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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Nov282017

Spending Too Much This Holiday Season? You’re Not Alone (Especially In New York)

Special to NYSportsJournalism.com

November 27, 2017: When hitting the stores this holiday season, you will need to be armed with cash, credit cards, a shopping list and some interesting — and perhaps necessary — statistics.

Holiday-season shoppers will spend an average of $500.

For most, even that won’t be enough as 76% of people said they have overspent on holiday purchases by an average of $263 in the past, according to the "Merry Money Holiday Spending Survey" from TD Bank.

The most-requested presents: Gift cards were No. 1 (62%), followed by cash (59%) and purchased gifts (48%), according to TD Bank.

Although more than 50% of people create a budget, 76% of them overspend.

The highest level of holiday overspend in the country comes from shoppers in New Yorkers (80%) and South Florida (78%) as compared to the national average (76%).

Shoppers in New York overspend by 21% ($318) more than the average American ($263).

The most common budget-breakers: 71% spent more than expected for the gifts on their list, 57% bought items for people not on their original list and 41% spent extra money on themselves.

The worst offenders:

“Experience-driven millennials far overspend their budget (72%) on holiday-related events compared to members of Generation X (24%) and baby boomers (18%),” according to the "Merry Money Holiday Spending Survey."

Millennials tend to overspend the most on:


    •    Gifts for friends and family (49%)
    •    Purchases for themselves (33%)
    •    Candy/desserts (33%)
    •    Home decorations (31%)
    •    Wine/Beer/Spirits (30%)

However, the good news is that while the majority of holiday shoppers have overspent in the past, 59% indicated that they “expect to pay back their spending before February 2018.”

Some people know how to save money: 59% of people give homemade food as a gift.

Meanwhile, some people don’t like what they have received: 56% of people have re-gifted their gifts

"Holiday shopping should not create any added stress to such an enjoyable time of year," Jason Thacker, head of U.S. Consumer Deposits and Payments for TD Bank, said in a statement.

“These findings only further emphasize that by establishing a budget and exploring gift alternatives, people can still make meaningful memories and get the most out of the season." 

Research company MARU/Matchbox conducted the "Merry Money Holiday Spending Survey" “among a nationally representative sample of Americans shopping for the holiday season.”

Interviews occurred between Nov. 2-8, 2017. A total 1,295 "completes" were gathered in the U.S.

Data has been weighted by age, gender and region to reflect the population, per TD Bank.

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