Top
QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan212015

H&R Block Plans To Max, Not Tax, Form-Fitting New Alliance With NBA

By Barry Janoff

January 21, 2015: In an effort to take advantage of the intense tax return season and support its “Get Your Billions Back, America” refund campaign, H&R Block has signed a deal with the NBA in what the accounting and tax preparation firm said would be its "first partnership with a North American sports league."

Financial terms of the multi-year deal, which makes the company the official tax services partner of the NBA, were not disclosed.

H&R Block said it would enhance the alliance with multi-media marketing, which currently features a “Get Your Billions Back, America” theme, and then extend its efforts during the remainder of the NBA regular and post-season.

The Kansas City, Mo.-based company will have a presence at jewel events such as the All-Star Game in New York next month; and activate within NBA arenas, beginning with a game in Cleveland's Quickens Loans Arena on Jan. 28 between the LeBron James-led Cavaliers and the visiting Portland Trail Blazers.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right," Kathy Collins, CMO for H&R Block, said in a statement.

The financial firm had a smaller alliance with the NBA last year when the Chicago Bulls hosted "Noches éne•bé•a presented by H&R Block" on March 2, which was part of the NBA's eighth annual Latin nights program.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right."

During the NBA All-Star Game weekend in New York (Feb. 13-15), H&R Block said it would activate at the Sprint NBA All-Star Celebrity Game and NBA All-Star Practice presented by Sean John at Macy's, both in Madison Square Garden.

Within NBA arenas on its "2015 National Consumer Activation Tour," H&R Block will have an interactive, digital kiosk where people can learn about the brand's "Get Your Billions Back America" push and have the opportunity to win prizes, including $2,800, which, said H&R Block, is "the approximate average tax refund according to the IRS."

"We look forward to bringing our nearly 60 years of tax knowledge and expertise to millions of NBA fans," according to Collins. "We are very pleased to begin a relationship with the NBA, a great brand that fits well with our brand," Kathy Collins, CMO for H&R Block, said in a statement. "The NBA season aligns closely with the U.S. tax season, so it's a natural fit."

Back to Home Page