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What Are You Watching In June 2018?
 
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QUICK HITS
• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb052013

With Winter Games Coming, Hilton Renews USOC Pact Though 2016 Summer Olympics

Special to NYSportsJournalism.com

February 5, 2013: Hilton Hotels, which has been a marketing partner of the U.S. Olympic Committee since 2005, has since an extension of its alliance that would carry through the 2016 Olympic and Paralympic Games in Rio de Janeiro.

The renewed pact, under which Hilton remains the official hotel sponsor of Team USA, comes with about one year to go until the 2014 Winter Olympics in Sochi, Russia.

Financial terms of the deal were not disclosed. The company activates behind Hilton HHonors, the guest loyalty program for Hilton Worldwide’s ten distinct hotel brands,

Hilton HHonors also helps prepare athletes for "life beyond their athletic careers through the Team USA Athlete Career Program, which offers U.S. athletes jobs in their fields of interest while allowing them to continue their athletic training."

In addition to its Team USA sponsorship, Hilton HHonors is the official hotel partner of USA Gymnastics, USA Volleyball and the U.S. Figure Skating Team.

“Hilton HHonors is proud to extend our commitment to Team USA through 2016 not only because it’s a great cause, but because it aligns so closely with our founder’s vision: world peace through international travel and trade,” Jeff Diskin, evp-Hilton Worldwide, said in a statement. “As a long-standing supporter of the Olympic Movement, this is an opportunity to continue to provide our world-class hospitality to the athletes while training and competing, while further connecting our team members and guests to the Olympic spirit.”

Global partners of the USOC and the International Olympic Committee include Atos, Coca-Cola, Dow Chemical, General Electric, McDonald's, Omega, Panasonic, Procter & Gamble, Samsung and Visa.

Marketing partners of the USOC also include 24 Hour Fitness, BMW, British Petroleum, Anheuser-Busch (Budweiser), Chobani, The Hartford, Liberty Mutual, Nike and United Airlines.

According to Lisa Baird,  CMO for the USOC, “Hilton HHonors is a great partner to the USOC, and we are thrilled that its support of U.S. Olympic and Paralympic athletes will continue through 2016. We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign and its promotion of the Olympic Movement throughout the quadrennial.”

"We truly appreciate the innovative commitment that Hilton HHonors makes to serving Team USA athletes, including its support of the Road to Sochi campaign."

The Sochi 2014 Winter Olympics will run from Feb. 6-23, 2014. The Road to Sochi campaign is the USOC's one-year countdown to the Games.

Activation begins this week in partnership with the U.S. Biathlon Association, USA Curling and USA Luge, with 20 hours of competition across both NBC Sports Network and Universal Sports, Feb. 8-16.

"The Road to Sochi is about sharing the inspirational stories of our athletes with the American public ahead of the 2014 Olympic and Paralympic Winter Games," said Baird. "Thanks to the tremendous Olympic efforts of NBCUniversal and other partners in the Road to Sochi program, like Hilton HHonors, Americans will get to know the 2014 U.S. Olympians and Paralympians better than ever before in the 12 months leading up to the Sochi Games."

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