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NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

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2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan262013

Super Bowl Veteran Hyundai Lifts The Hood On Its Big Game Marketing Plans

Special to NYSportsJournalism.com

January 26, 2013: Automaker Hyundai plans to have lots of signage on the road to Super Bowl XLVII, including two new commercials before the game, two new spots during the game and social media activation at such destinations as Twitter, Facebook and YouTube.

In all, Hyundai plans to run five different ads encompassing three minutes of air time on Feb. 3, which will be the brand's sixth consecutive year as a Super Bowl advertiser. The seven-passenger Santa Fe will be featured in three of the five Super Bowl ads. 

Hyundai described the overall theme of its Super Bowl marketing as being "clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun [and] use humor to highlight vehicle performance and function in a fun and memorable way." Lead agency is Innocean USA, Huntington Beach, Calif.

"Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small," Steve Shannon, vp-marketing for Hyundai Motor America, said in a statement. "This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun."

Hyundai's game day roster includes:

• "Epic PlayDate," a 60-second pre-kickoff spot featuring the Santa Fe and a cameo and new track "written exclusively for Hyundai" by alternative rock band Flaming Lips.

• "Excited," to air during the pre-game show, featuring a 429-horsepower, 8-speed Genesis R-Spec racing around a track with voiceover from sportscaster Gus Johnson.

• "Team," a 30-second spot running in the first quarter in which a mom and her son use the Santa Fe to recruit a "dream team to take on the neighborhood troublemakers" (pictured).

• "Stuck," a 30-second spot running in the second quarter in which a couple on a road trip avoids unexpected obstacles with their Sonata Turbo.

The fifth spot is  "Don't Tell," which broke late last year, will air during the pre-game show. In it, Dad takes the kids to a scary movie, down Devil's Skull ski slope, helps them T-P someone's house and lets them eat way too much ice cream, imploring along the way, "Don't tell Mom." In the next scene, Mom is hang gliding with hef oldest son, of whom she implores, "Don't tell Dad."

"This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun."

According to Greg Braun, executive creative director for Innocean USA, "Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion."

Support includes social media channels that Hyundai said would be utilized to "drive additional anticipation and awareness for the Super Bowl spots."

Thirty-second commercials on CBS averaged $3.8 million, with some going for upward of $4 million, per the network. Cost was not divulged for 30- or 60-second spots during pre-game programming.

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