fourth market (Atlanta, Memphis, Orlando) and Dennis Erickson as the team’s head coach. Alliance Salt Lake home games will be played at Rice-Eccles Stadium, home to University of Utah football. Phoenix is expected to be named the fifth city today.

• For the third year, NFL partner Hyundai is hosting the Hyundai Youth Football Camp giving children ages 7 to 13 the chance to take the field and learn from their favorite teams and players. Sessions will be held in Pittsburgh, South Florida, Minnesota, Arizona, Los Angeles, the New York City area and Houston.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 11-13)
1. Avengers: Infinity War $61.8M
2. Life of the Party $18.5M
3. Breaking In $16.5M
4. Overboard $10.1M
5. A Quiet Place $6.4M
6. I Feel Pretty $3.7M
7. Rampage $3.4M
8. Tully $2.2M
9. Black Panther $1.9M
10. Blockers $1.1M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in Danica Patrick (1)

Thursday
May102012

Coke Zero Green Flags Multi-Year Endorsement Deal With Danica Patrick

Special to NYSportsJournalism

May 10, 2012: Coca-Cola said today that it has signed a multi-year endorsement deal with race car driver Danica Patrick, who will represent the Coke Zero brand.

Patrick becomes a member of the Coca-Cola Racing Family that includes Dale Earnhardt Jr., Dale Jarrett, Bobby Labonte and Tony Stewart.

Financial terms of the deal were not released. Patrick earns about $10 million a year from endorsements, according to industry analysts, which include GoDaddy.com, Tissot, Aaron's, Mattel's Hot Wheels, Peak and Nationwide Insurance.

"Thank you @cokezero!!! I can't wait to start this partnership!" Patrick wrote on her Twitter account.

Patrick will have the Coke Zero logo on her racing togs and her No. 10 GoDaddy.com Chevrolet. She will also be featured in marketing including POP and will make personal appearances on behalf of the Coke Zero brand.

In addition to competing in the Coca-Cola 600 on May 27, Patrick will work with model/actress Brooklyn Decker to promote Universal Pictures' Battleship (which opens May 18), in which Decker appears and Coke Zero is a marketing partner (complete with product placement, a supporting TV commercial and consumer sweepstakes).

In conduction with the Coke Zero 400 on July 7 (in which Patrick will not race), she will participate in activities surrounding the event and appear in a series of online vignettes.

“Joining the Coca-Cola Racing Family is one of the really cool things that’s happened so far in my career. I'm a Coke Zero drinker and fan, so with this partnership, I really get to have it all,” Patrick said in a statement. “I’m really excited about working with Coke Zero for a lot of reasons, but the idea of having my image at retail stores next to guys like Tony Stewart and Ryan Newman and the rest of the Coca-Cola Racing Family is amazing.”

According to Sharon Byers, svp-sports and entertainment marketing partnerships for the Coca-Cola Co., “The Coke Zero brand has seen consistently strong growth since it launched, and to maintain that success, we need to bring new consumers to the franchise. We believe partnering with one of the most relevant and talked about athletes in motorsports — and one who embodies the brand’s 'enjoy everything' spirit – will help us do just that.”

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