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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan132011

Hershey's Sweetens Sports Sponsorships With Football Hall Of Fame Deal

Emmitt Smith will return to the Pro Football Hall of Fame as a spokesman for Hershey's.January 13, 2011: Hershey's is not an official marketing partner of the NFL. In the candy category, rival Mars has official NFL exclusivity, including activation with such brands as M&Ms, Twix and Milky Way.

So as the NFL playoffs and the drive to Super Bowl XLV heat up, Hershey's has taken a different, yet economically linked, strategy to activate with pro football. Hershey’s Chocolate has signed a marketing deal with the Pro Football Hall of Fame and has enlisted Emmitt Smith, the NFL's all-time leading rusher, to act as spokesperson.

Hershey's promotion is the second national activation with the Pro Football Hall of Fame this season. Phillips-Van Heusen along with JC Penney are currently running the second Fan's Choice campaign, directing consumers and football fans to vote for their unofficial choices for the Class of 2011.

Anchoring the partnership is the Hershey’s Pro Football Hall of Fame Sweepstakes, offering consumers the opportunity to visit the site in Canton, Ohio, alongside Smith,who was inducted into the Hall last year. Now through Feb. 28, a multi-media campaign with Smith directs consumers to a dedicated Web site. There, visitors can enter the sweepstakes, which is dangling a top prize of  a trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, Aug. 5-8, and to spend time with Smith. In addition, the winner will also have their likeness on display in the form of a chocolate bust.

Hershey's also is awarding 20 Hall of Fame 2010 induction ceremony footballs autographed by Smith and 100 Pro Football Hall of Fame $100 gift cards. (Full details here.)

In a spot playing at the Web site, Smith relates, "My name is Emmitt Smith. I was recently inducted into the Pro Football Hall of Fame. Now you can join me. Enter right now for a chance to win a trip to the next Pro Football Hall of Fame enshrinement weekend, where I'll be your host."

“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” Anna Lingeris, spokeswoman for The Hershey Co., said in a statement. “Not only are Hershey’s Miniatures Chocolates a great game day snack, but the brand is also taking fans’ love of football to the next level with the chance to see themselves next to their favorite Hall of Famers, but in chocolate.”

"Hershey’s is excited to partner with the Pro Football Hall of Fame and Emmitt Smith to bring added excitement to the playoff season."

The alliances with Hershey's and Phillips-Van Heusen are part of a dedicated effort by the Pro Football Hall of Fame to broaden its efforts to reach not only dedicated and casual football fans, but more marketing partners.

"The public may have heard about the Hall of Fame in August during induction ceremonies and the Hall of Fame game, which opens the NFL pre-season, and then again perhaps during Super Bowl week when the official inductee class for that year is announced," Mike Kelly, evp-marketing for Phillips-Van Heusen, said during an interview with NYSportsJournalism during the Fan's Choice Class of 2011 launch event this past September." But [Hall of Fame executives] saw opportunities for more. [They saw] a tremendous opportunity to bring the Hall of Fame to the public year round."

Phillips-Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

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