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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan132015

How Ohio State's CFB National Title Helped AT&T Realize $46M In Media Value

By Barry Janoff

January 13, 2015: When AT&T in 2013 acquired naming rights to Cowboys Stadium in a 20-year deal valued at $19 million annually, the telecommunications firm planned to see some ROI via events in the venue that would have major national, if not international, exposure.

AT&T got a nice chunk of media value change —  more than $46.7 million  — Monday night (Jan. 12) during the ESPN telecast of the college football National Championship Game won by Ohio State, according to Front Row Analytics, the numbers-crunching division of Front Row Marketing Services.

Not only was the game played in AT&T Stadium but it was presented by AT&T. In addition to its name in various spots on the outside of the stadium that is home to the NFL's Cowboys, the firm had signage within the venue that were seen on-air before, during and after the game.

The total of $46,745,277 in media value attributed to AT&T by Front Row Analytics included interior and exterior signage, coaches headsets and on-air graphics, text and verbal mentions.

It did not include additional value from TV spots that AT&T aired during the game, which included commercials that featured former college and NFL stars Joe Montana (pictured), Bo Jackson, Doug Flutie and Herschel Walker.

Front Row Marketing Services, a division of Comcast-Spectacor, said it based media value on the cost of a 30-second spot on ESPN, which was going for upward of $1 million, according to industry analysts.

AT&T is an official "corporate champion" partner of the NCAA along with Capital One and Coca-Cola.

According to ESPN, Ohio State’s 42-20 victory over Oregon generated an 18.2 U.S. household rating, the highest metered market ever for ESPN. The National Championship game number was a 21% increase over the 2014 BCS National Championship on ESPN (Florida State vs. Auburn, 15.3) and also topped the 16.1 overnight rating for the 2011 National Championship (Auburn vs. Oregon), which held the previous best in cable history.

The first National Championship Game under the new College Football Playoff system attracted 33.4 million viewers on ESPN and a total of 34 million when adding in ESPN2, ESPNU, ESPN Deportes and ESPNews, also a new high for the Disney-owned cable network.

And that's not counting the 85,689 fans plus countless others who were in AT&T Stadium.

“The inaugural College Football Playoff was a resounding success by all measures,” John Skipper, ESPN president, said in a statement. “Fans responded in record numbers across television and digital platforms. It’s been a great first year and we look forward to the opportunity to build upon the excitement as we continue our long-term commitment to this tremendous event.”

AT&T activations were present in the days leading up to the game, which added to the firm's overall value during the championship event.

From Jan. 9-12, AT&T hosted in the Kay Bailey Hutchison Convention Center "Playoff Fan Central," which included events, games, autograph sessions with former players and social media interaction. On Jan. 10 and Jan. 11, in American Airlines Center, " AT&T Playoff Playlist Live" concerts were headlined by Lenny Kravitz and Sting.

AT&T was not alone in seeing a nice media value return on their respective investments.

Buick totaled some $8.9 million in broadcast value due to its presence during the game's halftime show.

The total of $46,745,277 in media value attributed to AT&T included interior and exterior signage, coaches headsets and on-air graphics, text and verbal mentions.

Nike received more than $6 million in media value as the apparel partner for both Ohio State and Oregon. Front Row Analytics said the value would have been higher "if [Ohio State head coach] Urban Meyer had worn a Nike hat, as [Oreghon head coach] Mark Helfrich did."

Under Armour had more than $3.6 million in value from having its logo on referee hats

Allstate garnered some $2 million via its presence on the upright goal nets.

Gatorade had about $1.2 million from its presence during the game.

And last but not least, FarmersOnly.com, an online dating service targeting "farmers, ranchers and people living in rural areas of the U.S. and Canada," received $583,333 in value thanks to a fan who held up a sign during a halftime segment with Jimmy Kimmel that read, “Urban Meyer met his wife on FarmersOnly."

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