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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Jan262013

Super Bowl Veteran Hyundai Lifts The Hood On Its Big Game Marketing Plans

Special to NYSportsJournalism.com

January 26, 2013: Automaker Hyundai plans to have lots of signage on the road to Super Bowl XLVII, including two new commercials before the game, two new spots during the game and social media activation at such destinations as Twitter, Facebook and YouTube.

In all, Hyundai plans to run five different ads encompassing three minutes of air time on Feb. 3, which will be the brand's sixth consecutive year as a Super Bowl advertiser. The seven-passenger Santa Fe will be featured in three of the five Super Bowl ads. 

Hyundai described the overall theme of its Super Bowl marketing as being "clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun [and] use humor to highlight vehicle performance and function in a fun and memorable way." Lead agency is Innocean USA, Huntington Beach, Calif.

"Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small," Steve Shannon, vp-marketing for Hyundai Motor America, said in a statement. "This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun."

Hyundai's game day roster includes:

• "Epic PlayDate," a 60-second pre-kickoff spot featuring the Santa Fe and a cameo and new track "written exclusively for Hyundai" by alternative rock band Flaming Lips.

• "Excited," to air during the pre-game show, featuring a 429-horsepower, 8-speed Genesis R-Spec racing around a track with voiceover from sportscaster Gus Johnson.

• "Team," a 30-second spot running in the first quarter in which a mom and her son use the Santa Fe to recruit a "dream team to take on the neighborhood troublemakers" (pictured).

• "Stuck," a 30-second spot running in the second quarter in which a couple on a road trip avoids unexpected obstacles with their Sonata Turbo.

The fifth spot is  "Don't Tell," which broke late last year, will air during the pre-game show. In it, Dad takes the kids to a scary movie, down Devil's Skull ski slope, helps them T-P someone's house and lets them eat way too much ice cream, imploring along the way, "Don't tell Mom." In the next scene, Mom is hang gliding with hef oldest son, of whom she implores, "Don't tell Dad."

"This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun."

According to Greg Braun, executive creative director for Innocean USA, "Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion."

Support includes social media channels that Hyundai said would be utilized to "drive additional anticipation and awareness for the Super Bowl spots."

Thirty-second commercials on CBS averaged $3.8 million, with some going for upward of $4 million, per the network. Cost was not divulged for 30- or 60-second spots during pre-game programming.

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