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What Are You Watching In April 2018
 
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QUICK HITS

• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul102013

Spike Lead: Rob Gronkowski Gets Busy In Two Fan-Centric Campaigns For BodyArmor

By Barry Janoff

July 10, 2013: Rob Gronkowski, All-Pro tight end for the NFL's New England Patriots, is currently rehabilitating from back surgery and also recovering from the fourth surgery on his left forearm.

But that hasn't prevented him from taking an active role in a two new campaigns from BodyArmor SuperDrink.

A “Spike with Gronk” promotion, co-sponsored by Tedeschi Food Shops and BodyArmor, is looking for consumers and fans who will vie for the opportunity to receive a "special spike tutorial from Gronkowski (date and location to be determined based on scheduling).

The promotion is based on Gronkowski's penchant for spiking the football after scoring a touchdown, of which he has amassed 39 (38 receiving) in his three-year NFL career.

BodyArmor is also hosting a national contest, "Gronk Spike Challenge," that asks consumers to upload videos of themselves at at microsite emulating Gronk’s symbolic spike celebration to win prizes such as a year's supply of BodyArmor and a football signed by Gronkowski.

The multi-media "Spike with Gronk" campaign includes Internet, social media and a Boston-based in-store "talking signage” feature that allows shoppers to scan a bar code on the in-store display with their smart phones, which activates a video message from Gronk.

The  "Spike With Gronk" promotion is running now through Aug. 1. (Full details here.)

For the "Gronk Spike Challenge," videos must be received by Aug. 31 to be eligible. (Full details here.)

Gronkowski is described by the company as a spokesperson and investor. Others on the roster include Mike Trout, Buster Posey, Ray Rice, Jason Pierre-Paul and LeSean McCoy.

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