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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

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8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jun102019

Survey: Hispanic Women Driving Audience Behind FIFA Women’s World Cup 

NYSJ Sports-Entertainment Business News Service

June 10, 2019:
With the FIFA Women’s World Cup underway in France, broadcast networks, media and marketing are seeking to get a better focus on who, when and why people will be watching the month-long tournament.

Women’s soccer fandom is mainly driven by Hispanics, with 58% describing themselves as fans of women’s soccer compared to 39% of non-Hispanics.

In addition, support for women’s soccer is strong among Hispanic women, with 54% saying they are fans compared to 28% of non-Hispanic women.

And 24% of Hispanics consider themselves as "die-hard fans" of the women's game compared to just 6% of non-Hispanics, according to “La Ola de la FIFA,” a study commissioned by NBCUniversal Telemundo Enterprises in a partnership with Horowitz Research,

“Soccer is seen as an important part of Hispanic identity,” according to the survey. “Moreover, this enthusiasm is expected to grow, as about 62% of Hispanic female soccer fans hope to share their passion for soccer with their children.”

Telemundo Deportes is presenting exclusive Spanish-language coverage in the U.S. of the 2019 Women’s World Cup France.

The NBCU division is supporting with a multi-platform campaign, under the tag line, "Si lucharon para jugarlo, cuida lo que van a hacer para ganarlo" ("If they fought to play it, watch what they are going to do to win it”), the new spot, “Mira lo que lucharon para jugar la Copa Mundial Femenina de la FIFA por Telemundo” (“See what they fought to play the FIFA Women's World Cup on Telemundo”)

In the anchor spot, such players as Christen Press (U.S. striker), Vanina Correa (Argentine goalkeeper), Su Helen Galaz (Chilean defender) and Érika Dos Santos (Brazilian defender) show “the strength and perseverance of unstoppable female athletes.”

As the U.S. Women’s National Soccer Team plays to defend its 2015 World Cup title, new data shows that six in ten Hispanics are interested in tuning into the international event on TV.

Beyond that, the U.S. women’s team, seeking its fourth World Cup since 1991 (1991, 1999, 2015), has driven a growth of fans, especially since the last Women’s World Cup.

According to the survey, 40% of Hispanics and 24% of non-Hispanics feel that their interest in women’s soccer has grown over the past five years.

Looking ahead regarding of the outcome of the 2019 World Cup, “survey respondents are optimistic about the future of women’s soccer:

“Half of Hispanics and one-third of non-Hispanics (51% and 35%, respectively) feel that in the next five years, the FIFA Women’s World Cup will be equally as popular as the Men’s FIFA World Cup.”

Some 51% of Hispanics and 31% of non-Hispanics feel that “men and women soccer games are equally entertaining”

Similarly, 51% of Hispanics and 27% of non-Hispanics “would like to see more women’s soccer coverage on television.”

Also, soccer is best “en Espanol”: 57% of Hispanics overall, and 52% of Hispanic women, say they “enjoy watching soccer games in Spanish more than watching them in English.”

According to “La Ola de la FIFA,” “Even 13% of non-Hispanics and 7% of non-Hispanic women. concur that soccer is more enjoyable in Spanish.”

According to the survey, 40% of Hispanics and 24% of non-Hispanics feel that their interest in women’s soccer has grown over the past five years.

Fox Sports is the exclusive English-language U.S. broadcaster for the 2019 World Cup.

NBCUniversal Telemundo Enterprises said that findings in the “La Ola de la FIFA” study are based on quantitative surveys fielded in May 2018, n=1,780 U.S. Hispanics and non-Hispanics aged 18-54.

It was conducted in Spanish and English via mixed methodology: online and face-to-face interviews to ensure representation of all cultural orientations, language dominances and the full spectrum of soccer fandom.

Telemundo Deportes Continues Marketing Push For Women’s World Cup

Telemundo Deportes Preps For FIFA Women's Cup

Visa FIFA Women’s Cup Push: ‘One Moment Can Change the Game’

Fox, Twitter Expand Women’s World Cup Coverage

Fox Launches 100 Days To FIFA Women's World Cup Campaign

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