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• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Mar282019

Report: Non-Endemic eSports Marketing Competition Is Intense, Becoming Fierce

By Barry Janoff

March 27, 2019: The action in the eSports arena has become increasingly competitive and intense.

Even more intense may be the competition among marketers to claim a spot in the burgeoning eSports landscape.

Even with major companies reducing their workforce — EA said this week it would be cutting 350 of its 9,000 employees worldwide, Activision Blizzard cut some 800 jobs among its 9,600 employees in February, Telltale Games (The Walking Dead, The Wolf Among Us, Game of Thrones, Batman: The Enemy Within) late last year “made the difficult decision to begin a majority studio closure following a year marked by insurmountable challenges” — the global eSports business continues to surge.

Sponsorship deals are up the first quarter of 2019 vs. 2018, and the number of eSports enthusiasts is predicted to grow from 165 million in 2018 to 250 million in 2021 and nearly 300 million in 2022, according to a new report from eSports analysts and consulting firm Newzoo, San Francisco.

eSports revenue will also continue to rise, from $906 million in 2018  to a predicted $1.1 billion in 2019 (topping $1 billion for the first time), $1.65 billion by 2021 and $1.8 billion in 2022.

Newzoo said brands would be responsible for $694 million of the revenues in the eSports industry, 77% of the total market in 2018, with a predicted growth to $1.4 billion by 2021, representing 84% of total eSports revenues in that year.

Companies — including marketers in several new non-endemic categories — have partnered  with five recently franchised eSports leagues: Tencent’s League of Legends Pro League (LPL, China), League European Championship, League of Legends, Overwatch League and King Pro League.

“This means there are fewer opportunities for brands in some categories, leading to increased competition,” according to Newzoo’s just released “eSports Leagues: How Brands Are Tapping Into Millions Of eSports Fans.”

Nike last month may have paid upward of $100 million for a four-year deal to become the official jersey and footwear partner for Tencent’s League of Legends Pro League’s 16 teams, according to Newzoo.

“Our unprecedented partnership with Nike will enable LPL teams and players to continue to shine on the world stage,” Leo Lin, Co-CEO of TJ Sports —  a joint venture between Tencent and Riot Games that manages and operates the LPL — said at the time via the organization.

“eSports is a digital sport and our collaboration with Nike will push it to new heights.”

According to Newzoo, LPL viewers have already logged in 13 million hours, with an average of 117,000 viewers on Riot Games’ Twitch Channel this year alone (to date).

Combined, League European Championship, League of Legends and Overwatch League have generated more than 33.9 million live viewership hours in 2019 to date, with publishers’ official Twitch channels generating 26.4 million hours.

“Not only are these high viewership numbers attractive to brands, but the audience itself is a valuable demographic,” according to Newzooo.

“For example, 39% of eSports enthusiasts are between the ages of 21 and 35, and 43% have a high household income. With the number of Esports Enthusiasts forecast to grow to 297 million by 2022, now is the ideal time for brands to establish themselves in the community and build strong ties with league fans.”

"There are fewer opportunities for brands in some categories, leading to increased competition." — How Brands Are Tapping Into Millions Of eSports Fans

Among the five leagues profiled by Newzoo, non-endemic partnerships include:

• Tencent’s League of Legends’ Pro League: Nike, Mercedes-z, KFC and L’Oreal Men,

• League European Championship: Foot Locker, Kia, MasterCard, Red Bull and Shell.

• League of Legends: Nations Apparel, State Farm, MasterCard and Jersey Mikes.

• Overwatch League: Fanatics, Toyota, T-Mobile, State Farm, Coca-Cola and Spotify.

• King Pro League: Volkswagen, Vivo, HLA Jeans, 5 Gum and Tongyi Iced Tea.

The NBA 2K League, prepping for is second season, has added to its roster of non-endemic marketing partners via a multi-year deal naming Champion Athleticwear as the league’s official outfitter.

NBA 2K League partners also include State Farm, Intel, New Era, HyperX and Scuff Gaming.

“The world’s biggest companies are starting to discover the wealth of opportunities in gaming and eSports, and are giving these markets the respect they deserve,” according to Newzoo.

However, the firm warned, “Still, many consumer brands are struggling to navigate these uncharted waters, trying to discover if, why, and how they can get involved.”

Game-Changing eSports Arena Coming To Philly

eSports Revenue To Top $1B For First Time

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