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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun012010

EA Sports Enlists Wayne Gretzsky To Center Videogame Launch, 'NHL Slapshot'

Wayne Gretzky is back on the ice in EA Sports' 'NHL Slapshot' videogame.June 1, 2010: EA Sports is going back to the future for its first NHL hockey title for Nintendo's Wii Console, NHL Slapshot, selecting hockey legend and Hall of Famer Wayne Gretzky as the game's cover athlete and marketing spokesman.

Gretzky will also be available as a playable character in the game when NHL Slapshot is available in retail stores this September.

Among other innovations, EA Sports said that NHL Slapshot would introduce a "revolutionary hockey stick controller that allows players to shoot, pass and body check just like the pros."

“EA Sports has been making great hockey games in Canada for 20 years now, and the team behind the game is really passionate about the sport,” Gretzky said in a statement. “Being on the cover of the new Wii version of the game is exciting and is probably going to make me a bit cooler in the eyes of my kids.”

Gretzky, earned the nickname "The Great One" during an NHL career that included more than 20 seasons with the Edmonton Oilers, Los Angeles Kings, St. Louis Blues and New York Rangers, currently holding 40 regular-season records, 15 playoff records and six All-Star records. When he retired in 1999, he was immediately inducted into the Hockey Hall of Fame.

According to David Littman, creative director for EA Sports, “Making our games as close to the real thing has always been our focus. Now we are giving players an actual plastic hockey stick that the Wii remote and Nunchuk controllers plug into. Players can then use the new NHL Slapshot hockey stick to do all the moves in the game.”


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