Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Wednesday
Sep052012

Hershey Sweetens Marketing Deal With NCAA, Expands March Madness Presence

By Barry Janoff

September 5, 2012: The Hershey Co., which has been an official NCAA Corporate Partner since 2008, said it has extended its alliance for four years to remain the official candy partner of the NCAA and for its Reese's Peanut Butter Cups to remain as the NCAA's official candy.

The deal was signed with CBS Sports and Turner Sports, which as part of the current 14-year multi-media agreement manage the NCAA’s corporate marketing program.

In addition, Hershey has a new sponsorship deal with sports marketing and multi-media firm IMG College, which gives Reese’s "collective and individual rights" at 49 universities nationwide for all intercollegiate athletics, as well as designation as the “official candy” at each of the respective athletic programs.

Both agreements will run through 2016. Financial terms were not disclosed.

In addition to Hershey, NCAA Corporate Partners include Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Northwestern Mutual, Unilever, UPS and Kraft Foods division Nabisco's Wheat Thins.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

Lowe's last week also signed with IMG College to expand its college footprint and secure exclusivity in the home improvement at schools across the country.

As part of the NCAA renewal, Hershey retains access to marketing rights across all 89 NCAA championships, including continued title sponsorship of the Reese’s College All-Star Game during the NCAA Men’s Final Four Weekend and title sponsorship of Reese’s Final Four Friday.

The men's Division I basketball championship is scheduled for April 6 and April 8, 2013, at the Georgia Dome in Atlanta.

Hershey said it would support the partnership with "integrated marketing programs, promotional campaigns, activation platforms, social and digital media and advertising across a variety of mediums at the national, regional and local levels."

Via its deal with IMG College, Hershey's Reese’s brand will have exclusive category opportunities including radio advertising in school football radio broadcasts, promotional use of trademarks and logos and digital and social media rights.

“This is an exciting time for Hershey as we extend our role as part of a prestigious group of NCAA partners [and] expand our presence within the collegiate realm."

“This is an especially exciting time for Hershey as we not only extend our role as part of a prestigious group of NCAA partners, but also expand our presence within the collegiate realm through our partnership with IMG College,” Dan Vucovich, svp, president, United States, for The Hershey Co. “The devotion, loyalty and tremendous following fans have for their respective NCAA teams mirrors the passion and desire people have for our iconic Reese’s candy, making the NCAA, Turner Sports, CBS Sports and IMG ideal partners to collaborate with and successfully market our full line of products.”

According to Mark Lewis, evp-championships and alliances for the NCAA, "Over the years, Hershey has demonstrated leading business principles and values, which echo the NCAA’s dedication to the highest standards in academics and athletics. We are thrilled Hershey will remain in the NCAA Corporate Partner family, and we look forward to four more successful years of working together.”

Back to Home Page

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>