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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan212015

H&R Block Plans To Max, Not Tax, Form-Fitting New Alliance With NBA

By Barry Janoff

January 21, 2015: In an effort to take advantage of the intense tax return season and support its “Get Your Billions Back, America” refund campaign, H&R Block has signed a deal with the NBA in what the accounting and tax preparation firm said would be its "first partnership with a North American sports league."

Financial terms of the multi-year deal, which makes the company the official tax services partner of the NBA, were not disclosed.

H&R Block said it would enhance the alliance with multi-media marketing, which currently features a “Get Your Billions Back, America” theme, and then extend its efforts during the remainder of the NBA regular and post-season.

The Kansas City, Mo.-based company will have a presence at jewel events such as the All-Star Game in New York next month; and activate within NBA arenas, beginning with a game in Cleveland's Quickens Loans Arena on Jan. 28 between the LeBron James-led Cavaliers and the visiting Portland Trail Blazers.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right," Kathy Collins, CMO for H&R Block, said in a statement.

The financial firm had a smaller alliance with the NBA last year when the Chicago Bulls hosted "Noches éne•bé•a presented by H&R Block" on March 2, which was part of the NBA's eighth annual Latin nights program.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right."

During the NBA All-Star Game weekend in New York (Feb. 13-15), H&R Block said it would activate at the Sprint NBA All-Star Celebrity Game and NBA All-Star Practice presented by Sean John at Macy's, both in Madison Square Garden.

Within NBA arenas on its "2015 National Consumer Activation Tour," H&R Block will have an interactive, digital kiosk where people can learn about the brand's "Get Your Billions Back America" push and have the opportunity to win prizes, including $2,800, which, said H&R Block, is "the approximate average tax refund according to the IRS."

"We look forward to bringing our nearly 60 years of tax knowledge and expertise to millions of NBA fans," according to Collins. "We are very pleased to begin a relationship with the NBA, a great brand that fits well with our brand," Kathy Collins, CMO for H&R Block, said in a statement. "The NBA season aligns closely with the U.S. tax season, so it's a natural fit."

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