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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan112015

James Harden Assists Bloomingdale's NYC To Get In Style For NBA All-Star Game

By Barry Janoff

January 10, 2015: Based on voting and his on-court stats, there is no doubt that point guard James Harden of the Houston Rockets will be part of the NBA All-Star Game next month in New York.

But Harden solidified his position to be part of the festivities via a deal with retailer Bloomingdale's, which also includes elements that involves Steiner Sports and GQ magazine.

Bloomingdale’s will be a destination before, during and after the 64th NBA All-Star Game with some 16 pop-up basketball-inspired shops, "Essentials for NBA All-Star 2015," in New York and other locations nationwide, that will include NBA team and All-Star merchandise, vintage merchandise relating to NBA all-time greats such as Kareem Adbul-Jabbar and Larry Bird and autographed memorabilia from Steiner Sports.

Bloomingdale's marketing support includes ads and one-on-one style videos with Harden with a focus on fashion, Internet, social media and POP.  A dedicated Web site includes fashion tips from Bloolmingtdale's and Harden, information about the All-Star Game and other NBA-related activations.

"We are thrilled about our partnership with Bloomingdale’s, a premiere retail destination," Chris Brennan, svp-global retail development. for the NBA, said n a statement. "Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game and connect with new and existing style-centric fans."

An auction supporting the alliance includes admission to the BBVA Compass Rising Stars Challenge at Barclays Center on Feb. 13, all the events at State Farm All-Star Saturday Night on Feb. 14 and two premium tickets to the All-Star Game on Feb. 15, complete with a VIP tour of Madison Square Garden on Feb. 15.

"Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game in New York."

Also up for auction are tickets to practice sessions for both conference NBA All-Star teams, a VIP tour of Barclays Center, an NBA All-Star signed basketball, a meet-and-greet with an NBA star or legend, $500-worth of NBA All-Star merchandise and a $2,500 Bloomingdale’s shopping spree.

Bloomingdale's said that 100% of the net proceeds will benefit Mentoring USA, whose mission is to "create sustained and supportive mentor relationships for youths in need ages 7–21."

"Bloomingdale’s is thrilled to infuse the excitement of the NBA All-Star Game in-stores and online through a variety of ways,” Frank Berman, Bloomingdale's evp-marketing, said in a statement. “We saw the opportunity to tap into the basketball community’s love for fashion with our own through close collaborations, merchandise, visual displays, and special events, to celebrate this iconic event with fans and shoppers while supporting Mentoring USA."

Added Kevin Harter, Bloomingdale’s vice president of men’s fashion direction, “Basketball has always been a game of style. NBA players have become sartorial leaders, and for men interested in dressing well, a go-to source for inspiration.”

"Essentials for NBA All-Star 2015" can be found at the following Bloomingdale’s locations and its Web site now until game time on Feb. 15: 59th Street and SoHo in New York, Aventura, Bergen Shops at Riverside, Beverly Center, Bridgewater Commons, Chestnut Hill, Glendale, Huntington Walt Whitman, King of Prussia, Lenox Square, North Michigan Avenue, Roosevelt Field, Sherman Oaks Fashion Square, The Falls in Miami and Willowbrook.

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