March 31, 2009: If you can't get Tiger Woods it pays to go for the next best, so Citizen Watch has signed Padraig Harrington to appear in marketing efforts supporting the launch of The Signature Men's Collection. Financial terms were not disclosed. Harrington, ranked in the top-five worldwide and winner of the last two consecutive British Open Championships, and the 2008 PGA Championship, will appear in a print campaign in the U.S., Canada and the U.K. in daily newspapers and monthly fashion and lifestyle magazines. The Signature Women's Collection is represented by top-ranked golfer Paula Creamer. The effort will precede the launch of the collect in stores this fall. "I look forward to wearing The Signature Collection watches and being featured in their marketing programs," Harrington said in a statement. Citizen Watch athlete endorsers also include New York Giants QB Eli Manning and 2009 Daytona 500 champion race car driver Matt Kenseth. Harrington's list of endorsements includes Footjoy, Kartel, Titleist and Wilson.( Photo: Harrington, right, with Laurence R. Grunstein, president of Citizen Watch. Courtesy PRNewsFoto/Citizen Watch). Back to Home Page
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