Special to NYSportsJournalism.com
September 9, 2015: Hyundai Motor America plans to hit the turf with its engines running full-speed in its first season as the official automotive partner of the NFL with a multi-platform effort that includes presenting sponsorship of 2015 NFL Kickoff, new TV spots, significant presence in the San Francisco Bay Area — where Super Bowl 50 will be played in Levi's Stadium — and other league activations.
According to Jacquelyn Kim, director, customer communications and promotions for Hyundai Motor America, "Our (first) NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way. In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that."
In addition to presenting sponsor Hyundai, top tier sponsors for the NFL’s Kickoff platform include Bridgestone, Bud Light, McDonald's, Microsoft, Pepsi, Snickers, Verizon and Visa.
The 2015 NFL season begins Thursday night (Sept. 10) with the Pittsburgh Steelers at the defending Super Bowl champion New England Patriots. The full schedule begins Sunday (Sept. 13) followed by a doubleheader on Monday night.
Hyundai's 2015 NFL Kickoff activation will begin with Kickoff to 50 presented by Hyundai Fan Fest at San Francisco's Pier 35 with a concert to air as part of an hour-long pre-game show on NBC prior to the Steelers-Pats NFL season opener.
Events will also take place in the Boston area, including community projects and Fuel Up To Play 60 activations.
The car company will break two 30-second spots, the first, "D-Gate," during the season opener, and the second, "Field Goal," on Sept. 24. Hyundai said it plans to unveil football-themed spots throughout the season.
Hyundai's new Tucson SUV is among the featured vehicles.
Hyundai signed its four-year deal in June, replacing General Motors in the automotive category.
NFL Drives With Hyundai To Super Bowl 50
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