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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec102015

Hyundai, Car Companies Accelerate NFL Alliances With Team Deals, Marketing

By Barry Janoff

December 10, 2015: Hyundai, which this season signed a four-year deal to become the NFL's official partner in the automotive category, continues to make moves to accelerate the alliance.

The company said it has signed on to become the official partner of the Minnesota Vikings and Pittsburgh Steelers, adding to a team roster that also includes the Arizona Cardinals and Houston Texans.

Hyundai plans use these alliances, as well as future team partnerships, to "strengthen our footprints in those markets and drive traffic to our dealers."

Financial terms of the deals were not released.

"Hyundai is not only connecting with football fans at a national level, but in the community where fans really show their passion," Trea Reedy, senior group manager, experiential marketing for Hyundai Motor America, said in a statement.

Hyundai, which replaced long-time NFL league partner General Motors in the category this season, has activated behind a multi-level strategy in its rookie season. The platform features TV ads that focus on its NFL and team alliances — "D-Gate" featuring Cardinals fans (pictured below) and "Field Goal" with Texans fans — and a high-profile position as presenting sponsor for NFL Experience, the fan-fest that will activate during Super Bowl 50 this February.

Hyundai is also planning to air two spots during Super Bowl 50 on CBS on Feb. 7 and one during pre-game programming.

Acura and Hyundai sibling Kia are among the other car companies that will have air time during the Super Bowl.

Toyota is the most active automaker on the NFL team landscape, according to research and consulting firm IEG, Chicago, via official alliances with about a third of the league. That includes the Buffalo Bills, Baltimore Ravens, Cincinnati Bengals, Indianapolis Colts, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks and a deal with the San Francisco 49ers that includes naming rights to the Toyota Gate entrance in Levi's Stadium.

Ford has an official category alliance with more than a half-dozen NFL teams, including the defending Super Bowl champion New England Patriots, Chicago Bears, Cleveland Browns, Dallas Cowboys, Kansas City Chiefs and Detroit Lions, who play their home games in Ford Field.

Similar to that, the Tennessee Titans have a pact with Nissan and play in Nissan Stadium, and the New Orleans Saints have an alliance with Mercedes-Benz and play their home games in the Mercedes-Benz Superdome.

The Atlanta Falcons currently have a deal with Ford, but will play in Mercedes-Benz Stadium, currently under construction, beginning in 2017.

“Mercedes-Benz fits all of the criteria we set out in finding a naming rights partner,” Arthur Blank, majority owner of the Falcons, said when the naming-rights deal, which runs through 2042, was unveiled in August. “Their name and reputation fit the iconic image of the building; they are committed to excellence in customer service and experience; their values mesh with those of the Falcons, (MLS) Atlanta United and the rest of our businesses; and they are a company that embraces the communities in which they do business.”

Among other NFL teams, the Green Bay Packers have an official alliance with Chevrolet, and GMC is an official partner to both the Carolina Panthers and Denver Broncos.

In a related category, CarMax is the official used car partner for the Patriots and the Broncos.

In addition, the Jacksonville Jaguars last month signed with Uber, which enables fans to purchase tickets and get a ride to the team's EverBank Field.

According to Hyundai, support for its new team alliances includes local advertising on TV, radio, print, Internet and social media; signage in each team's respective stadium; co-branded Hyundai merchandise giveaways to Vikings and Steelers fans at games; and fan zone activation and vehicles on display at home games for both teams for the remainder of the season.

Hyundai also gets naming rights to the "Hyundai Club West" in Heinz Field, the Steelers' home venue.

When the Vikings move into their new, currently under construction stadium prior to the 2016 season, Hyundai will be the naming rights sponsor for the "Hyundai Club" in U.S. Bank Stadium.

"Both Minnesota and Pittsburgh have dedicated and loyal fan bases and by partnering with them we are able to strengthen our footprints in those markets and drive traffic to our dealers," said Reedy.

Hyundai, Verizon Plan Super Events For Super Bowl 50

Hyundai Takes First NFL Campaign For A Ride

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