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Bahamas Red Cross donation site. #HelpUsHelp

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages.

“This strategic acquisition not only strengthens Bhang’s position as one of today’s most expansive and diverse global cannabis house of brands, it opens an incredibly valuable pipeline to some of the biggest retailers in the world,” Scott Van Rixel, CEO for Bhang, said via the company.

Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals). Red Ace products are currently sold at more than 1,400 locations, including Whole Foods and Amazon.

• Michael Jordan has sold minority stake ownerships in the NBA’s Charlotte Hornets to two investment brokers but will remain majority owner for the team: Gabe Plotkin, founder and chief investment officer for Melvin Capital, and Daniel Sundheim, founder and chief investment officer for D1 Capital, have joined the Hornets as partners, pending NBA approval. Financial terms were not disclosed.

• The future of WWE’s Superstars will be determined during a two-night draft taking place live on Friday Night SmackDown on Oct. 11 on Fos in T-Mobile Arena, Las Vegas; and Monday Night Raw on Oct. 14 on USA Network, Pepsi Center, Denver.

The draft will determine the Superstars that compete for Raw and SmackDown, which feature distinct casts, unique storylines and dedicated writing teams

• In an effort to “send a message of inclusion to its widely diverse fan base,” the NBA champion Toronto Raptors said they are the first NBA to offer an athletic hijab for Muslim women. The Nike Pro Hijabs with the team’s logo were inspired by the Hijabi Ballers, a Toronto-based non-profit organization dedicated to "celebrating and increasing the involvement of Muslim females in sports." “Inspired by those brave enough to change the game” the team posted to its social media platforms along with a video of the Hijabi Ballers in action.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Roberto Clemente Award See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in sports marketing (1)

Saturday
Feb062010

Update: Danica Patrick's Marketing Roster Heats Up With Hot Wheels Deal

Danica adds Hot Wheels to her list of partners.February 6, 2010: Danica Patrick, who is in the process of adding ARCA and Nascar to her IndyCar resume, has also added a new sponsor - Mattel's Hot Wheels. The popular toy brand has signed a deal with JR Motorsports racing team and will sponsor Patrick’s car during her 12 Nascar Nationwide Series events, including primary sponsor placement in the Aug. 14 race at Michigan International Speedway.

Mattel did not reveal whether Patrick would appear in marketing efforts but say they are working together on other "key promotional initiatives." Financial terms were not disclosed.

The alliance builds on a relationship from 2009 when Hot Wheels created a line of IndyCar products featuring the vehicles of Patrick, Mario Andretti and others.

The partnership was unveiled at the Daytona International Speedway, site of Patrick's first ARCA stock car race on Feb. 6 in the Lucas Oil Slick Mist 200. Patrick finished sixth in the race, then huddled with team members at JR Motorsports, and a decision was made that she would make her Nationwide Series debut on Feb. 13, again at the Daytona Internationals Speedway. Nascar's Daytona 500 will be held the next day.

“Racing in the Nationwide Series race was my goal during this entire two-month preparation process, but we wanted to make sure it was the right thing to do,” Patrick said in a statement. “The ARCA race was a blast . . . I want more racing.”

Mattel also unveiled graphic renderings of a custom die-cast vehicle Patrick co-designed with the Hot Wheels team at the Mattel Design Center in El Segundo, Calif. Mattel said that Patrick’s “Danicar” is the first celebrity-designed Hot Wheels vehicle and will be made in the traditional 1:64 scale. The item will be available at retail in October.

“My life is all about high velocity cars, and the only car company I could imagine being able to create my vision of the ultimate fantasy car is Hot Wheels,” Patrick said in a statement “On the track, I am looking forward to speeding towards the finish line in true Hot Wheels style.”

Patrick's other marketing partners include Go Daddy and Tissot. Analysts put her annual endorsement earnings at about $8-$10 million, putting her at the higher end among women athletes along with Maria Sharapova and Venus and Serena Williams.

Danica's Nascar Move Whets Marketing Appetites

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