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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug272013

Troy Polamalu Has Another Hair-Raising Ad-Venture For Head & Shoulders

By Barry Janoff

August 27, 2013: All-Pro safety Troy Polamalu is having a very good hair day. And thanks to Head & Shoulders, so is one of his teammates.

Polamalu, entering his 11th season with the Pittsburgh Steelers and fifth as a spokesman for Procter & Gamble's Head & Shoulders for Men, stars in a new series of commercials that. In keeping with the brand's storyline for Polamalu, the campaign features his signature hairstyle in several scenarios.

Last year, Head & Shoulders had Prof. Polamalu explain the benefits of the product to consumers through a campaign anchored by the Troy Polamalu School of Deeper Learning.

Throughout the 2013 NFL season, Head & Shoulders said it would bring several extreme torture tests to life via humorous spots, showing that "even under the toughest conditions . . . Head & Shoulders for Men takes your hair and scalp to another level."

In the anchor spot, Polamalu is in the Steelers' locker room having just played a game. A teammate complains that he has a tough post-game life because he gets "helmet hair." Polamalu explains about Head & Shoulders and then offers to help the guy. He takes the bushy main off his head as if it were a helmet, which unveils a brilliant inner light, and places it on his teammate's head.

The guy gets an award for "Best Hair in the NFL," drives a sports car with a beautiful woman in the passenger's seat and has an overall better life. Tunrs out the vision was a dream —but the guy with the bad hair gets the point. (See the full spot here.)

This spot apparently was filmed before the Steelers acquired running back Felix Jones from the Philadelphia Eagles.

The guy in the commercial, who is not a member of the Steelers, wears No. 38, which was unused until late last week. That number is now worn by Felix Jones, who became a member of the Pittsburgh backfield on Aug. 23.

Other spots run Polamalu through "Polamology Field Tests." In "Clean Box," a female product tester is glowing over the fact that Polamalu's head, which is in a box in front of her, has such great hair. "I will keep you in the laboratory with me all the time. You will be released only for sports events. And you will love me."

"In the Thick" implies that Polamalu's hair is so rich and thick that a jungle explorer can hide in it. "Fan" finds a timid lab assistant unable to resister herself from becoming enamored with Polamalu after she smells his hair.

The spots end with Polamalu saying, "Troy tested and approved."

P&G is in its fifth season as an official NFL partner, which also includes such brands as Tide, Duracell, Gillette, Old Spice and Febreze.

Professor Polamalu Schools Consumers For Head & Shoulders

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