Hostess Seeks A Hit With $1M Strikeout Pitch

May 4, 2009: Hostess has launched a "Steeerike It Rich!" sweepstakes, in which one consumer will have the opportunity to win $1 million by throwing three strikes on the field at Kauffman Stadium, home of the Kansas City Royals, in Kansas City, Mo., home of Hostess parent company Interstate Bakeries. The grand prize also includes a trip to Kansas City for the winner and three family members. Hostess will support with print, Internet, POP and specially marked family-sized packages of Hostess Twinkies, Hostess Cupcakes and Hostess "Baseballs." Marketing directs consumers to register at www.Hostesscakes.com now through June 26. "The 'Steeerike It Rich!' sweepstakes is a perfect partnership between two American favorites -Hostess' iconic snack cakes and baseball - America's pastime," David Leavitt, vp-snack marketing at Interstate Bakeries said in a statement. "Hostess consumers love baseball and with the chance to win one million dollars on the line, we know this promotion will knock it out of the park." Back to Home Page