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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Friday
Aug302013

RG3, Sanders, Heisman Winners Rule The School In ESPN-Nissan Campaign

By Barry Janoff

August 30, 2013: What happens when you put 13 Heisman Trophy winners together in one house and turn the cameras on?

Not quite the prefabricated nastiness of TV-scripted reality shows, but something that shows off the playful spirit of the athletes and ex-athletes involved.

Nissan and ESPN are giving fans and viewers the opportunity to interact with 13 winners of the Heisman Trophy, all of whom are being brought together at a dedicated Web site that is home to The Nissan Heisman House.

The third season of the The Nissan Heisman House brings back Robert Griffin III (Baylor, 2011), Barry Sanders (Oklahoma State, 1988), Ty Detmer (BYU, 1990), Ron Dayne (Wisconsin, 1999), Matt Leinart (USC, 2004), Troy Smith (Ohio State, 2006), Tim Brown (Notre Dame, 1987), Carson Palmer (USC, 2002) and Desmond Howard (Michigan, 1991).

Being added to the mix are Sam Bradford (Oklahoma, 2008), Earl Campbell (Texas, 1977), Tony Dorsett (Pittsburgh, 1977) and Mike Rozier (Nebraska, 1983).

The effort supports Nissan’s sponsorship of the Heisman Memorial Trophy Award. This season, for the first time, a Heisman House Tour will travel to college campuses throughout the season.

The Web site also enables fans to cast a vote for whom they think should be the next Heisman Trophy winner.

Other marketing partners of the Heisman Trophy include Aflac and Wendy's.

TV spots featuring the participants debuts Aug. 31 prior to ESPN’s "Saturday Night Football" game on ABC. The commercials will then go into regular rotation on ESPN platforms throughout the season.

Visitors to the Web site can tour the house, learn about current members, track the progress of potential Heisman Trophy candidates and watch each of the TV spots. Nissan vehicles, including the 2014 Altima, Sentra and Versa Note, are integrated into the site and the campaign.

“The sustainability of the original concept with fresh scripts, new athletes and ability to the showcase new vehicles year over year is a tremendous creative story, which is a testament to the power of the idea,” Sean Hanrahan, svp-marketing solutions for ESPN, said in a statement.

The Nissan Heisman House was developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks.

The first Nissan Heisman House spot, "Flashback," has debuted on YouTube, featuring RG3, Bradford, Howard, Sanders, Dorsett and Campbell. As in all of the spots, it shows each of the players wearing jerseys from their respective colleges.

"Flashback" opens with RG3 and Bradford arriving at the Heisman House in a new Nissan, with a loud music beat coming from the car. Sanders and Howard are on the front porch drinking lemonade.

"Lemonade on the front porch!" Griffin says in a condescending voice. "What are you guys, 80?!"

RG3 and Bradford then fist-bump and laugh. "Kids these days," Howard sighs.

We then are sent via flashback to Sanders and Howard as younger men arriving at the house in a Nissan. Here, Dorsett and Campbell are on the front porch. "Lemonade on the front porch," Howard says to them in a condescending tone. "What are you guys, 80!?"

"Kids these days," sighs Dorsett as Campbell agrees. (See the full spot here.)

Among the other spots that are scheudled to run:

Car Alarm: RG3 and Palmer are competing to see which one can throw a football the farthest. Palmer throws his over the Nissan Heisman House, where it lands in a parking lot next to Howard and Dorsett, who are looking at a new Nissan. RG3 throws his football through the house, hitting the Nissan and setting off the alarm, which is playing the "Fight Song" from Dorsett's Pittsburgh alma mater. (See it here.)

Coordinated: Finds Rozier dressed in a custom-made suit that has been designed to match his Nissan, which comes with unique exterior and interiors. "What day is it," Rozier asks four of the other guys who are playing catch with a football on the front lawn. "Tuesday," one of them replies. Rozier was getting into a car that had "Monday" license plates on it. He walks over to his "Tuesday" car, which has a completely different custom design and realizes he needs to change his suit. Rozier then calls someone on his cell phone. "I'm gong to need another hour. I need to change." (See it here.)

Quickdraw: Barry Sanders is driven to beat the other residents of the Nissan Heisman House, where here includes getting the best parking spot, the newest shoes first, being first into the bathroom and even listing the most uses for corn "(Corn bread, corn chowder, corn pudding, corn salsa . . . "). "Man, he's quick," one of the other Heisman House residents observes. (See it here.)

Rivalry: Pits Oklahoma alumnus Bradford against Oklahoma State alumnus Campbell in an on-hoping game of oneupmanship. Campbell thinks he's won when he fills Bradford's closet with Oklahoma-branded footballs and hits him with an Oklahoma water balloon. But when a gloating Campbell turns around, we see that Bradford has shaved the Oklahoma State logo into his hair. (See it here.)

See Story at Brief

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