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NEWS REAL

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• The U.S. Women’s National Team Players Association, LinkedIn CEO Jeff Weiner, and social impact education innovator EVERFI, Inc. have oined the students of Santee Elementary School in San Jose to launch The Compassion Project for the 2019-2020 school year, described as a “national nonprofit dedicated to providing compassion education to elementary school students across the U.S.”

• The U.S. Golf Association has aligned with Marvel Entertainment to create exclusive golf education products to “engage junior golfers on the essential elements to learning the game." Scheduled to launch in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration features printed and digital comic books with many of Marvel’s super heroes The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. Limited-edition Marvel-themed golf posters will be distributed (while supplies last) at the Junior Experience at the 2019 U.S. Open.

• Major League Lacrosse has signed a deal with Anheuser-Busch to have its Bud Light brand become the official beer partner for the 2019 MLL All-Star Game, being played in Navy-Marine Corps Memorial Stadium, Annapolis, MD on July 27. The deal includes “prominent signage on the playing field, fan zone activation and various on-site promotions at several sports bars and retail locations in the Greater Annapolis area leading up to the All-Star Game.”

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct192018

How The Grinch Sold Christmas With The NBA, ESPN, Wonderful Pistachios

UPDATED November 1, 2018

By Barry Janoff

October 19, 2018: Dr. Seuss’ How the The Grinch Stole Christmas is a classic book for kids of all ages, which has been turned into numerous animated and live-action versions on the big (Jim Carrey 2000) and small screen (the 1966 TV classic with Boris Karloff).

Next up: Dr. Seuss’ The Grinch, due in theaters Nov. 9,

To support the film, as well as the start of the 2018-19 season, the NBA and ESPN have joined with Illumination and Universal Pictures for a humorous multi-media campaign.

The Grinch movie also has tie-ins that also include Wonderful Pistachios, Barnes & Noble, Just Play, IHOP and 23andMe.

Among the NBA players who have filmed promo spots for the animated film are JR Smith (Cleveland Cavaliers), Draymond Green (Golden State Warriors) and Joel Embiid (Philadelphia 76ers).

The campaign is from ESPN CreativeWorks in conjunction with Illumination and Universal Pictures.

The spots are running across ESPN platforms, with focus during NBA broadcasts, with support including digital and social media.

The spots find The Grinch, voiced by Benedict Cumberbatch, calling the NBA players on their cell phones and being his usual Grinch-nasty self.

In "The Grinch vs. JR Smith," Smith, who is eating lunch in the ESPN cafe in Bristol, Conn. — having already removed his shirt, as is his go-to move during championship parades and in other public places —  when Grinch calls to talk about Game 1 of last season’s Finals against the Warriors.

In that game, Smith lost track of time and the score at the end of the fourth quarter. After grabbing a rebound with less that five seconds to play he dribbled toward mid-court instead of calling a timeout.

Time expired with the score tied, and the Warriors won in overtime, eventually taking the Championship series in four games

“JR, Grinch here. Let’s talk about last year’s Game ! Yikes.”

“Dude, it was last year,” says Smith, trying to be good-natured about it. “Let it go.”

“You’re right,” chides Grinch. “No turning back the clock now! Only time will tell . . . “ at which point Smith disconnects the call.

In "The Grinch vs. Draymond Green," Green gets his Grinch call at home, where he is rudely interpreted while watching an NBA game on his big screen TV.

Green wants to get back to the game, but Grinch annoyingly talks about how much he and the three-time NBA champ are alike: “You’re Green and grumpy and love talking trash . . . a lot! And you know how to get under someone’s skin.”

“I’m about to get under your skin,” growls Green.

Embiid is working out in "The Grinch vs. Joel Embiid" when Grinch calls to talk about Joel’s penchant for spending time on social media.

“How is my favorite Internet troll”? Grinch asks the Sixers center. “Is spending all day on social media part of the process? Maybe you’ll finally snag a date with that certain someone you’re always talking about,” a reference to Embiid’s crush on Rihanna.

“Lose my number,” says Embiid. And to make sure the message is clear, Embiid goes on Twitter and types, “@GrinchMovie, never call me again.”

The NBA-themed spots also include snippets of the movie’s lead song, “You’re a Mean One, Mr. Grinch,” with this version by Tyler the Creator and Danny Elfman.

Wonderful Pistachios, which has a multi-platform effort that includes two TV spots, Internet, social media, a billboard in New York’s Time Square and POP Grinch stand-ups.

“Wonderful Pistachios is the green icon of healthy snacking, so partnering with The Grinch, the green icon of the holidays, is the perfect opportunity to spread green holiday cheer to moviegoers everywhere,” Adam Cooper, vp-marketing for The Wonderful Co., said via the brand.

Barnes & Noble said Dr. Seuss’The Grinch will take over stores via h special displays in 536 stores featuring exclusive books, holiday ornaments, puzzles, games and toys starting Oct. 22.  Barnes & Noble bookstores nationwide will also host a free Grinch Storytime on Nov. 3.

Barnes & Noble will feature a variety of exclusive Dr. Seuss books and products.

According to Stephanie Fryling, vp-merchandising, children’s books for Barnes & Noble,“Kids around the country love hearing Dr. Seuss’ tale of the Grinch who stole Christmas before his heart grew three sizes during the holidays, which is why we’re so excited to have these exclusive Grinch books, ornaments, and toys this holiday season.

“We think customers will love these special Dr. Seuss products, as well as the Kids’ section takeovers and displays in our stores.”

IHOP has limited-time food based on Grinch green, including pancakes and hot chocolate with green whipped topping, supported by TV ("Inspired by The Grinch"), Internet, social media and POP.

23AndMe genetic testing company has a campaign anchored by a TV spot, "Grinch's DNA Story."

Just Play hits retail and online this month with a series of toys and other Grinch products, including ornaments, plush, an advent calendar and a Who-ville playlet.

Clothing from various companies includes T-shirts, ugly Christmas sweaters, pajamas and wool caps.

The Grinch also stars Rashida Jones, Taylor Momsen, Keenan Thompson, Angela Lansbury and Pharrell Williams as the Narrator.

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