Thursday
Jan242013

Hertz Not Just Renting Space In First National Alliance With Nascar, Penske

Special to NYSportsJournalism.com

January 24, 2013: Penske Racing said it has signed a multi-year deal under which Hertz would become a "primary sponsor for select races" on Penske Racing cars that will be competing in both the 2013 Nascar Sprint Cup and Nationwide Series.

This marks Hertz' first national venture into Nascar.

Financial terms were not disclosed.

Separately, Penske and Shell have signed a multi-year extension to their alliance. Under the deal, Shell would continue sponsoring Penske Racing entries in both the Nascar Sprint Cup and the IZOD IndyCar Series, as well as continue to be the preferred supplier of fuels, lubricants and related products to Penske.

Under the agreement with Hertz, the rental car firm would be co-primary sponsor on the No. 22 Ford Fusion driven by Joey Logan, entering his first season with Penske, in the Sprint Cup Series at Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending Nascar Cup Series champion Brad Keselowski, Ryan Blaney and Logano.

The No. 22 Hertz Ford is scheduled to compete in Nationwide Series races at Dover International Speedway (two races), New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway this season.

Hertz would also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and Nationwide Series teams.

Hertz said support would include branding presence on the team's uniforms and equipment as well as on the Nationwide Series car. Hertz is also expected to unveil multi-media marketing relating to the alliance.

"Extending this partnership to the Penske Racing organization enables Hertz to enter the sport of Nascar, tapping into its diverse and devout fan base."

"Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of Nascar, tapping into its diverse and devout fan base," Mark Frissora, chairman and CEO for Hertz, said in a statement. "By sponsoring Penske Racing, Hertz is able to tap into the loyal Nascar fan base: Race enthusiasts who will love the diverse selection of cars, including cars in Hertz' Adrenaline and Prestige Collections, in our rental fleet."

According to Roger Penske, "We are very happy to welcome Hertz to the Penske Racing family and to the sport of Nascar racing. Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series."

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