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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

• NBC Olympics will debut Olympic Ice Presented by Toyota, a live, daily figure skating show airing nightly (7 PM ET) on NBCSN beginning Feb. 10 and continuing through Feb. 24. Live Olympic figure skating competition will follow the show in primetime. NBCOlympics.com and the NBC Sports app will present a digital-exclusive version of Olympic Ice Presented by Toyota immediately following prime-time coverage beginning Feb. 8.

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Top NBA All-Star Game Votes (To Date)
Eastern Conference
1.  Giannis Antetokounmpo (MIL) 863,416
2.  LeBron James (CLE) 856,080
3.  Kyrie Irving (BOS) 802,834
4.  Joel Embiid (PHI) 433,161
5. Kristaps Porzingis (NYK) 359,459
6.  DeMar DeRozan (TOR) 259,368
7.  Victor Oladipo (IND) 251,886
8.  Kevin Love (CLE) 221,969
9.  Ben Simmons (PHI) 210,085
10. John Wall (WAS) 175,990
Western Conference
1. Kevin Durant (GSW) 767,402
2. Stephen Curry (GSW) 735,115
3. James Harden (HOU) 602,040
4. Russell Westbrook (OKC) 438,469
5. Klay Thompson (GSW) 359,442
6. DeMarcus Cousins (NOP) 356,340
7. Draymond Green (GSW) 325,612
8. Manu Ginobili (SAS) 231,460
9. Kawhi Leonard (SAS) 212,650
10. Carmelo Anthony (OKC) 194,239

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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Top-Selling NFL Jerseys By Team 2017 At Dick’s Sporting Goods
1. Dallas Cowboys
2. New England Patriots
3. Pittsburgh Steelers
4. Philadelphia Eagles
5. Denver Broncos
6. Carolina Panthers
7. New York Giants
8. Seattle Seahawks
9. Atlanta Falcons
10. Cincinnati Bengals
11. Houston Texans
12. Minnesota Vikings
13. Detroit Lions
14. Chicago Bears
15. Green Bay Packers
16. Oakland Raiders
17. Kansas City Chiefs
18. Baltimore Ravens
19. Washington Redskins
20. Arizona Cardinals

SOURCE: DICK'S SPORTING GOODS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan132011

Hershey's Sweetens Sports Sponsorships With Football Hall Of Fame Deal

Emmitt Smith will return to the Pro Football Hall of Fame as a spokesman for Hershey's.January 13, 2011: Hershey's is not an official marketing partner of the NFL. In the candy category, rival Mars has official NFL exclusivity, including activation with such brands as M&Ms, Twix and Milky Way.

So as the NFL playoffs and the drive to Super Bowl XLV heat up, Hershey's has taken a different, yet economically linked, strategy to activate with pro football. Hershey’s Chocolate has signed a marketing deal with the Pro Football Hall of Fame and has enlisted Emmitt Smith, the NFL's all-time leading rusher, to act as spokesperson.

Hershey's promotion is the second national activation with the Pro Football Hall of Fame this season. Phillips-Van Heusen along with JC Penney are currently running the second Fan's Choice campaign, directing consumers and football fans to vote for their unofficial choices for the Class of 2011.

Anchoring the partnership is the Hershey’s Pro Football Hall of Fame Sweepstakes, offering consumers the opportunity to visit the site in Canton, Ohio, alongside Smith,who was inducted into the Hall last year. Now through Feb. 28, a multi-media campaign with Smith directs consumers to a dedicated Web site. There, visitors can enter the sweepstakes, which is dangling a top prize of  a trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, Aug. 5-8, and to spend time with Smith. In addition, the winner will also have their likeness on display in the form of a chocolate bust.

Hershey's also is awarding 20 Hall of Fame 2010 induction ceremony footballs autographed by Smith and 100 Pro Football Hall of Fame $100 gift cards. (Full details here.)

In a spot playing at the Web site, Smith relates, "My name is Emmitt Smith. I was recently inducted into the Pro Football Hall of Fame. Now you can join me. Enter right now for a chance to win a trip to the next Pro Football Hall of Fame enshrinement weekend, where I'll be your host."

“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” Anna Lingeris, spokeswoman for The Hershey Co., said in a statement. “Not only are Hershey’s Miniatures Chocolates a great game day snack, but the brand is also taking fans’ love of football to the next level with the chance to see themselves next to their favorite Hall of Famers, but in chocolate.”

"Hershey’s is excited to partner with the Pro Football Hall of Fame and Emmitt Smith to bring added excitement to the playoff season."

The alliances with Hershey's and Phillips-Van Heusen are part of a dedicated effort by the Pro Football Hall of Fame to broaden its efforts to reach not only dedicated and casual football fans, but more marketing partners.

"The public may have heard about the Hall of Fame in August during induction ceremonies and the Hall of Fame game, which opens the NFL pre-season, and then again perhaps during Super Bowl week when the official inductee class for that year is announced," Mike Kelly, evp-marketing for Phillips-Van Heusen, said during an interview with NYSportsJournalism during the Fan's Choice Class of 2011 launch event this past September." But [Hall of Fame executives] saw opportunities for more. [They saw] a tremendous opportunity to bring the Hall of Fame to the public year round."

Phillips-Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

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