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What Are You Watching In April 2018
 
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QUICK HITS

• Through the first two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep102015

Hyundai America Takes First Official NFL Effort For A RIde During Kickoff 2015

Special to NYSportsJournalism.com

September 9, 2015: Hyundai Motor America plans to hit the turf with its engines running full-speed in its first season as the official automotive partner of the NFL with a multi-platform effort that includes presenting sponsorship of 2015 NFL Kickoff, new TV spots, significant presence in the San Francisco Bay Area — where Super Bowl 50 will be played in Levi's Stadium — and other league activations.

According to Jacquelyn Kim, director, customer communications and promotions for Hyundai Motor America, "Our (first) NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way. In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that."

In addition to presenting sponsor Hyundai, top tier sponsors for the NFL’s Kickoff platform include Bridgestone, Bud Light, McDonald's, Microsoft, Pepsi, Snickers, Verizon and Visa.

The 2015 NFL season begins Thursday night (Sept. 10) with the Pittsburgh Steelers at the defending Super Bowl champion New England Patriots. The full schedule begins Sunday (Sept. 13) followed by a doubleheader on Monday night.

Hyundai's 2015 NFL Kickoff activation will begin with Kickoff to 50 presented by Hyundai Fan Fest at San Francisco's Pier 35 with a concert to air as part of an hour-long pre-game show on NBC prior to the Steelers-Pats NFL season opener.

Events will also take place in the Boston area, including community projects and Fuel Up To Play 60 activations.

The car company will break two 30-second spots, the first, "D-Gate," during the season opener, and the second, "Field Goal," on Sept. 24. Hyundai said it plans to unveil football-themed spots throughout the season.

Hyundai's new Tucson SUV is among the featured vehicles.

Hyundai signed its four-year deal in June, replacing General Motors in the automotive category.

NFL Drives With Hyundai To Super Bowl 50

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