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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jan082014

Seeing Red: Heinz Seeking To Ketchup With Consumers Using Super Bowl Stage

By Barry Janoff

January 7, 2014: It will be déjà vu all over again for Heinz Ketchup on Super Bowl Sunday.

The iconic burger accoutrement has purchased a 30-second spot to air on Fox during Super Bowl XLVIII, marking the brand's first such placement in 16 years and only its second appearance all-time during Super Bowl broadcasts.

Heinz said it would use the air time to jump start "a larger effort" to target consumers via a multi-platform effort. Thirty-second spots are averaging close to $4 million, with some going several millions higher, according to Fox.

The decision comes just months after McDonald's decided to end its four-decades long alliance with Heinz. Although not part of the equation, McDonald's is an official partner of the NFL.

Heinz's previous big game spot ran during Super Bowl XXXII in January 1998, at a cost of $1.3 million. Like today, that commercial was used by Heinz as a forum to kick off a $20 million campaign that ran throughout the year.

“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand,” Bill Ulrick, senior brand manager for Heinz North America, said in a statement. “The commercial investment is part of a larger effort to renew our commitment to engage with our great fans.”

The commercial will be part of a campaign under the umbrella theme, “Show Us Your Heinz," encouraging ketchup fans to share how they enjoy Heinz products.

The brand already has launched some elements via social media, including a dedicated Web site where people are encouraged to submit a photo that includes their favorite Heinz product.

“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand."

Heinz said that specially marked ketchup bottles in restaurants and at retail contain a QR code, which can be used now until Feb. 2 at the Web site for opportunity to win more than $400,000 in prizes. The five grand prize are trips to the "five biggest championship sporting events of the winners’ choosing over the next year." (Full details here.)

Lead agency is Cramer-Krasselt, Chicago.

Heinz has had a hectic period of late. Last year, Berkshire Hathaway and 3G Capital agreed to buy H..J Heinz Co. in a deal for about $23 billion. As part of the acquisition, Bernardo Hees was named the new CEO for Heinz.

Although Heinz was dropped by McDonald's, it is still used in about 80% of Burger King locations, according to the company.

For those seeking marketing omens, the winning team in Super Bowl XXXII, the last time Heinz advertised during the game, was the Denver Broncos, which beat the Green Bay Packers, 31-24, behind quarterback John Elway.

Other advertisers in that game, seen on NBC and played in what was then Qualcomm Stadium in San Diego, included Pepsi, Tabasco, Bud Light, Doritos (with Ali Landry), Visa, Lipton (with claymation figures of Babe Ruth, Reggie Jackson, Billy Martin, George Steinbrenner and the voice of Phil Rizzuto), Amex (Jerry Seinfeld and Superman), Lays (with Michael J. Fox) and Tommy Hilfiger (with Michael Richards),

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