Wednesday
Dec192012

Hollywood Players Punch Big Ticket For Movie Previews At Super Bowl XLVII

By Barry Janoff

December 19, 2012: On Sunday, Feb. 3, 2013, TV viewers will see quarterbacks, running backs and linemen. But during the broadcast of Super Bowl XLVII on CBS, they will also see wizards, giants, cavemen, iron men and super men.

As per Super Bowl tradition, Hollywood will be out in full force with previews of high-profile flicks scheduled to hit screens between February and the summer blockbuster period. And also as per Super Bowl tradition, these previews will amp-up the intensity when it comes to action, adventure and sometimes outlandish story lines.

This year, the likes of Bruce Willis, Brendan Fraser, Mila Kunis, Harrison Ford, Will Smith and Johnny Depp will be doing their best to stand out from the dogs, kids and faux celebrities vying for attention.

Thirty-second spots on CBS are going for upward of $3.8 million, although companies with multiple spots generally pay less, according to industry analysts.

A good number of preview trailers for movies scheduled to be released in 2013 will air online. However, here are 15 movies with the best chance of getting seen on Super Bowl Sunday by an audience that, as happened during the broadcast of Super Bowl XLVI, could top 110 million.


February 14, 2013
A Good Day To Die Hard
20th Century Fox
Bruce Willis, Jai Courtney
With the tag line, "Yippee Kai-Yay, Mother Russia," the fifth installment of the series sees John McClane hitting Russia to aid his son, Jack, who, unbeknownst to dad, is a CIA operative working to prevent the theft of nuclear weapons.

Escape From Planet Earth
Weinstein Company
Brendan Fraser, Sarah Jessica Parker, James Gandolfini, Jessica Alba
Animated sci-fi/comedy in which an astronaut, Scorch Supernova, is trapped on an alien planet. Back on Baab, where Supernova is a national hero, Supernova's nerdy brother, who is the head of mission control at BASA, mounts a rescue operation and then joins with other E.T.'s on the "dark planet" - aka Earth.


March 1
Jack The Giant Slayer
Warner Bros.
Nicholas Hoult, Stanley Tucci, Ewan McGregor, Bill Nighy
Originally scheduled for release this past June, the film is a re-telling of the classic story, this time by Bryan (X-Men) Singer. Which means lots of action and high-tech graphic adventure when a peace treaty between the world of men and the world of giants is threatened. After a princess is kidnapped, Jack leads a rescue expedition up the giant beanstalk to save her.


March 8
Oz: The Great And Powerful
Walt Disney Pictures
James Franco, Michelle Williams, Rachel Weisz, Mila Kunis
Disney-owned ABC has been scoring viewers with Once Upon A Time, so why not revisit the Land of Oz with numerous twists and turns. In this version, Oscar Diggs, a magician from Kansas, is taken somewhere over the rainbow to a fantasy world where a trio of witches who believe he is the Great and Powerful force him to use his skills to save himself and Oz.


March 22
The Croods
Dreamworks/20th Century Fox
Nicolas Cage, Ryan Reynolds, Emma Stone, Catherine Keener
The Croods have lived their entire lives in a cave because of dad's unyielding motto: "New is always bad. Never not be afraid." But circumstances beyond their control — an earthquake that they believe is the end of the world — forces them to literally leave their prehistoric world behind to find a place an evolving society, which includes such futuristic implements as fire and shoes.

May 3
Iron Man 3
Marvel Studios/Paramount Pictures
Robert Downey Jr., Guy Pearce, Gwyneth Paltrow, Don Cheadle
Tony Stark returns for his third front-and-center appearance (not counting group efforts in other Marvel adventures) to take on the forces that have destroyed his world and ultimately face what is being called "his most powerful enemy yet:" the Mandarin.


May 17
Star Trek Into Darkness
Paramount Pictures
Chris Pine, Zachary Quinto, Zoe Saldana, Benedict Cumberbatch
Director J.J. Abrams has Chris Pine as Capt. James T. Kirk at the helm of the Enterprise, Zoe Saldana as Uhura and Zachdery Quinto as Spoke, leading the crew to find an internal traitor who is bent on using the ship to help ignite mass destruction.

Epic
20th Century Fox
Amanda Seyfried, Steven Tyler, Pitbull, Beyoncé Knowles, Colin Farrell
Animated adventure features an A-list of singers who voice characters who find themselves trying to save the world from destruction when the forces of good confront an army of evil.

June 7
After Earth
Columbia
Will Smith, Jayden Smith, director M. Night Shyamalan
Real-life father and son duo Will and Jaden are space travelers turned into futuristic Robinson Crusoe's after they are forced to crash land on a restricted planet that has been uninhabited by humans for more than 1,000 years and whose current life forms have one purpose: Kill Earthlings.


June 14
Man Of Steel
Warner Bros.
Henry Cavill, Amy Adams, Russell Crowe, Diane Lane, Kevin Costner, Laurence Fishburne
The re-re-re-retelling of how Superman came from Krypton to become a superhero/antihero on Earth, where Cavill gets to fly faster, further and with more tech effects than his predecessors.

June 21
Monsters University
Pixar/Walt Disney Studios
Billy Crystal, John Goodman, Steve Buscemi
The pre-story to Monsters Inc. finds Mike Wazowski and Sulley during their days at school and follows their progress from enemies to best friends.

July 5
The Lone Ranger
Walt Disney Studios
Johnny Depp, Armie Hammer, Helen Bonham Carter
Native American "spirit warrior " Tonto shares the untold story that transformed Texas Ranger John Reid, who survived an ambush that killed seven of his fellow Rangers, into the legendary Lone Ranger. Under the auspices of producer Jerry Bruckheimer and director Gore Verbinski, there is less preaching about moral codes and more lines such as, "Horse says you are a spirit walker, man who has been to the other side and returned. Man who cannot be killed in battle. Something very wrong with that horse."

Despicable Me 2
Universal
Steve Carell, Al Pacino, Kristen Wiig, Miranda Cosgrove
If you didn't have your fill of Gru and the girls, they and new friends return to uncover the mysterious disappearance of the Minions.

July 26
The Wolverine
Marvel/20th Century Fox
Hugh Jackman, Famke Janssen
Wolverine travels to Japan to train with a samurai warrior and confront  "a mysterious figure from his past" in a battle that will change his future.


November 22
The Hunger Games: Catching Fire
Lionsgate
Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth
The second film in the proposed trilogy continued the adventures of Katniss Everdeen, who, after winning the 74th Annual Hunger Games, returns home to confront rebellion and unrest in her own district.

BONUS
April 12
42
Warners Bros.
Chadwick Boseman, Harrison Ford
The story of Jackie Robinson's unyielding drive — and the sacrifices he needed to make — to become the first African-American in Major League Baseball, the people who supported him and those who tried to prevent history from happening, and the ulterior motives that drove those involved. "The world is not so simple anymore," offers Ford as Branch Rickey, the man who signed Robinson to a contract with the Brooklyn Dodgers. "We ignore it.  Now we can't."

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