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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Aug272013

Troy Polamalu Has Another Hair-Raising Ad-Venture For Head & Shoulders

By Barry Janoff

August 27, 2013: All-Pro safety Troy Polamalu is having a very good hair day. And thanks to Head & Shoulders, so is one of his teammates.

Polamalu, entering his 11th season with the Pittsburgh Steelers and fifth as a spokesman for Procter & Gamble's Head & Shoulders for Men, stars in a new series of commercials that. In keeping with the brand's storyline for Polamalu, the campaign features his signature hairstyle in several scenarios.

Last year, Head & Shoulders had Prof. Polamalu explain the benefits of the product to consumers through a campaign anchored by the Troy Polamalu School of Deeper Learning.

Throughout the 2013 NFL season, Head & Shoulders said it would bring several extreme torture tests to life via humorous spots, showing that "even under the toughest conditions . . . Head & Shoulders for Men takes your hair and scalp to another level."

In the anchor spot, Polamalu is in the Steelers' locker room having just played a game. A teammate complains that he has a tough post-game life because he gets "helmet hair." Polamalu explains about Head & Shoulders and then offers to help the guy. He takes the bushy main off his head as if it were a helmet, which unveils a brilliant inner light, and places it on his teammate's head.

The guy gets an award for "Best Hair in the NFL," drives a sports car with a beautiful woman in the passenger's seat and has an overall better life. Tunrs out the vision was a dream —but the guy with the bad hair gets the point. (See the full spot here.)

This spot apparently was filmed before the Steelers acquired running back Felix Jones from the Philadelphia Eagles.

The guy in the commercial, who is not a member of the Steelers, wears No. 38, which was unused until late last week. That number is now worn by Felix Jones, who became a member of the Pittsburgh backfield on Aug. 23.

Other spots run Polamalu through "Polamology Field Tests." In "Clean Box," a female product tester is glowing over the fact that Polamalu's head, which is in a box in front of her, has such great hair. "I will keep you in the laboratory with me all the time. You will be released only for sports events. And you will love me."

"In the Thick" implies that Polamalu's hair is so rich and thick that a jungle explorer can hide in it. "Fan" finds a timid lab assistant unable to resister herself from becoming enamored with Polamalu after she smells his hair.

The spots end with Polamalu saying, "Troy tested and approved."

P&G is in its fifth season as an official NFL partner, which also includes such brands as Tide, Duracell, Gillette, Old Spice and Febreze.

Professor Polamalu Schools Consumers For Head & Shoulders

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