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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SBLII: Pepsi Timberlake Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun162016

Harris Poll: NFL, ESPN, Pizza Hut, Dunkin' Donuts Rate High With Fans, Consumers

By Barry Janoff

June 16, 2016: The NFL, ESPN, Cabela's Sporting Goods, In-N-Out Burger, Pizza Hut and Dunkin' Donuts are patting themselves on the back after having topped their respective categories in the 2016 EquiTrend Study from The Harris Poll, which has released its entire list of leading brands as named by consumers.

According to The Harris Poll, the 28th annual EquiTrend Study reveals the strongest brands in nearly 100 categories based on a sample of more than 97,000 U.S. consumers (ages 15 and over) surveyed online (in English) between Dec. 22, 2015 - Feb. 1, 2016.

Categories include airlines, appliances, automotive, computers, consumer electronics, cruise lines, entertainment/recreation, financial services/insurance, hotels, household products, media, non-profits, online, restaurants, retail, sports and  telecom.

The total number of brands rated was 3,837.

Category leaders were shared by Harris earlier this year.

The EquiTrend Brand Equity Index is comprised of three factors — Familiarity, Quality and Purchase Consideration — that result in a brand equity rating for each brand.

"The stronger the brand, the greater the bond," according to The Harris Poll.

According to The Harris Poll, the EquiTrend Study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

In sports, the NFL was named sports league brand of the year, followed by NCAA college football, MLB and the NBA.

The NFL also topped the category list in 2015, followed by MLB, NCAA college football, Premier Soccer League and NCAA basketball.

Other sports league brands in the 2016 report that ranked below category average (alphabetically): Formula 1 Racing, MLS, Nascar, NCAA college basketball), NHL, PGA Tour, UFC and WWE.

For the NFL, facing serious on-going situations regarding player health, concussions and other issues, being named the top sports league coincides with more good news from financial tracking firm Fitch, which gave the NFL "A+" and "A" ratings for several financial platforms.

According to Fitch, these high ratings "reflect the NFL's position as the most popular professional sports league in the U.S., the NFL's strong and highly regarded economic model, which includes sizable multi-year television contracts, significant revenue sharing among member clubs, a proven track record of conservative financial policies, and its current collective bargaining agreement (CBA) with its players union which includes a 'hard' salary cap.

"The NFL product continues to be among the most highly coveted sports programming and content," Fitch wrote in its just-released report.

In the category of sports TV, ESPN was named brand of the year, followed by NBC Sports, Fox Sports, NFL TV, CBS Sports, FS1, Yes and NFL Red Zone.

Other sports TV networks in the  2016 report that ranked below category average (alphabetically): Fuel TV, MLB TV, NBA TV, NHL TV, Tennis Channel and The Golf Channel.

The top retailer among sporting goods stores was Cabela's, followed by Dick's, Finish Line, REI, the now bankrupt Sports Authority and Bass Pro Shops.

Other sporting goods store brands in the study ranked below category average (alphabetically): Champs Sports, Dunham's Sports, Eastern Mountain Sports, Foot Locker, Gander Mountain, Lady Foot Locker, MC Sports and Modell's Sporting Goods.

The burger restaurant brand of the year was In-N-Out Burger, followed by Five Guys, Culver's, Wendy's, Sonic, Whataburger and Steak 'n Shake.

Other burger restaurant brands in the EquiTrend study ranked below category average (alphabetically): Burger King, Carl's Jr., Checkers/Rally's, DQ Grill & Chill, Hardee's, Jack in the Box, McDonald's and White Castle

IHOP was the casual dining restaurant brand of the year, followed by Outback, LongHorn, Red Lobster, Bonefish Grill, Applebee's, Chili's and Buffalo Wild Wings.

Other casual dining restaurant brands in study ranked below category average (alphabetically): Bahama Breeze, Denny's, Ruby Tuesday, Shoney's and TGI Fridays.

The top pizza chains were Pizza Hut, Papa John's and Domino's.

Chick-fil-A, Zaxby's and Popeyes led the chicken restaurant category.

Other chicken restaurant brands in the study ranked below category average (alphabetically): Bojangles', Boston Market, Church's Chicken, El Pollo Loco, and KFC Restaurants (Kentucky Fried Chicken).

The coffee and QSR leader was Dunkin' Donuts, followed by Krispy Kreme, Starbucks and Einstein Bros. Bagels.

Other coffee and QSR brands in the study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Seattle's Best Coffee Shops and  Tim Hortons

Top mobile network was Verizon, followed by AT&T.

Other mobile networks in the study ranked below category average (alphabetically): Cricket Wireless, Sprint Mobile Network, T-Mobile Mobile Network and Virgin Mobile Network.

Delta topped the full-service airline category, followed by Alaska/Horizon, American, Hawaiian and United.

Southwest was named the value airline of the year, followed by JetBlue.

Toyota was the full-line automotive brand of the year, Lexus the luxury brand of the year.

Sony topped the home electronics category, followed by Samsung and LG.

See the full list here.

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