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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Apr222017

Mission Goes Hollywood, Signing Actress/Singer Hailee Steinfeld For New Line

By Barry Janoff

April 21, 2017: Since its inception in 2009, Mission (formerly Mission Athletecare) has been known as a performance apparel and accessories brand driven by endorsers who score in sports.

Now it has aligned with a young woman who has hit it big in film and music.

Mission Athlete’s roster of endorsers — who also are investors and part of the brand’s R&D team — include Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd, David Villa, Mia Hamm and Gretchen Bleiler.

But the New York-based company has signed Hailee Steinfeld as the face and spokesperson for its women’s activewear, with the 20-year-old set to appear in marketing and other activations.

"Signing the Hollywood mega-star is a significant milestone for Mission as Hailee will introduce and expose the brand to a more lifestyle-focused audience and fuel the brand's goal to be at the center of sports, science and style," the brand said in a statement.

"I’ve grown up in an innovation generation, where speed, style and science work together seamlessly, and Mission embodies the same philosophy," Steinfeld said in a statement.

According to Josh Shaw, founder and CEO for Mission, "As the first-ever Hollywood star to join the Mission brand, I couldn't be more excited to have Hailee join the team!"

The multitalented Steinfeld was nominated for a Best Supporting Actress Oscar for True Grit (2010), won a Golden Globe for her role in The Edge of Seventeen (2016) and will reprise her role as Emily Junk from Pitch Perfect 2 (2015) in Pitch Perfect 3 (scheduled for release this December).

She has more than one million followers on her Facebook page and some 750,000 followers on Twitter.

The video of her song, "Starving," with Grey and Zedd, has has more than 159 million views on YouTube since it was released this past September. Her "Love Myself" video has topped 177 million YouTube views since August 2015.

"I'm really excited to work with Mission to not only help design and develop an incredible line of great looking activewear and athletic apparel, but also to bring a brand to market that meets all my active lifestyle needs," Steinfeld said.

"I love the fact that I don't have to compromise style and comfort in order to capitalize on the benefits of cutting edge temperature technologies in workout attire."

"As a high-performance athletic brand, we look for partners who embody our same ethos, our same focus and our same maniacal commitment to winning, and Hailee truly embodies each one of those qualities in her life," said  Shaw.

"Hailee is exceptional at her craft and truly an athlete in life at every level. From singing to acting to modeling, she lives an incredibly active, high-performance lifestyle and she knows the critical importance of balancing her work, life and fitness."

The new Mission women's apparel line includes training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles.

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