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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Aug072013

Foot Locker Puts NBA's Chris Paul, Blake Griffin Together Again For First Time

By Barry Janoff

August 7, 2013: Foot Locker is getting a triple-dose of sports endorsements in two new ads, one starring Blake Griffin and Chris Paul of the NBA's Los Angeles Clippers appearing together for the first time in a national commercial, and a second starring Victor Cruz of the NFL's New York Giants that supports Kids Foot Locker.

The spot with Griffin and Paul is part of the New York-based specialty athletic retailer's "Approved" campaign.

"We enjoyed working with Blake and Chris on our latest Foot Locker commercial," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "They both exude the talent and humor that is inherent in our 'Approved' campaign. They are a perfect fit for our brand and will help extend our message."

Foot Locker has been creatively busy over the past month, with TV commercials featuring Shaquille O'Neal ("Shaqnosis") and another with the NFL's Arian Foster and Julio Jones for Under Armour shoes and gear.

In the spot, "The Endorser," Paul walks in on Griffin, who is sitting in an upscale high-rise living room. He is wearing Nike's Jordan Brand Super.Fly 2 basketball shoes (previously seen in a Jordan Brand ad co-starring "Dr. Darryl Drain") and Nike apparel outfitted from Foot Locker.

"I'm liking the gear" Paul says to his teammate.

Griffin responds in a robot-like voice and with a demeanor straight out of The Stepford Wives. "Foot Locker has the freshest Jordan gear that make me, Blake Griffin, look my best."

Paul, a bit confused, points to his Air Jordan T-shirt and begins to respond, "Yeah, B, I like Foot Locker too . . . "

Griffin, however, interrupts with his on-going endorsement pitch. "And try our extra caliente salsa. it's a full-court press on your taste buds. So come on down for great deals on our premium . . . "

A mystified Paul then looks behind Griffin's chair and sees that his teammate is attached to a machine called "The Endorser." Paul unplugs Griffin — whose marketing deals also include Kia, GameFly and Subway — who reverts to his normal voice. However, even without the machine, he still likes Foot Locker. "I'll tell you what, though, I really like this gear."

"Blake, you really meant that," Paul says. "You're turned off [from The Endorser machine]."

Paul then switches The Endorser back on, and Griffin reverts to robot pitchman. "I also love Lithuania. Sponsored by Lithuania Tourism." (See the full spot here.)

"Foot Locker created a fun commercial and I had a great time doing this spot with Chris," Griffin said in a statement. "Regardless of whether or not you like my skills as a salesman in the spot, you'll agree that we look fresh in our Jordan Brand gear from Foot Locker."

In the spot with Victor Cruz, "Buddy Montage," the Giants' wide receiver is playing video games with a kid name Scott. "That's some fresh Kids Foot Locker gear," Cruz observes.

"Thanks, Victor," Scott responds. Then, breaking the fourth wall, Scott says, "You know, Victor, I'm going to be sad when this commercial is over and we're not pretend buddies anymore."

"Scott, there's still time life," Cruz responds, "Let's make it count."

Then, in real time over the next 20 seconds of the commercial, Cruz and Scott play football in the house, go for a ride in a paddle boat, break cement bricks using karate, go fishing, ride an ATV, demolish a home, create a giant ice cream sundae and appear to fly in a hot air balloon.

"So what's after this?" Scott asks as time winds down. "Just the logo," Cruz replies.

The camera pulls back to reveal a green screen and the rest of the crew members, one of whom pulls Scott out of the basket and off the set.

Closing text reads, "Kids Foot Locker. Time to Go Big." (See the full spot here.)

Both spots are from BBDO, NY.

Foot Locker Casts Hypnotic Spell With Shaq's Shaqnosis
 
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