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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct142015

Sweet (Tooth) Deal: USOC Signs Hershey, Brings Kisses, Twizzlers, Reese's To Games

By Barry Janoff

October 14, 2015: Athletes generally have strict diets, especially when training for the Olympics.

Thanks to the  U.S. Olympic Committee, however, the dietary rules might be bent a bit to include Hershey’s, Reese’s, Hershey’s Kisses and Twizzlers.

USOC has signed a five-year deal with The Hershey Co., naming it an official sponsor and the confectionery partner of Team USA.

Financial terms of the pact, which runs through 2020, were not disclosed.

The partnership with the USOC, effective immediately, will include the Hershey corporate brand as well as some of the company’s iconic products, including Hershey’s, Reese’s, Hershey’s Kisses and Twizzlers.

It will also include two of the company’s newer additions: Brookside Dark Chocolate and Krave Premium Jerky.

Hershey's Reese's is also the official candy partner of the NCAA.

The alliance covers the U.S. Olympic and Paralympic teams through the 2016 Summer Games in Rio de Janeiro, the Winter 2028 Games in PyeongChang and the Tokyo 2020 Summer Games.

”We are thrilled to welcome The Hershey Company and its iconic family of brands to the Team USA family of partners,“ Lisa Baird, USOC CMO, said in a statement. “We know that Hershey’s will demonstrate their support of America’s elite Olympic and Paralympic athletes in exciting and innovative ways, and we sincerely look forward to celebrating with them on the Road to Rio and beyond.”

The USOC's prior deal in the category was also with Hershey, which ended after the 2008 Summer Olympics In Beijing.

Although marketing details have not yet been finalized, Hershey said it would begin to support its USOC sponsorship "through a variety of media channel activations" over the course of 2016 leading up to the Rio Olympic and Paralympic Games.

As part of the agreement, Hershey will secure exclusive sponsorship and promotional rights from the USOC and will be able to utilize those rights in advertising, on packaging, merchandising and elsewhere.

According to Mary-Ann Somers, vp-North American Confection for The Hershey Company, “Hershey is truly one of America’s most iconic and beloved companies and we are incredibly proud and honored to support Team USA and begin our journey with the United States Olympic Committee.

"Both Hershey and Team USA share a unique, irreplaceable place in the hearts, lives and memories of many Americans; we want our country and athletes to know that Hershey is here to help bring moments of goodness and patriotic pride throughout the games and beyond," said Somers.

The alliance with the USOC comes one day after Hershey unveiled Nourishing Minds, described as a "global social purpose that will provide children in the United States and abroad with the basic nutrition that is critical for them to learn and grow."

According to the company, "By using expertise in food production and making great tasting snacks, Hershey will feed children in need today and give their communities necessary resources to ensure food security in the future. The goal is to nourish one million minds by 2020."

Global marketing partners for the International Olympic Committee and the USOC include Atos, Bridgestone, Coca-Cola, Dow, GE, McDonald's, Omega, Panasonic, Samsung, P&G and Visa.

Other USOC partners include 24 Hour Fitness, Anheuser-Busch (Budweiser), AT&T, BMW North America, BP, Chobani, Citi, Dick's, The Hartford, Hilton, Kellogg's, Liberty Mutual, Nike, Smucker's, TD Ameritrade and United Airlines.

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