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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan212015

H&R Block Plans To Max, Not Tax, Form-Fitting New Alliance With NBA

By Barry Janoff

January 21, 2015: In an effort to take advantage of the intense tax return season and support its “Get Your Billions Back, America” refund campaign, H&R Block has signed a deal with the NBA in what the accounting and tax preparation firm said would be its "first partnership with a North American sports league."

Financial terms of the multi-year deal, which makes the company the official tax services partner of the NBA, were not disclosed.

H&R Block said it would enhance the alliance with multi-media marketing, which currently features a “Get Your Billions Back, America” theme, and then extend its efforts during the remainder of the NBA regular and post-season.

The Kansas City, Mo.-based company will have a presence at jewel events such as the All-Star Game in New York next month; and activate within NBA arenas, beginning with a game in Cleveland's Quickens Loans Arena on Jan. 28 between the LeBron James-led Cavaliers and the visiting Portland Trail Blazers.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right," Kathy Collins, CMO for H&R Block, said in a statement.

The financial firm had a smaller alliance with the NBA last year when the Chicago Bulls hosted "Noches éne•bé•a presented by H&R Block" on March 2, which was part of the NBA's eighth annual Latin nights program.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right."

During the NBA All-Star Game weekend in New York (Feb. 13-15), H&R Block said it would activate at the Sprint NBA All-Star Celebrity Game and NBA All-Star Practice presented by Sean John at Macy's, both in Madison Square Garden.

Within NBA arenas on its "2015 National Consumer Activation Tour," H&R Block will have an interactive, digital kiosk where people can learn about the brand's "Get Your Billions Back America" push and have the opportunity to win prizes, including $2,800, which, said H&R Block, is "the approximate average tax refund according to the IRS."

"We look forward to bringing our nearly 60 years of tax knowledge and expertise to millions of NBA fans," according to Collins. "We are very pleased to begin a relationship with the NBA, a great brand that fits well with our brand," Kathy Collins, CMO for H&R Block, said in a statement. "The NBA season aligns closely with the U.S. tax season, so it's a natural fit."

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