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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Oct192018

How The Grinch Sold Christmas With The NBA, ESPN, Wonderful Pistachios

UPDATED November 1, 2018

By Barry Janoff

October 19, 2018: Dr. Seuss’ How the The Grinch Stole Christmas is a classic book for kids of all ages, which has been turned into numerous animated and live-action versions on the big (Jim Carrey 2000) and small screen (the 1966 TV classic with Boris Karloff).

Next up: Dr. Seuss’ The Grinch, due in theaters Nov. 9,

To support the film, as well as the start of the 2018-19 season, the NBA and ESPN have joined with Illumination and Universal Pictures for a humorous multi-media campaign.

The Grinch movie also has tie-ins that also include Wonderful Pistachios, Barnes & Noble, Just Play, IHOP and 23andMe.

Among the NBA players who have filmed promo spots for the animated film are JR Smith (Cleveland Cavaliers), Draymond Green (Golden State Warriors) and Joel Embiid (Philadelphia 76ers).

The campaign is from ESPN CreativeWorks in conjunction with Illumination and Universal Pictures.

The spots are running across ESPN platforms, with focus during NBA broadcasts, with support including digital and social media.

The spots find The Grinch, voiced by Benedict Cumberbatch, calling the NBA players on their cell phones and being his usual Grinch-nasty self.

In "The Grinch vs. JR Smith," Smith, who is eating lunch in the ESPN cafe in Bristol, Conn. — having already removed his shirt, as is his go-to move during championship parades and in other public places —  when Grinch calls to talk about Game 1 of last season’s Finals against the Warriors.

In that game, Smith lost track of time and the score at the end of the fourth quarter. After grabbing a rebound with less that five seconds to play he dribbled toward mid-court instead of calling a timeout.

Time expired with the score tied, and the Warriors won in overtime, eventually taking the Championship series in four games

“JR, Grinch here. Let’s talk about last year’s Game ! Yikes.”

“Dude, it was last year,” says Smith, trying to be good-natured about it. “Let it go.”

“You’re right,” chides Grinch. “No turning back the clock now! Only time will tell . . . “ at which point Smith disconnects the call.

In "The Grinch vs. Draymond Green," Green gets his Grinch call at home, where he is rudely interpreted while watching an NBA game on his big screen TV.

Green wants to get back to the game, but Grinch annoyingly talks about how much he and the three-time NBA champ are alike: “You’re Green and grumpy and love talking trash . . . a lot! And you know how to get under someone’s skin.”

“I’m about to get under your skin,” growls Green.

Embiid is working out in "The Grinch vs. Joel Embiid" when Grinch calls to talk about Joel’s penchant for spending time on social media.

“How is my favorite Internet troll”? Grinch asks the Sixers center. “Is spending all day on social media part of the process? Maybe you’ll finally snag a date with that certain someone you’re always talking about,” a reference to Embiid’s crush on Rihanna.

“Lose my number,” says Embiid. And to make sure the message is clear, Embiid goes on Twitter and types, “@GrinchMovie, never call me again.”

The NBA-themed spots also include snippets of the movie’s lead song, “You’re a Mean One, Mr. Grinch,” with this version by Tyler the Creator and Danny Elfman.

Wonderful Pistachios, which has a multi-platform effort that includes two TV spots, Internet, social media, a billboard in New York’s Time Square and POP Grinch stand-ups.

“Wonderful Pistachios is the green icon of healthy snacking, so partnering with The Grinch, the green icon of the holidays, is the perfect opportunity to spread green holiday cheer to moviegoers everywhere,” Adam Cooper, vp-marketing for The Wonderful Co., said via the brand.

Barnes & Noble said Dr. Seuss’The Grinch will take over stores via h special displays in 536 stores featuring exclusive books, holiday ornaments, puzzles, games and toys starting Oct. 22.  Barnes & Noble bookstores nationwide will also host a free Grinch Storytime on Nov. 3.

Barnes & Noble will feature a variety of exclusive Dr. Seuss books and products.

According to Stephanie Fryling, vp-merchandising, children’s books for Barnes & Noble,“Kids around the country love hearing Dr. Seuss’ tale of the Grinch who stole Christmas before his heart grew three sizes during the holidays, which is why we’re so excited to have these exclusive Grinch books, ornaments, and toys this holiday season.

“We think customers will love these special Dr. Seuss products, as well as the Kids’ section takeovers and displays in our stores.”

IHOP has limited-time food based on Grinch green, including pancakes and hot chocolate with green whipped topping, supported by TV ("Inspired by The Grinch"), Internet, social media and POP.

23AndMe genetic testing company has a campaign anchored by a TV spot, "Grinch's DNA Story."

Just Play hits retail and online this month with a series of toys and other Grinch products, including ornaments, plush, an advent calendar and a Who-ville playlet.

Clothing from various companies includes T-shirts, ugly Christmas sweaters, pajamas and wool caps.

The Grinch also stars Rashida Jones, Taylor Momsen, Keenan Thompson, Angela Lansbury and Pharrell Williams as the Narrator.

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