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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
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18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr082011

Blake Griffin Playing His Cards Right, Adds Panini America To Marketing Roster

By Barry Janoff, Executive Editor

Griffin, Bryant, Durant and Wall will be featured in the Panini HRX video trading card.April 7, 2011: Blake Griffin's marketing dance card continues to fill up. Following recent deals with Kia and AT&T, the NBA slamma-jamma sensation has signed a new exclusive multi-year pact with Panini America, which produces the league's official trading cards.

Financial terms of the deal were not disclosed.

Panini had originally signed Griffin to an exclusive rookie deal for the 2009-10 season when he was selected as the No. 1 overall pick in the 2009 NBA draft by the Los Angeles Clippers. But a pre-season injury forced him to miss the entire campaign, and the NBA then designated 2010-11 as his rookie season.

According to the Irving, Texas-based card company, Griffin's Panini rookie cards from the 2009-10 National Treasures basketball set "have sold for as much as $4,000 this season [and] scarcer copies of the card have fetched as much as $7,000."

Griffin's marketing deals also include AT&A,Griffin joins a roster of NBA players exclusive to Panini that includes Kobe Bryant of the Los Angeles Lakers, Kevin Durant of the Oklahoma City Thunder and John Wall, the No. 1 overall pick of the Washington Wizards in the 2010 NBA Draft.

Griffin, who won the 2011 Sprite Slam Dunk contest and is a leading candidate for Rookie of the Year honors, also has a deal with Nike that likely will lead to a line of signature shoes.

As part of the Panini alliance, Griffin will be featured on products and packaging, as well as in Panini's national advertising, marketing and social media initiatives.

Griffin, Bryant, Durant and Wall will also be the faces of the company's new Panini Authentic memorabilia division, scheduled to launch in May. In addition, they will be highlighted in the Panini HRX, what the company is calling the "industry's first video trading cards." In development for past year and a half, they are "designed to bring collectors closer to the athletes with unique behind-the-scenes content and individualized footage," per Panini.

"Blake has captured the imagination of millions of people across the world this season — fans and non-fans alike — and we saw him as a must-have player," Mark Warsop, CEO of Panini America, said in a statement. "His unique blend of athleticism, power and tenacity make him an unparalleled talent on the court. We're thrilled to have him join our family."

"Blake has captured the imagination of millions of people across the world this season and we saw him as a must-have player."

According to Griffin, "Panini America will forever hold a special place for me because it's the company that helped make a dream come true by producing my first NBA trading cards. The opportunity to join the Panini family and work with a company that is at the forefront of innovation and has reinvigorated the trading card category is special."

The Panini Group, based in Italy, purchased trading-card company Donruss in March 2009 and formed Panini America, which became the exclusive trading card partner of the NBA beginning with the 2009-10 season. Panini also has an exclusive relationship with the Naismith Memorial Basketball Hall of Fame, and in the U.S. has official licenses for the NBA, NFL, NHL, FIFA, Disney, DreamWorks, Warner Bros. and other properties.

AT&T, T-Mobile Merger Could Put D-Wade, Griffin On Same Marketing Team

Griffin Soars, Kia Scores Slam Dunk Ad´╗┐

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