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NEWS REAL

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Oct192018

How The Grinch Sold Christmas With The NBA, ESPN, Wonderful Pistachios

UPDATED November 1, 2018

By Barry Janoff

October 19, 2018: Dr. Seuss’ How the The Grinch Stole Christmas is a classic book for kids of all ages, which has been turned into numerous animated and live-action versions on the big (Jim Carrey 2000) and small screen (the 1966 TV classic with Boris Karloff).

Next up: Dr. Seuss’ The Grinch, due in theaters Nov. 9,

To support the film, as well as the start of the 2018-19 season, the NBA and ESPN have joined with Illumination and Universal Pictures for a humorous multi-media campaign.

The Grinch movie also has tie-ins that also include Wonderful Pistachios, Barnes & Noble, Just Play, IHOP and 23andMe.

Among the NBA players who have filmed promo spots for the animated film are JR Smith (Cleveland Cavaliers), Draymond Green (Golden State Warriors) and Joel Embiid (Philadelphia 76ers).

The campaign is from ESPN CreativeWorks in conjunction with Illumination and Universal Pictures.

The spots are running across ESPN platforms, with focus during NBA broadcasts, with support including digital and social media.

The spots find The Grinch, voiced by Benedict Cumberbatch, calling the NBA players on their cell phones and being his usual Grinch-nasty self.

In "The Grinch vs. JR Smith," Smith, who is eating lunch in the ESPN cafe in Bristol, Conn. — having already removed his shirt, as is his go-to move during championship parades and in other public places —  when Grinch calls to talk about Game 1 of last season’s Finals against the Warriors.

In that game, Smith lost track of time and the score at the end of the fourth quarter. After grabbing a rebound with less that five seconds to play he dribbled toward mid-court instead of calling a timeout.

Time expired with the score tied, and the Warriors won in overtime, eventually taking the Championship series in four games

“JR, Grinch here. Let’s talk about last year’s Game ! Yikes.”

“Dude, it was last year,” says Smith, trying to be good-natured about it. “Let it go.”

“You’re right,” chides Grinch. “No turning back the clock now! Only time will tell . . . “ at which point Smith disconnects the call.

In "The Grinch vs. Draymond Green," Green gets his Grinch call at home, where he is rudely interpreted while watching an NBA game on his big screen TV.

Green wants to get back to the game, but Grinch annoyingly talks about how much he and the three-time NBA champ are alike: “You’re Green and grumpy and love talking trash . . . a lot! And you know how to get under someone’s skin.”

“I’m about to get under your skin,” growls Green.

Embiid is working out in "The Grinch vs. Joel Embiid" when Grinch calls to talk about Joel’s penchant for spending time on social media.

“How is my favorite Internet troll”? Grinch asks the Sixers center. “Is spending all day on social media part of the process? Maybe you’ll finally snag a date with that certain someone you’re always talking about,” a reference to Embiid’s crush on Rihanna.

“Lose my number,” says Embiid. And to make sure the message is clear, Embiid goes on Twitter and types, “@GrinchMovie, never call me again.”

The NBA-themed spots also include snippets of the movie’s lead song, “You’re a Mean One, Mr. Grinch,” with this version by Tyler the Creator and Danny Elfman.

Wonderful Pistachios, which has a multi-platform effort that includes two TV spots, Internet, social media, a billboard in New York’s Time Square and POP Grinch stand-ups.

“Wonderful Pistachios is the green icon of healthy snacking, so partnering with The Grinch, the green icon of the holidays, is the perfect opportunity to spread green holiday cheer to moviegoers everywhere,” Adam Cooper, vp-marketing for The Wonderful Co., said via the brand.

Barnes & Noble said Dr. Seuss’The Grinch will take over stores via h special displays in 536 stores featuring exclusive books, holiday ornaments, puzzles, games and toys starting Oct. 22.  Barnes & Noble bookstores nationwide will also host a free Grinch Storytime on Nov. 3.

Barnes & Noble will feature a variety of exclusive Dr. Seuss books and products.

According to Stephanie Fryling, vp-merchandising, children’s books for Barnes & Noble,“Kids around the country love hearing Dr. Seuss’ tale of the Grinch who stole Christmas before his heart grew three sizes during the holidays, which is why we’re so excited to have these exclusive Grinch books, ornaments, and toys this holiday season.

“We think customers will love these special Dr. Seuss products, as well as the Kids’ section takeovers and displays in our stores.”

IHOP has limited-time food based on Grinch green, including pancakes and hot chocolate with green whipped topping, supported by TV ("Inspired by The Grinch"), Internet, social media and POP.

23AndMe genetic testing company has a campaign anchored by a TV spot, "Grinch's DNA Story."

Just Play hits retail and online this month with a series of toys and other Grinch products, including ornaments, plush, an advent calendar and a Who-ville playlet.

Clothing from various companies includes T-shirts, ugly Christmas sweaters, pajamas and wool caps.

The Grinch also stars Rashida Jones, Taylor Momsen, Keenan Thompson, Angela Lansbury and Pharrell Williams as the Narrator.

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