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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec092016

College Hoops Coaches Make Recruiting Calls For Cancer Society Campaign

By Barry Janoff

December 9, 2016: The American Cancer Society this weekend will launch the first multi-media campaign to support the Coaches vs. Cancer program, an alliance with the National Association of Basketball Coaches that features college basketball coaches to raise awareness and donations.

The cause marketing campaign, "Come and Play For Us," is built around a TV spot that includes such well-respected head coaches as Lon Kruger (University of Oklahoma), Tubby Smith (Memphis), Roy Williams (North Carolina) and  Jay Wright (Villanova University).

Since its founding, Coaches vs. Cancer has raised more than $100 million for ACS, according to the NABC.

ACS said it worked with Houston-based marketing agency Professional Sports Partners to "enlist the support of high-profile Div. I college basketball coaches whose lives have been touched by cancer and are valuable leaders with the Coaches vs. Cancer program."

The campaign runs from Dec. 10 through March Madness and the NCAA Div. 1 Men’s and Women’s Final Four in April 2017. TV will air on broadcast and cable, with support from radio, digital and social media.

The new campaign will launch in conjunction with the college hoops game on Saturday in which Duke plays the University of Nevada Las Vegas in the T-Mobile Arena, benefiting Coaches vs. Cancer, to air on ESPN (2 PM PT).

In conjunction with its first ad campaign, Coaches vs. Cancer has unveiled a redesigned Web site with new digital content and consumer interface to engage college basketball fans.

According to Coach Kruger, "I am honored to be part of this campaign that embodies my passion and dedication to fighting cancer. I hope it motivates fans to have the courage to help me race towards victory over cancer and finish the game with a win."

David Doan, vp-sports alliances for ACS, said, "This is the first time we've ever launched a TV and digital ad campaign for this program, and we look forward to making an impact on brand awareness and participation."

In the spot, the four head coaches are seen making phone calls, speaking as though they are taking to potential basketball recruits.

"We are a winning team," says Wright.

"We have been winning for more than 20 years" says Williams.

"With you joining the team we will go even further," says Kruger.

The spot then gets to the point as the coaches’ conversations morph into supportive pitches for the American Cancer Society.

"We are helping the American Cancer Society in the fight against cancer," says Smith. "With you, we will help more patients on their road to recovery."

"Over 15 million survivors prove we’re on the path to victory," says Wright.

All four coaches are then seen saying, "Come and play for us," with the spot directing viewers to CoachesVsCancer.org for more information. "So, can we count you in?" asks Wright. (See the full spot here.)

Among the initiatives under the Coaches vs, Cancer banner, the Coaches vs. Cancer Three-Point Challenge is an on-going platform at participating universities nationwide in which people are encouraged donate to ACS based on the number of three-point shots made by their team.

In addition, numerous Coaches vs. Cancer classics and tournaments are held at the high school level throughout the season.

Upcoming events include:

Suits and Sneakers Week Jan. 23-29, 2017
A nationwide event where coaches and their staff wear sneakers with their suits during games to "raise awareness and help save lives from cancer by raising funds and encouraging people to educate themselves about cancer prevention, screening, and early detection."

• The 10th annual Coaches vs. Cancer Las Vegas Golf Classic, scheduled for May 21-23, 2017 at the Shadow Creek and Southern Highlands Golf Club, Las Vegas, hosted by the MGM Grand.

Coaches vs, Cancer National Golf Tournament and Circle of Honor Dinner, scheduled for June 11-12, 2017, at Merion (PA) Golf Club.

"This is a very important and exciting time for the Coaches vs. Cancer program as we continue to make progress and increase relevancy of the program to continue reaching college basketball fans to help us save more lives from cancer," Sharon Byers, chief development and marketing officer for the American Cancer Society, said in a statement.

The Coaches vs. Cancer platform traces its roots back to Norm Stewart, former head coach for the University of Missouri’s men’s basketball program, who was a cancer survivor and a member of the NABC. In 1993, he challenged fans to pledge a dollar amount for every three-point shot made by his team during the season.

"The concept evolved into a nationwide effort uniting coaches, fans, players, and communities across the country in the mission to end cancer," according to ACS.

American Cancer Society Hits Campuses For A House United

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