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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May182016

Active Dreamers Shows How Stephen Curry, LeBron James, Kobe Bryant Sleep At Night 

By Barry Janoff

May 18, 2016: Stating that it wants to "inspire kids to dream bigger and fulfill their dreams," Active Dreamers, a Los Angeles-based bedding company, has signed a deal to sell NBA-licensed blankets and pillowcases with adorned with images of league stars.

The first official NBA Bedding Collection features a dozen NBA stars, including two-time NBA MVP Stephen Curry, LeBron James, Kobe Bryant, Dwyane Wade, Kevin Durant, Russell Westbrook, Carmelo Anthony, John Wall, Chris Paul, James Harden and Curry's Golden State Warriors teammates, Klay Thompson and Draymond Green.

To support the launch, Active Dreamers has unveiled a "Dream Bigger" effort, including Internet and social media, intended to "inspire and encourage the youth to fulfill their dreams."

The brand has also teamed with Curry for a "Dream to Win" giveaway offering a pair of Curry Under Armour signed shoes. (Details here.)

"In the social media world we live in, now more so than ever, authenticity is the common thread in successful brands," Mark Mastrandrea, Active Dreamers president, said in a statement. "Stephen Curry is someone who exemplifies our 'Dream Bigger' mentality to the fullest."

According to Curry, "I am proud to be a part of a brand whose goal is to inspire the youth to Dream Bigger. Active Dreamers and I want every kid across the world to know dreams come true."

The company was founded by Jack Paul McClinton III, who played college hoops at the University of Miami (Fla.) and was a second round pick by the San Antonio Spurs in 2009, but spent his pro career overseas before playing a year in the NBA D-League (2012).

In 2014, along with NBA vet Carlos Boozer, he founded Loaded Dock, a clothing line for men.

McClinton, a native of Baltimore, said he wanted to create a collection that would inspire the next generation of basketball players.

"At every level, I was told I wasn't going to make it," said McClinton in a statement. "This is a brand for dreamers like me and a product that encourages kids to envision themselves as their favorite NBA player and manifest their dreams."

Each Active Dreamers blanket is reversible. One side features the life-size image of a player from the neck down in his respective NBA uniform. Anyone sleeping under the blanket appears to be wearing that player's uniform

The other side shows an NBA replica Active Dreamers Dream Court. Pillowcases have the image of each respective player's head.

The blankets are composed of a liquid repellant fabric and finished with a mesh binding, making it the ultimate sports blanket. SMRP is $129.99.

Each blanket also comes with a complimentary Dream Poster.
 
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