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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan242013

Hertz Not Just Renting Space In First National Alliance With Nascar, Penske

Special to NYSportsJournalism.com

January 24, 2013: Penske Racing said it has signed a multi-year deal under which Hertz would become a "primary sponsor for select races" on Penske Racing cars that will be competing in both the 2013 Nascar Sprint Cup and Nationwide Series.

This marks Hertz' first national venture into Nascar.

Financial terms were not disclosed.

Separately, Penske and Shell have signed a multi-year extension to their alliance. Under the deal, Shell would continue sponsoring Penske Racing entries in both the Nascar Sprint Cup and the IZOD IndyCar Series, as well as continue to be the preferred supplier of fuels, lubricants and related products to Penske.

Under the agreement with Hertz, the rental car firm would be co-primary sponsor on the No. 22 Ford Fusion driven by Joey Logan, entering his first season with Penske, in the Sprint Cup Series at Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending Nascar Cup Series champion Brad Keselowski, Ryan Blaney and Logano.

The No. 22 Hertz Ford is scheduled to compete in Nationwide Series races at Dover International Speedway (two races), New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway this season.

Hertz would also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and Nationwide Series teams.

Hertz said support would include branding presence on the team's uniforms and equipment as well as on the Nationwide Series car. Hertz is also expected to unveil multi-media marketing relating to the alliance.

"Extending this partnership to the Penske Racing organization enables Hertz to enter the sport of Nascar, tapping into its diverse and devout fan base."

"Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of Nascar, tapping into its diverse and devout fan base," Mark Frissora, chairman and CEO for Hertz, said in a statement. "By sponsoring Penske Racing, Hertz is able to tap into the loyal Nascar fan base: Race enthusiasts who will love the diverse selection of cars, including cars in Hertz' Adrenaline and Prestige Collections, in our rental fleet."

According to Roger Penske, "We are very happy to welcome Hertz to the Penske Racing family and to the sport of Nascar racing. Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series."

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