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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Apr102018

Hulu Laces Up Its Skates As Official Partner For NHL Stanley Cup Playoffs, Finals

By Barry Janoff

April 10, 2018: In its first major move since The Walt Disney Company initiated a deal to became a majority owner, VOD platform and live-steaming TV service Hulu has signed as an official sponsor for the NHL and NHL Players Assn. for the the Stanley Cup playoffs and Stanley Cup Finals.

Financial terms were not shared.

Hulu and the NHL called it a “comprehensive partnership” that would include multi-media marketing, in-arena presence, custom experiences and activation involving NHL players.

The Stanley Cup playoffs begin April 11 and run through the Finals in June.

“(Wednesday) we’ll be embarking on the most exciting and unpredictable time in sports with the start of the Stanley Cup playoffs. Our main goal is to bring these memorable moments to the broadest possible audience,” Keith Wachtel, chief revenue officer and evp for the NHL, said in a statement.

“Partnering with a powerful brand like Hulu will allow us to drive deeper engagement with our fans. We’re thrilled to partner with Hulu and work together to showcase the road to the Stanley Cup.”

Hulu said it would support the alliance with a national marketing campaign “cross all league touch points including NBC Sports, the NHL’s digital and social channels, as well as camera-visible, in-stadium inventory within all U.S. venues.”

In addition, Hulu will have “integration within all NBC broadcasts with on-air presenting sponsorship of NBC Sports’ NHL Live pre-game show for the Stanley Cup playoffs as well as integration within the broadcast opening.”

With the NHLPA, Hulu will create video vignettes that will showcase NHL stars to “help drive awareness for Hulu as a streaming option for the 2018 Stanley Cup playoffs (and) celebrate the excitement of the 2018 Stanley Cup playoffs.”

The video vignettes will feature such players as Dustin Brown (Los Angeles Kings), Brent Burns (San Jose Sharks), John Carlson (Washington Capitals), Taylor Hall (New Jersey Devils), Ryan Johansen (Nashville Predators), William Karlsson (Vegas Golden Knights), Phil Kessel (Pittsburgh Penguins), Nikita Kucherov (Tampa Bay Lightning), Brad Marchand (Boston Bruins) and Blake Wheeler (Winnipeg Jets),

According to Sandra Monteiro, NHLPA chief of global business strategies, “The players are at their best, the games at their most intense and fans as passionate as ever each spring when the Stanley Cup playoffs get underway.

“Through this exciting partnership with Hulu, the players will not only be the focal point on the ice as they battle for the Stanley Cup, but they will also drive fans to the action with these exclusive video vignettes.”

Hulu LLC has been operated under the auspices of Disney, 21st Century Fox, NBC Sports owner Comcast and Time Warner. With a move unveiled in December to acquire portions of 21st Century Fox, Disney would retain its 30% ownership of Hulu plus the 30% owned by 21st Century Fox, all pending final approval.

Comcast (30%) and Time Warner (10%) still have ownership roles.

“Since we launched our live TV package, we’ve seen live sports drive a very large part of our growth, so we are especially excited to team up with the NHL."

“Since we launched our live TV package, we’ve seen live sports drive a very large part of our growth, so we are especially excited to team up with the NHL to celebrate the 2018 Stanley Cup playoffs — an event we know our viewers will be watching,” Patrizio Spagnoletto, head of media and subscriber growth for Hulu, said in a statement.

“With sports serving as the centerpiece for many of our live TV viewers, we are always looking for new, innovative ways to engage fans and make sure they never miss a single moment of their favorite games.”

To celebrate opening night of the 2018 Stanley Cup Playoffs on April 11, Hulu will sponsor the NHL’s 2018 Stanley Cup Playoffs Party in Las Vegas featuring Logic, which will be free and open to fans outside T-Mobile Arena.

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