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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb052013

With Winter Games Coming, Hilton Renews USOC Pact Though 2016 Summer Olympics

Special to NYSportsJournalism.com

February 5, 2013: Hilton Hotels, which has been a marketing partner of the U.S. Olympic Committee since 2005, has since an extension of its alliance that would carry through the 2016 Olympic and Paralympic Games in Rio de Janeiro.

The renewed pact, under which Hilton remains the official hotel sponsor of Team USA, comes with about one year to go until the 2014 Winter Olympics in Sochi, Russia.

Financial terms of the deal were not disclosed. The company activates behind Hilton HHonors, the guest loyalty program for Hilton Worldwide’s ten distinct hotel brands,

Hilton HHonors also helps prepare athletes for "life beyond their athletic careers through the Team USA Athlete Career Program, which offers U.S. athletes jobs in their fields of interest while allowing them to continue their athletic training."

In addition to its Team USA sponsorship, Hilton HHonors is the official hotel partner of USA Gymnastics, USA Volleyball and the U.S. Figure Skating Team.

“Hilton HHonors is proud to extend our commitment to Team USA through 2016 not only because it’s a great cause, but because it aligns so closely with our founder’s vision: world peace through international travel and trade,” Jeff Diskin, evp-Hilton Worldwide, said in a statement. “As a long-standing supporter of the Olympic Movement, this is an opportunity to continue to provide our world-class hospitality to the athletes while training and competing, while further connecting our team members and guests to the Olympic spirit.”

Global partners of the USOC and the International Olympic Committee include Atos, Coca-Cola, Dow Chemical, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Marketing partners of the USOC also include 24 Hour Fitness, BMW, British Petroleum, Anheuser-Busch (Budweiser), Chobani, The Hartford, Liberty Mutual, Nike and United Airlines.

According to Lisa Baird,  CMO for the USOC, “Hilton HHonors is a great partner to the USOC, and we are thrilled that its support of U.S. Olympic and Paralympic athletes will continue through 2016. We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign and its promotion of the Olympic Movement throughout the quadrennial.”

"We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign."

The Sochi 2014 Winter Olympics will run from Feb. 6-23, 2014. The Road to Sochi campaign is the USOC's one-year countdown to the Games.

Activation begins this week in partnership with the U.S. Biathlon Association, USA Curling and USA Luge, with 20 hours of competition across both NBC Sports Network and Universal Sports, Feb. 8-16.

"The Road to Sochi is about sharing the inspirational stories of our athletes with the American public ahead of the 2014 Olympic and Paralympic Winter Games," said Baird. "Thanks to the tremendous Olympic efforts of NBCUniversal and other partners in the Road to Sochi program, like Hilton HHonors, Americans will get to know the 2014 U.S. Olympians and Paralympians better than ever before in the 12 months leading up to the Sochi Games."

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