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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Monday
Dec192016

Skittles, Snickers, Edwards: ‘You Play The Game To Win’ Tickets To The Super Bowl

By Barry Janoff

Originally Published in MediaPost

December 19, 2016: In one of the defining moments of his career, Herm Edwards, then head coach for the NFL’s New York Jets, responded during a press conference in 2002 to a question about his team not playing well enough to win by indignantly stating, “You play the game to win! Hello. You play the game to win!”

Edwards, now an analyst with ESPN, is channeling the line in a new multi-media campaign for Mars Inc. brands Skittles, Snickers and M&Ms, along with retail partner Walmart, "The Almost Game-Time Show."

The effort is asking people to submit videos of themselves "that depict and showcase your awesome football pre-game talent/routine," using Skittles, Snickers or M&Ms as a prop.

The most entertaining videos will be featured on "The Almost Game-Time Show" before Super Bowl LI kicks off on Feb. 5, 2017, on Fox, according to Mars, expected to be both on-air and online.

The very best will get from the candy company tickets to Super Bowl LII, scheduled for Feb. 4, 2018 in U.S. Bank Stadium, home for the NFL’s Minnesota Vikings.

"It’s the Super Bowl, so don’t hold anything back," according to a dedicated campaign Web site. "Here’s what the judges will be looking for: Humor, unexpectedness and interesting and appropriate use of Snickers, M&M’s and/or Skittles candy."

The campaign, which runs now through Jan. 20, features a 90-second spot with Edwards, supported by digital, social media and POP.

Snickers and Skittles will also have their own 30-second spots during the game, including a joint Skittles-Snickers promotion.

In the spot, we find Edwards standing in front of a large house in the suburbs. He blows a whistle and says, "Coach Herm Edwards here. I played football. I coached football. I’ve analyzed football. Now, I’m looking for the most talented fans in football."

He goes inside and says, "I’m teaming up with Skittles and Snickers to host 'The Almost Game-Time Show.' If you have a sweet pre-game routine, let’s see it. It could score you tickets to Super Bowl Fifty-TWO."

We then see examples of what Mars is seeking: A senior citizen who tosses aside his walker and breaks into a dance routine (joined by Edwards himself) while holding a package of Skittles; a kid building a football snack stadium out of Skittles, Snickers and M&Ms; and a guy wearing a football helmet singing in a bathtub filled with candy.

Edwards next finds a guy dressed in Renaissance clothing and softly playing a lyre. Employing the Snickers tag line, "You’re not you when you’re hungry," the guy takes a bite of a Snickers bar and reverts to his normal self — dressed in a football jersey and loudly banging a bass drum.

Edwards heads outside and sits at a talk show type desk, surrounded by football fans and mascots. Then, urging on viewers, he says in his defining phrase, "Come on. You play to win the game!"

Mars is asking people to submit videos to the dedicated Web site or via Twitter and Instagram with the hash tag #AlmostGameTimeContest.

Skittles’ lead agency is Adam & Eve/DDB Chicago. Snickers’ lead agency is BBDO.

Fox is asking for upward of $5 million for a 30-second spot during Super Bowl LI, being played in NRG Stadium home for the NFL’s Houston Oilers.

Via the campaign, Edwards may become the second-most famous football celebrity associated with Skittles.

Former NFL running back Marshawn Lynch, whose mom used it to motivate him when he was a kid, ate the candy while on the sidelines of televised games, which earned him an endorsement deal with the brand.

Skittles also had its time in the recent presidential election when Donald Trump Jr. compared Syrian refugees to a bowl of Skittles. The Mars brand responded, "Skittles are candy. Refugees are people."

Edwards has continued to use the phrase "You play to win the game!" as a motivational speaker hired by companies and as the name of his book. Footage from the Jets’ press conference with Edwards was also used as part of a humorous Coors Light commercial in 2009.

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Super Bowl Could Have $200M Impact On Houston

Pepsi Delivers Super Bowl Promo With Papa John's

Bud Light Channels Willy Wonka For Super Bowl Campaign

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