Top
QUICK HITS

deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

POLL POSITION
Which Team Will Win Overwatch League 2018?
 
pollcode.com free polls
KEEPING SCORE

Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

BUY SELL

2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

DC Heroes: New Age Aussie Open Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar152017

Mobil 1 Ads Team Nascar Harvick, NBA Mutombo As Tremendously Odd Couple

By Barry Janoff

March 13, 2017: Kevin Harvick is 41, 5-foot-ten, born in Bakersfield, Calif., and has been driving professionally for Nascar since 1995, and with Stewart-Haas Racing since 2014.

Dikembe Mutombo is 50, 7-foot-2, born in Leopoldville, DR Congo, and played in the NBA for 18 seasons, retiring in 2009 and then was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.

So it was only natural for Mobil 1 to pair the two men in a multi-platform ad campaign, "Tremendously Odd Couple," to support the launch of Mobil 1 Annual Protection motor oil.

The premise is based on Neil Simon’s The Odd Couple about mismatched roommates, neat-freak Felix Unger and slobby Oscar Madison, of stage, screen (Jack Lemmon and Walter Matthau, respectively, in 1968) and TV (Tony Randall and Jack Klugman, respectively, 1970-75, with a reboot currently airing on CBS) fame.

Here, Harvick (as Unger) and Mutombo (as Madison) bicker over a variety of things — cooking, sleeping, ironing —  but agree on one thing: Because of Mobil 1 Annual Protection motor oil, drivers do not have to change the oil in their cars one full year  or up to 20,000 miles (whichever comes first).

The tag line: "Don’t change your oil . . . for one full year."

In reality, the mashup of the two is relatively organic. Mobil 1 is in its 15th season as the official motor oil of Nascar and its second as the official motor oil of the NBA, and both have established themselves as Hall of Fame athletes in their respective sports.

"It’s a fun, cool campaign to support an exciting new product," Harvick said in a statement. "Mobil 1 has been a mainstay in the garage for years, and our team relies on their lubricants and technology to compete each weekend on the race track. In part, this product is a result of our race-day testing."

According to Mutombo, "It was quite the unique experience to learn more about Nascar and work with Kevin. Mobil 1 is one of the most recognizable and respected brands in the world, and it is an honor to help launch this new product with them."

However, the premise of the "Tremendously Odd Couple" is odder than the pairing of Harvick and Mutombo.

In ads, digital and social media, they are both miniature, 3-inch-siazed versions of themselves, living as roommates in an engine that includes the trappings of an apartment.

In the intro ad, "Dikembe Says Don’t Change Your Oil," guy opens the hood of his car to change his oil. Miniature Harvick admonishes him, saying that he wouldn’t have to change his oil after 3,000 miles if he used Mobil 1 Annual Protection. Breaking the fourth wall, the guy asks Harvick, "Why are your three inches tall?" Mutombo then appears. "What, you don’t like short people?!"

Harvick goes solo in "One Year, One Oil Change," confronting a guy about to change the oil in his car. They then get into a discussion as to why Harvick is three inches tall but the guy isn’t.

In their engine apartment, Harvick is in a recliner taking a "Snooze" when Mutombo pops up. "Kevin, are you changing your oil? Don’t change your oil before its time . . .  even in your dreams."

"Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time. And don’t burn my pants, either."

"Pants" finds Mutombo is in the recliner. "Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time," says Mutombo. "And don’t burn my pants, either."

In "Spaghetti," the two are having dinner in the engine apartment. Mutombo asks Harvick, "Are you changing your oil?" "No,” says Harvick, "I’m eating spaghetti." "Don’t change your oil before its time," insists Motumbo. "I’m eating spaghetti,” Harvick replies again. "Don’t change your oil while eating spaghetti," says Mutombo.

On the track, the Mobil 1 Annual Protection brand will serve as the primary sponsor for one race for each of the four SHR entries: Harvick’s No. 4 Ford at Las Vegas Motor Speedway (March 12), Danica Patrick’s No. 10 Ford at Bristol Motor Speedway (April 23), Kurt Busch’s No. 41 Ford at Richmond International Raceway (April 29) and Clint Bowyer’s No. 14 Ford at Kansas Speedway (May 13).

ExxonMobil said it would support the ad campaign and primary sponsorships with unique digital content throughout the 2017 season, "including features of SHR team co-owner Tony Stewart navigating his first year in full-time management with Harvick, Patrick, Busch and Bowyer along for the ride."

Since retiring, Mutombo has spent much of his time in humanitarian efforts, including raising awareness and funds for the Dikembe Mutombo Foundation. In September 2006, he led the funding and logistics to build and open the Biamba Marie Mutombo Hospital, named for for his late mother, located near his hometown, the Congolese capital of Kinshasa.

Back to Home Page