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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan242013

Hertz Not Just Renting Space In First National Alliance With Nascar, Penske

Special to NYSportsJournalism.com

January 24, 2013: Penske Racing said it has signed a multi-year deal under which Hertz would become a "primary sponsor for select races" on Penske Racing cars that will be competing in both the 2013 Nascar Sprint Cup and Nationwide Series.

This marks Hertz' first national venture into Nascar.

Financial terms were not disclosed.

Separately, Penske and Shell have signed a multi-year extension to their alliance. Under the deal, Shell would continue sponsoring Penske Racing entries in both the Nascar Sprint Cup and the IZOD IndyCar Series, as well as continue to be the preferred supplier of fuels, lubricants and related products to Penske.

Under the agreement with Hertz, the rental car firm would be co-primary sponsor on the No. 22 Ford Fusion driven by Joey Logan, entering his first season with Penske, in the Sprint Cup Series at Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending Nascar Cup Series champion Brad Keselowski, Ryan Blaney and Logano.

The No. 22 Hertz Ford is scheduled to compete in Nationwide Series races at Dover International Speedway (two races), New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway this season.

Hertz would also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and Nationwide Series teams.

Hertz said support would include branding presence on the team's uniforms and equipment as well as on the Nationwide Series car. Hertz is also expected to unveil multi-media marketing relating to the alliance.

"Extending this partnership to the Penske Racing organization enables Hertz to enter the sport of Nascar, tapping into its diverse and devout fan base."

"Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of Nascar, tapping into its diverse and devout fan base," Mark Frissora, chairman and CEO for Hertz, said in a statement. "By sponsoring Penske Racing, Hertz is able to tap into the loyal Nascar fan base: Race enthusiasts who will love the diverse selection of cars, including cars in Hertz' Adrenaline and Prestige Collections, in our rental fleet."

According to Roger Penske, "We are very happy to welcome Hertz to the Penske Racing family and to the sport of Nascar racing. Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series."

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