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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar152017

Mobil 1 Ads Team Nascar Harvick, NBA Mutombo As Tremendously Odd Couple

By Barry Janoff

March 13, 2017: Kevin Harvick is 41, 5-foot-ten, born in Bakersfield, Calif., and has been driving professionally for Nascar since 1995, and with Stewart-Haas Racing since 2014.

Dikembe Mutombo is 50, 7-foot-2, born in Leopoldville, DR Congo, and played in the NBA for 18 seasons, retiring in 2009 and then was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.

So it was only natural for Mobil 1 to pair the two men in a multi-platform ad campaign, "Tremendously Odd Couple," to support the launch of Mobil 1 Annual Protection motor oil.

The premise is based on Neil Simon’s The Odd Couple about mismatched roommates, neat-freak Felix Unger and slobby Oscar Madison, of stage, screen (Jack Lemmon and Walter Matthau, respectively, in 1968) and TV (Tony Randall and Jack Klugman, respectively, 1970-75, with a reboot currently airing on CBS) fame.

Here, Harvick (as Unger) and Mutombo (as Madison) bicker over a variety of things — cooking, sleeping, ironing —  but agree on one thing: Because of Mobil 1 Annual Protection motor oil, drivers do not have to change the oil in their cars one full year  or up to 20,000 miles (whichever comes first).

The tag line: "Don’t change your oil . . . for one full year."

In reality, the mashup of the two is relatively organic. Mobil 1 is in its 15th season as the official motor oil of Nascar and its second as the official motor oil of the NBA, and both have established themselves as Hall of Fame athletes in their respective sports.

"It’s a fun, cool campaign to support an exciting new product," Harvick said in a statement. "Mobil 1 has been a mainstay in the garage for years, and our team relies on their lubricants and technology to compete each weekend on the race track. In part, this product is a result of our race-day testing."

According to Mutombo, "It was quite the unique experience to learn more about Nascar and work with Kevin. Mobil 1 is one of the most recognizable and respected brands in the world, and it is an honor to help launch this new product with them."

However, the premise of the "Tremendously Odd Couple" is odder than the pairing of Harvick and Mutombo.

In ads, digital and social media, they are both miniature, 3-inch-siazed versions of themselves, living as roommates in an engine that includes the trappings of an apartment.

In the intro ad, "Dikembe Says Don’t Change Your Oil," guy opens the hood of his car to change his oil. Miniature Harvick admonishes him, saying that he wouldn’t have to change his oil after 3,000 miles if he used Mobil 1 Annual Protection. Breaking the fourth wall, the guy asks Harvick, "Why are your three inches tall?" Mutombo then appears. "What, you don’t like short people?!"

Harvick goes solo in "One Year, One Oil Change," confronting a guy about to change the oil in his car. They then get into a discussion as to why Harvick is three inches tall but the guy isn’t.

In their engine apartment, Harvick is in a recliner taking a "Snooze" when Mutombo pops up. "Kevin, are you changing your oil? Don’t change your oil before its time . . .  even in your dreams."

"Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time. And don’t burn my pants, either."

"Pants" finds Mutombo is in the recliner. "Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time," says Mutombo. "And don’t burn my pants, either."

In "Spaghetti," the two are having dinner in the engine apartment. Mutombo asks Harvick, "Are you changing your oil?" "No,” says Harvick, "I’m eating spaghetti." "Don’t change your oil before its time," insists Motumbo. "I’m eating spaghetti,” Harvick replies again. "Don’t change your oil while eating spaghetti," says Mutombo.

On the track, the Mobil 1 Annual Protection brand will serve as the primary sponsor for one race for each of the four SHR entries: Harvick’s No. 4 Ford at Las Vegas Motor Speedway (March 12), Danica Patrick’s No. 10 Ford at Bristol Motor Speedway (April 23), Kurt Busch’s No. 41 Ford at Richmond International Raceway (April 29) and Clint Bowyer’s No. 14 Ford at Kansas Speedway (May 13).

ExxonMobil said it would support the ad campaign and primary sponsorships with unique digital content throughout the 2017 season, "including features of SHR team co-owner Tony Stewart navigating his first year in full-time management with Harvick, Patrick, Busch and Bowyer along for the ride."

Since retiring, Mutombo has spent much of his time in humanitarian efforts, including raising awareness and funds for the Dikembe Mutombo Foundation. In September 2006, he led the funding and logistics to build and open the Biamba Marie Mutombo Hospital, named for for his late mother, located near his hometown, the Congolese capital of Kinshasa.

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