Top
QUICK HITS

• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot
FanDuel CEO Nigel Eccles who co-founded the company in 2009 'stepping down to focus on his next venture' Former CFO Matt King named new CEO.
• Manchester United and Melitta have signed multi-year partnership naming the brand the club’s first official coffee partner.
• 2017 Monster Energy Nascar Cup Series Championship Results: 1. Martin Truex Jr. (5040 points), 2. Kyle Busch (5035 points), 3. Kevin Harvick (5033 points). 4. Brad Keselowski (5030 points).

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Beatles: Christmas Heisman House Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar152017

Mobil 1 Ads Team Nascar Harvick, NBA Mutombo As Tremendously Odd Couple

By Barry Janoff

March 13, 2017: Kevin Harvick is 41, 5-foot-ten, born in Bakersfield, Calif., and has been driving professionally for Nascar since 1995, and with Stewart-Haas Racing since 2014.

Dikembe Mutombo is 50, 7-foot-2, born in Leopoldville, DR Congo, and played in the NBA for 18 seasons, retiring in 2009 and then was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.

So it was only natural for Mobil 1 to pair the two men in a multi-platform ad campaign, "Tremendously Odd Couple," to support the launch of Mobil 1 Annual Protection motor oil.

The premise is based on Neil Simon’s The Odd Couple about mismatched roommates, neat-freak Felix Unger and slobby Oscar Madison, of stage, screen (Jack Lemmon and Walter Matthau, respectively, in 1968) and TV (Tony Randall and Jack Klugman, respectively, 1970-75, with a reboot currently airing on CBS) fame.

Here, Harvick (as Unger) and Mutombo (as Madison) bicker over a variety of things — cooking, sleeping, ironing —  but agree on one thing: Because of Mobil 1 Annual Protection motor oil, drivers do not have to change the oil in their cars one full year  or up to 20,000 miles (whichever comes first).

The tag line: "Don’t change your oil . . . for one full year."

In reality, the mashup of the two is relatively organic. Mobil 1 is in its 15th season as the official motor oil of Nascar and its second as the official motor oil of the NBA, and both have established themselves as Hall of Fame athletes in their respective sports.

"It’s a fun, cool campaign to support an exciting new product," Harvick said in a statement. "Mobil 1 has been a mainstay in the garage for years, and our team relies on their lubricants and technology to compete each weekend on the race track. In part, this product is a result of our race-day testing."

According to Mutombo, "It was quite the unique experience to learn more about Nascar and work with Kevin. Mobil 1 is one of the most recognizable and respected brands in the world, and it is an honor to help launch this new product with them."

However, the premise of the "Tremendously Odd Couple" is odder than the pairing of Harvick and Mutombo.

In ads, digital and social media, they are both miniature, 3-inch-siazed versions of themselves, living as roommates in an engine that includes the trappings of an apartment.

In the intro ad, "Dikembe Says Don’t Change Your Oil," guy opens the hood of his car to change his oil. Miniature Harvick admonishes him, saying that he wouldn’t have to change his oil after 3,000 miles if he used Mobil 1 Annual Protection. Breaking the fourth wall, the guy asks Harvick, "Why are your three inches tall?" Mutombo then appears. "What, you don’t like short people?!"

Harvick goes solo in "One Year, One Oil Change," confronting a guy about to change the oil in his car. They then get into a discussion as to why Harvick is three inches tall but the guy isn’t.

In their engine apartment, Harvick is in a recliner taking a "Snooze" when Mutombo pops up. "Kevin, are you changing your oil? Don’t change your oil before its time . . .  even in your dreams."

"Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time. And don’t burn my pants, either."

"Pants" finds Mutombo is in the recliner. "Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time," says Mutombo. "And don’t burn my pants, either."

In "Spaghetti," the two are having dinner in the engine apartment. Mutombo asks Harvick, "Are you changing your oil?" "No,” says Harvick, "I’m eating spaghetti." "Don’t change your oil before its time," insists Motumbo. "I’m eating spaghetti,” Harvick replies again. "Don’t change your oil while eating spaghetti," says Mutombo.

On the track, the Mobil 1 Annual Protection brand will serve as the primary sponsor for one race for each of the four SHR entries: Harvick’s No. 4 Ford at Las Vegas Motor Speedway (March 12), Danica Patrick’s No. 10 Ford at Bristol Motor Speedway (April 23), Kurt Busch’s No. 41 Ford at Richmond International Raceway (April 29) and Clint Bowyer’s No. 14 Ford at Kansas Speedway (May 13).

ExxonMobil said it would support the ad campaign and primary sponsorships with unique digital content throughout the 2017 season, "including features of SHR team co-owner Tony Stewart navigating his first year in full-time management with Harvick, Patrick, Busch and Bowyer along for the ride."

Since retiring, Mutombo has spent much of his time in humanitarian efforts, including raising awareness and funds for the Dikembe Mutombo Foundation. In September 2006, he led the funding and logistics to build and open the Biamba Marie Mutombo Hospital, named for for his late mother, located near his hometown, the Congolese capital of Kinshasa.

Back to Home Page