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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Nov132014

Heineken Extends MLS Alliance Via Sponsorship, Marketing With Seven Clubs

Special to NYSportsJournalism.com

November 13, 2014: Heineken is going all out for its new alliance with MLS by putting its money where its beer is.

The brewer, which last month signed a marketing deal to become the official beer sponsor of MLS beginning in 2015, by becoming the official partner of seven clubs: Heineken becomes the official beer for the Chicago Fire, D.C. United and expansion clubs New York City FC and Orlando City SC; and the the official import for the Columbus Crew, Houston Dynamo and New York Red Bulls.
 
The deals also kick in in January. Financial terms were not shared.

“We are thrilled that with the success of our local partnership, Heineken was encouraged to expand its relationship with professional soccer in North America through Major League Soccer,” Dynamo evp Steven Powell said in a statement.

Echoed Orlando City founder Phil Rawlins, “This is a landmark agreement for Orlando City, and a partnership that helps strengthen the connection between the world’s game and its most passionate fans. Heineken’s global recognition, innovative marketing and fan engagement will make them a valuable partner as we approach our MLS debut next year.”

Heineken replaces Anheuser-Busch's Budweiser, which had been a partner with the league since 1995.

Among other motivations to sign the deal, Heineken said that U.S. soccer fans are 50% more likely to sample imports than fans in other sports.

“By partnering with these clubs we’re able to more directly connect with American soccer fans and provide them with a premium experience—and beer—they have come to expect from Heineken,” Nuno Teles, CMO for Heineken, said in a statement. “We are known worldwide as a genuine soccer brand, and these partnerships will provide a direct platform to reach the soccer fans and fuel their passion for the game.”

Among its activations, Heineken will be the presenting sponsor of MLS Rivalry Week; will have multi-media marketing, including "strong visibility during nationally broadcast matches"; on-site, digital and POP materials.

Marketing support for each club deal was not detailed but is expected to include print, Internet, social media and in-stadium activations.

In Chicago, activation will include in-market retail collaboration, two entitlement spaces at Toyota Park (The Heineken Second Star Club, a premier, all-inclusive luxury club; and the Heineken Terrace, a group hospitality area), activation at the Chicago Fire Soccer Center on the North side of the city, and presenting partnership of Chicago Fire Rec Soccer Program.

“We are incredibly excited to have Heineken, an iconic brand, as a partner of the Chicago Fire and to serve as an extension of their commitment to soccer in the United States,” Atul Khosla, Chicago Fire COO, said in a statement. “We look forward to bringing this partnership to life and enhancing the Club experience for our supporters.”

In support of responsible drinking, Heineken will also join the Fire’s efforts (as well as similar efforts with the MLS and other clubs) to promote safe alternatives to driving, including the Fire’s popular Pub to Pitch match day bus program and Responsible Fan of the Match, which encourages responsible drinking and designated drivers on match day. Heineken will serve as the presenting partner and supporting partner of these initiatives, respectively.

The Heineken alliance coincides with MLS' 20th anniversary in 2015, which will see the league use a new-look crest, and add two expansion clubs and new media partners.

Concurrently, NYCFC unveiled its jersey, which will be sponsored by Etihad Airways under a five-year deal. Last week, Orlando revealed its jersey, sponsored by Orlando Health and today unveiled a multi-year deal with Great Clips to serve as the club’s official hair salon beginning with the inaugural season.

Through this partnership, Orlando City fans will "have the opportunity to capitalize on the 'Three Goals = Free Haircuts' Great Clips promotion starting with the cub’s 2015 MLS season." According to Orlando, fans will be "encouraged to redeem their game ticket stub for one free haircut within a week of any home match when the Lions score three goals or more." In addition, Great Clips will be permitted the use of Orlando City’s marks and logo in promotions and marketing campaigns.

Regarding Heineken, according to Gary Stevenson, president and managing director for MLS Business Ventures, "Heineken does a tremendous job in activating their partnerships and we’re excited to see that creativity come to life alongside our league and these seven MLS clubs."

It's Taps For Bud As Heineken Signs As Official MLS Partner

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